Hubspot

OCTOBER 11, 2012

In this article, which is an excerpt from our new ebook, How to Grow & Scale Your Business Blog , we’ll give you some great step-by-step tips for turning those casual visitors into valuable, dedicated subscribers. Step 2: Create a Blog Subscription Landing Page. A landing page ! Tip: Optimize Your Landing Page.

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RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

APRIL 7, 2014

Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. Over the course of a month, I ran a test where I added these slide-in CTAs to ten of HubSpot''s highest-trafficked blog posts. But the question is. are readers noticing your blog''s CTAs?

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CTR Landing Pages Click Rate Clickthrough 28

Hubspot

FEBRUARY 25, 2014

At HubSpot, we''re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. The winner was #1.

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Hubspot

APRIL 21, 2014

Compare this amount to traffic coming to other pages of your site, or through sources other than direct traffic. If you''re a HubSpot customer, you can use HubSpot''s Source''s report to help you get this insight. This article will help you get started on your keyword research so you can create content that helps you do that.

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Hubspot

DECEMBER 10, 2013

It''s a kind of experiment that shows two different versions of one piece of content (such as a landing page, email, or call-to-action) to two similarly sized audiences to see which one performs better. Check out this article for some small, quick wins and this post from KISSmetrics for advice on running larger A/B tests.

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Hubspot

OCTOBER 17, 2013

Consider new, frictionless ways for people to sign up for your blog -- maybe as a widget in your blog sidebar or as a check mark on a landing page. While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates.

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Hubspot

APRIL 10, 2013

Understanding and measuring user intent is not just a way to increase conversions, trust, or clickthroughs; it’s also a consideration you need to make to get better at SEO and provide more value to your visitors. 4) User Intent Helps You Craft Better Landing Pages and Increase Conversions. How’s that for user intent?

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Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

APRIL 29, 2014

For instance, if the goal of your homepage is to drive more MQLs through RFP requests, go ahead and put more than one RFP CTA on there -- even if they''re totally different RFP CTAs that lead to totally different RFP request landing pages. You''re not updating CTAs on old pages. You''re not updating your design.

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RFP Clickthrough Planning Blogger 28

Hubspot

NOVEMBER 29, 2012

Step 2: Identify Your Landing Pages. Because there is a marginal cost associated with each PPC visitor you attract, I recommend you choose a landing page URL as your destination URL. Make it easy on yourself and let your landing pages define your AdGroups and campaigns as you see in this template.

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PPC Template Work Management Marketing Management 28

Hubspot

OCTOBER 2, 2015

List posts or listicles are articles that are organized around a numbered list. 11 Great Landing Page Examples You'll Want to Copy ( HubSpot ). If you want to stop reading this article at this point, fine. Based on the study, numbered articles are preferred because they are so clear. List posts.

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Dwell Clickthrough Case Studies Domain 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. 3) I will become an active contributor to social media by posting articles to my company’s social channels. Not too shabby!)

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Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

MAY 6, 2014

Even HubSpot’s own research of sending personalized email messaging has resulted in nearly 3X clickthrough rate improvement over general email sends. This requires you to find or ask for this information via your website’s landing page forms, or via a survey of your current contacts. Higher email relevance.

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Segmentation Clickthrough Opt-out Deliverability 28

Hubspot

MAY 28, 2015

The specific metrics of value in your industry may vary, but these are always worth paying attention to: Unique Article Views : Your headlines are getting attention—articles that suffer on this metric need better headlines, outreach efforts, and SEO. Your prospects either arrive unready to close, or get scared off at the last minute.

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Advertisements Advertising Marketing Websites Design 28

Hubspot

AUGUST 13, 2014

The example below helped drive nearly 5,000 unique website visitors to the article and over 500 Google +1s in just two weeks. Bylined Articles. Some are one-and-done, and others are a series of articles or even a weekly column. Outbrain reports a 6% clickthrough rate across its network of 100,000 publishers.

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Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

JANUARY 14, 2013

Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? Responsibilities Include: Writing various types of articles on a wide range of topics for our blog. Creating and optimizing landing pages through A/B testing.

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Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JANUARY 9, 2013

Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! Personally, after checking out my clickthrough and landing page conversion rates, the unsubscribe rate is the next top metric I look at to measure the performance of my email marketing.

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Tips CAN-SPAM Loyalty Word of Mouth 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. Be sure to check out this article for fabulous tips on designing for a colorblind audience. 6) Targeted outreach to industry blogs.

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Lead Scoring Lead Ranking Generation Leads 28

Hubspot

JANUARY 24, 2013

As a result, you'll be able to spot any previously overlooked opportunities to convert visitors into leads so you can add relevant CTAs, and you'll be able to identify deficiencies in your landing pages so you can optimize them to boost conversions. Do I have any landing pages/conversion forms on my website to begin with?

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Webbiquity

JUNE 18, 2019

3) Every time your email’s clickthrough rate is higher than your benchmark. In fact, at HubSpot, we’ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. 7) Every time some new article claims email is dead. Email marketing is hard.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

FEBRUARY 26, 2018

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. If you're wondering whether you should run an A/B test versus a multivariate test, here's a helpful article from Optimizely that compares the two.

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Hubspot

MARCH 19, 2020

Analyze the landing page you'll be linking to. Think of it in the context of driving that particular action, which means optimizing where the action takes place: the landing page. Here are some important landing page elements to test : Description of Offer: The way you position your offer may have an impact.

Marketing Automation Services 66

Marketing Automation Services Tools Top of Funnel Trigger Marketing 66

SendX

SEPTEMBER 9, 2018

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. It takes the following things into account: Clickthrough Rate (CTR). Landing page quality. Now search for “hubspot”. Keyword Relevance to the ad group.

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Paid Search Agency Ads Google Cost Per Click 150

Hubspot

MAY 6, 2021

Some engagement strategies include: Design engaging landing pages that are simple to navigate. Save time with HubSpot's Marketing Automation Software. The average email clickthrough rate (CTR) is 18%, which means a lot of messages go unopened and ignored. Video demos to showcase the features of your product or service.

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Hubspot

MARCH 14, 2014

Tracking the number of views you get per blog post is great way to get quick feedback on your blog articles. If you''re a HubSpot customer, you can get this information in Page Performance. 2) CTA Clickthrough Rates. How to Improve Your CTA Clickthrough Rates. 4) Email Clickthrough Rates. 1) Blog Post Views.

Clickthrough 28

Clickthrough Paid Search Agency Planning Landing Pages 28

Optinmonster

NOVEMBER 22, 2023

In this article, we’ll share 17 strategies that email copywriters can start using right away. Sending relevant emails improves open and clickthrough rates, so segmentation is essential. Your emails should also deliver on the promise of the optin form or landing page where subscribers signed up. In fact, over 1.2

Copywriting 100

Copywriting Email Marketing Planning Paid Search Agency 100

Hubspot

MAY 17, 2016

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. If you're wondering whether you should run an A/B test versus a multivariate test, here's a helpful article from Optimizely that compares the two.

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

Hubspot

SEPTEMBER 12, 2016

To put that in perspective, the average clickthrough rate on display ads today -- 22 years later -- is closer to 0.06%. Users enticed to click the mysterious banner were transported to a very early landing page for AT&T. Advertisers pay to produce articles, videos, and other types of content for news and media sites.

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Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Hubspot

MAY 1, 2015

We landed our first paying customer through that article. In fact, the week after that article went up, four people signed up and paid for Interact. And since then, more than 500 paying customers have come our way just from articles like the “How to Make a Personality Quiz” article. Simple, right?

Clickthrough 28

Clickthrough Content Viral Marketing Long Tail Marketing 28

Atomic Reach

APRIL 2, 2019

This email received a staggering clickthrough rate of 40 percent. When asked the type of video content they would like to see more of from brands by HubSpot, the consumer’s top choice was “explainer videos.” ( Source ). Now, websites, landing pages, emails, and other content have to be optimized for mobile users.

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Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

JANUARY 3, 2013

we think so, too, which is why we wanted to share with you the step-by-step thought process we follow at HubSpot in order to pick the perfect CTA for every one of our posts. For example, at HubSpot, one specific segment of marketers we target is nonprofit marketers. 6) Clickthrough & Conversion Rates.

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Top of Funnel Clickthrough Sales Cycle Marketing Funnels 28

Hubspot

DECEMBER 26, 2012

2) The Landing Page. Think of it in the context of driving that particular action, which means optimizing where the action takes place: the landing page. Here are some important landing page elements to test : Description of Offer: The way you position your offer may have an impact. 3) The Audience.

Top of Funnel 28

Top of Funnel Paid Search Agency Landing Pages Click Rate 28

Single Grain

JANUARY 16, 2023

In this article, the SEO statistics will help you identify the latest search engine optimization trends so you can adjust your strategy to continue improving your site’s organic ranking. Just 0.78% of people click on page 2 of Google’s SERPs. ( 95% of search traffic goes to the first page of the search results. Let’s begin!

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

NOVEMBER 20, 2014

Two months later, they discover your latest blog article, and then decide to download that ebook. They''re not in your contacts database, and often, there are lower expected clickthrough rates than other types of campaigns. For this example, we''ll pretend we''re setting up a remarketing campaign for HubSpot. Conversion.

Sales Management 28

Sales Management Campaigns Top of Funnel Cost per Lead 28

Hubspot

JANUARY 9, 2013

In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. In other words, you're so excited to get that blog post/email/landing page out there, that you completely neglect to have one of your more detail-oriented, editorial-minded colleagues give it a look-see.

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Hubspot

APRIL 24, 2015

Article Structure & Formatting. Tip: Keep in mind that 10% of readers don't scroll through articles at all.). Is the title keyword-conscious without being keyword-heavy and sacrificing user experience and clickthroughs ( see also the section about search engine optimization) ? Don't forget on-page SEO best practices.

Clickthrough 28

Clickthrough Paid Search Agency Keywords Landing Pages 28

Hubspot

AUGUST 19, 2019

Quantified the typical average results via clickthrough rates, conversion rates, and costs. He'd seen success with other articles revolving around advertising on Google with topics like “How does Google make money?” I use all of these tools myself here at HubSpot. Here's what Larry's infographic looked like: Image Source.

Viral Marketing 77

Viral Marketing Paid Content Campaigns Tips 77

Hubspot

OCTOBER 29, 2012

But for the sake of all being on the same page, this article will explain how a typical setup process works using HubSpot's Workflows tool as our recurring example. For example, let’s say you have a landing page with a form to download a specific ebook. Step 1: Choose a Starting Condition.

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