Marketing Insider Group

AUGUST 13, 2020

To show you how we do it, we’re presenting you with our case study. To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. Our position is to create customer-centric content consistently. The Process for Creating Customer-Centric Content. SEO Pillars.

Traffic 284

Traffic Cost Per Click Organization Lead Scoring 284

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Organic Growth to Present Day. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Scoop.it

OCTOBER 27, 2022

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. Build trust in customer relationships. Building a relationship with your customers starts with presenting yourself as a valuable source of information. Educate your customers.

Curation 87

Curation Work Management Marketing Management Service 87

Contently

MAY 4, 2023

The cover performer’s extensive knowledge about your product, organization, or industry is essential for helping new employees, customers, partners, or investors get up to speed on everything they want and need to know. Live or pre-recorded presentations are an option here. A word of warning, however.

SME 190

SME Work Management Tips Content 190

Zoominfo

OCTOBER 5, 2021

Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. Using classic good vs. evil storytelling with some movie magic presents your product in a more exciting way than it would on paper. Google tells stories of customers who use Google Ads to grow their business.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Stevens & Tate

FEBRUARY 9, 2023

After helping consumers learn about their problem and how they can solve it, you will want to present your product or service as the best option for that specific solution. You’ve done so by publishing a variety of different types of content addressing the awareness and consideration stages.

Vendors 109

Vendors Lead Ranking Case Studies Custom Publishing 109

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

ClearVoice

DECEMBER 21, 2021

Start the process of converting search engine queries into loyal customers. Retain current customers by providing information that demonstrates your brand’s value and the benefits of your products/services. Short-form articles simply don’t perform in the long run. Help boost your reputation. 4x more social shares.

Brand Identity 119

Brand Identity Branding Lead Scoring Lead Ranking 119

Brandpoint

APRIL 13, 2023

Start by brainstorming a frequent or common customer or client question to address. Make the Most of Written Blog Content Have your blog authors record short, insightful summaries of their special articles. Here’s a more extensive case for live video content. These videos aren’t difficult to produce.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Marketing Insider Group

FEBRUARY 1, 2021

To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. Quick Takeaways: Customer experience is a leading priority for modern businesses. The Shift to Customer-Centric Marketing. Source: SuperOffice. the right products and services.

Buyer Intent 358

Buyer Intent Intent Work Management Marketing Management 358

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record. By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Webbiquity

MAY 20, 2010

How can you make the most of those last few minutes before delivering an online presentation? Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Concepts Explained in Plain English (Presentations) by Digital Inspiration.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Contently

OCTOBER 19, 2018

That wasted effort could be avoided if marketers approached their sales teams for input before plotting out their editorial calendar full of case studies and product marketing assets. But there’s a point in the customer journey when avoiding your product starts to sound awkward, misleading, or even dishonest.

Top of Funnel 167

Top of Funnel Work Management Marketing Management B2B Thought Leadership 167

Sharpspring

JANUARY 26, 2021

What makes inbound marketing such an effective way to build customer relationships and move potential customers further down the funnel? using some kind of ad blocking technology, today’s customers are becoming more and more ad averse and are actively blocking marketing that they deem unhelpful or annoying.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

ClearVoice

SEPTEMBER 22, 2023

In this guide, we’ll help you define UGC content and explain how you can collect it from customers to market your business. Finally, you’ll learn different ways to use these testimonials to reach your target audience, expand your brand’s reach, and create loyal customers. Then, presenting it strategically.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Go Beyond SEO

APRIL 16, 2024

Welcome to our article on effective Pest Control Website Design solutions! Your website serves as a virtual storefront, representing your brand and attracting potential customers. A professionally designed Pest Control Website can make all the difference in expanding your customer base and increasing your revenue.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Oktopost

APRIL 26, 2024

In this article, we’ll explore why your firm needs to be active on social media, the challenges associated with social media management for law firms , and share how using a specialized platform can equip your legal team with the right tools to navigate the complexities of this field.

Social Media 62

Social Media Work Management Marketing Management Media 62

Sword and the Script | B2B

FEBRUARY 12, 2022

It’s been a long minute since I published a roundup. However, there’s been a flood of worthy ideas and studies on the topic of trust in business. UML is an occasional roundup of three related articles, links or studies, that I have vetted, wrapped in insight, and presented here for your perusal.

B2B Thought Leadership 74

B2B Thought Leadership Ethics Thought Leadership Trust Marketing 74

Brandpoint

APRIL 26, 2021

Writing a marketing article inspired by this over-a-decade-old HBO series might seem a little out of left field, but I figure that living through an entire year of social distancing and self-isolating gives me a free pass on the timeliness of this pop culture reference. Let’s just get this out of the way first. Looking at you, Uncle Jun.)

Top of Funnel 133

Top of Funnel Planning Work Management Paid Search Agency 133

Hinge Marketing

JUNE 14, 2021

In this article, we will be focusing primarily on the use of premium content in the context of thought leadership and content marketing. Within the executive summary, the full research study can be offered for sale as a premium content product. They are well suited for audiences who enjoy audio/visual presentations.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

BuzzSumo

MAY 9, 2019

Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. It’s a report that breaks down the total engagement on all your posts, including engagement by content type, by content length, date published, and more. Case Studies.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

BenchmarkONE

JULY 7, 2020

Managing your reputation increases trust with potential customers, and positive reviews and brand mentions can easily be repurposed for social media marketing content. In this article, we show you three ways to combine your marketing and reputation management campaigns in ways that are not overly-promotional or boastful.

Work Management 87

Work Management Marketing Management Paid Search Agency Advertising Agencies 87

Trade Press Services

SEPTEMBER 25, 2023

Salespeople and marketers understand the best improvement comes from a deep understanding of their customers. Most importantly, adopt a customer-centric approach that demonstrates genuine interest in the buyer’s success by considering their challenges, needs and preferences.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

Inbox Insight

OCTOBER 27, 2023

This invaluable resource provides businesses with unrivalled insights into their prospect’s behavior, enabling them to present their offerings at precisely the right moment. Search intent data Search intent data is generated when potential customers use search engines like Google to look up keywords or phrases.

Buyer Intent 106

Buyer Intent Intent Data Intent Demand Generation 106

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. The study polled 33,000 respondents in 28 countries. According to the Edelman study, 75% of respondents globally trust their employer. Publish with consistency.

Ethics 91

Ethics Customer Surveys B2B Thought Leadership Media 91

Hubspot

JANUARY 15, 2015

Most customers know that a little online research could spare them from a bad experience and poor investment of your budget. Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. Okay, so you know case studies work. On Your Website.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

SmartBrief - Marketing

OCTOBER 2, 2023

Where companies need to begin when it comes to discussing diversity In a marketplace where customer experience is a top priority, consumers expect more from companies and their brands. Customers look for authenticity and evaluate brands across all touch points of the buying cycle. Sign up today.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 52

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. In this article, we will enter the gravity well of inbound content marketing. The Case for Inbound Content Marketing. He is now an old man. 23 years have passed. So journey with me!

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Brandpoint

MARCH 15, 2023

Fourth email touches on a common pain point in the buyer’s journey, with a callout and link to solution content on your site, such as an interactive online tool or a case study. Thought leadership: Curate and share articles and resources from around the web. They’ll learn more about what you do, and what you offer.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Hinge Marketing

SEPTEMBER 13, 2023

This experience inspired me to write this article and share a better approach to producing educational webinars. So in this article, I’ll unpack everything I’ve learned over the years on how you can leverage educational webinars as a lead generator while still emphasizing the importance of nurturing relationships within your audience.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Exo B2B

JUNE 26, 2023

According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. It speaks to your customers, guides them through the buying cycle, or customer journey, and acts as a powerful SEO magnet. B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Optinmonster

NOVEMBER 27, 2020

Businesses and publishers use OptinMonster to: Grow their email list. That’s because you’re presenting your optin after they’ve started reading your content. Check out this article for 69 lead magnet ideas to grow your email lis t. Read this article to learn more about popup coupon promotions that drive sales.

Promotion 92

Promotion Trigger Marketing Template Intent 92

Valasys

APRIL 20, 2021

Content syndication is a process of re-publishing your proprietary online content to third-party websites. In context with content on third-party websites, people often present us with the query of guest blogging versus content syndication. In this case, it is advisable to syndicate your content on LinkedIn. To start with.

Content 52

Content Domain Tagging Case Studies 52

Scoop.it

JUNE 1, 2021

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. Marketers can and even should use either their own previous works or parts of those published by others to enhance brand visibility and engage followers with valuable information. Explore Your Customers.

Curation 55

Curation eCommerce Content Marketing Brand Identity 55