Webbiquity

APRIL 4, 2019

Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers. Promote the content. Oh, and you will sell more product and make more money too! Do all of the above.

Paid Content 260

Paid Content Advertising Agencies B2B Marketing Marketing AI 260

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. Source: HubSpot ).

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

ClearVoice

DECEMBER 8, 2020

Through a lot of research, direct conversations with platform representatives, and years of overseeing and managing a social media department with various brands across many industries, I am here to help bring clarity (and hopefully peace of mind) to some major tips shared while either confirming or demystifying the claims. Start there!

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. I have included my take on each step.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. "At Here's what they said.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Ranking Lead Scoring 28

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Content Marketing Institute

FEBRUARY 1, 2019

Include a statistic in a blog article? Include a statistic in a #blog article? Don’t link to a statistics roundup article, which points yet somewhere else. The article’s author discloses the Amazon connection (as The Washington Post does with all articles mentioning the CEO or his portfolio).

Marketing Analytics Tools 101

Marketing Analytics Tools Course Paid Search Agency Branding 101

Webbiquity

JUNE 21, 2010

Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. Blogs are seen as key sources of information rather than just promotion. Create a dialogue.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

PureB2B

MAY 18, 2016

Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Why You Should Blog for Your Business. Blogging can help you generate leads. Business Blogging Tips. Know Your Goal.

Top of Funnel 62

Top of Funnel Lead Ranking Lead Scoring Generation 62

Crimson Marketing

MAY 1, 2015

Industry-specific groups and forums make it easier than ever to connect to people from the same sector, and discuss product recommendations and customer experiences. A glowing social media recommendation from a past customer or industry figurehead can do more than boost your brand image—it can actively increase your sales.”

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

BenchmarkONE

AUGUST 13, 2020

However, if you have a small business, you will initially face several problems. Some of these include intense competition from big companies, gaining the trust of new customers, and the right way to position your product. Targeting the right audience might be the first and the most crucial marketing strategy for any business.

Paid Content 66

Paid Content Marketing & Strategy Marketing Strategy Tips 66

Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Authors and Due Dates. Titles and Content Details.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

MARCH 2, 2011

We already know that blog analytics can be helpful in evaluating the performance of your blog, both overall and in individual blog articles, as well as in brainstorming new ideas for blog topics. But what about using analytics strategically to achieve the goals of a particular blog article?

Analytics 28

Analytics Blogger Click Rate Hubspot 28

Webbiquity

MARCH 13, 2019

This “two pipeline” requirement is pretty unique to the recruiting industry. These sites are also places where your followers will promote your content and where someone else might find your content and link to it. Social Media Marketing Supports Blogging by Driving Traffic to the Blog.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Hubspot

NOVEMBER 11, 2020

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Once you're done creating the quality content, you still have the challenge of presenting it in a way that clearly dictates what your blog is about.

Design 101

Design Examples Best Practices Microsite 101

PureB2B

AUGUST 28, 2018

In this fast-paced industry, buyer needs and demands are ever-evolving. Only once you understand the whole story behind your sales lead’s goal-oriented behavior and activities can you begin to grasp the full context of how your products or services can best address their needs. Are there any business or legal issues they’re facing?

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Hubspot

AUGUST 9, 2011

Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. It can also help your business stand out from its competitors. So how exactly do you gain credibility as an industry thought leader ?

Thought Leadership 28

Thought Leadership Conference Custom Publishing Trust Marketing 28

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. This is one of her best yet.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Hubspot

JULY 23, 2010

Note: this is not your place to talk all about your services or products. Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. Focus on the "who" of your blog. Will you be the one writing articles? Blog Checklist.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). 7 Email Lead Capture Strategies in 2019.

Lead Ranking 101

Lead Ranking Lead Scoring Tools Leads 101

SmartBug Media

JANUARY 23, 2019

Here’s a secret: That content is only helpful for people who are familiar with your business. If you want to attract new website visitors, you need to create helpful content about your industry that educates and inspires them to continue learning. Check out HubSpot Academy’s free Business Blogging Strategy course.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Hubspot

MARCH 4, 2019

They also serve tons of different purposes, from content ideation to production to promote, optimization, and more. HubSpot also makes products for sales and service teams. As such, it can really be the ground control for your whole business. The content marketing technology landscape is growing every year. Google Docs.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

ClearVoice

MAY 26, 2022

Stuck on content ideas for your business? Do they need help using your product or service? Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Examples of effective blogs from marketers.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

PureB2B

AUGUST 28, 2018

In this fast-paced industry, buyer needs and demands are ever-evolving. Only once you understand the whole story behind your sales lead’s goal-oriented behavior and activities can you begin to grasp the full context of how your products or services can best address their needs. Are there any business or legal issues they’re facing?

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Ranking 72

LeadSquared

NOVEMBER 24, 2015

I found this great article that lists the tops tools for digital marketing for different digital marketing activities. However, a responsive website, social media presence, and a business blog would probably make lead generation quicker. In fact, create Facebook groups for discussions and then promote your publication.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

JANUARY 2, 2013

Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). ( Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? Despite growing interest in the concept of social business , less than 20% of U.S.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

MARCH 10, 2014

According to our Marketing Benchmarks From 7,000 Businesses report, the average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50 articles. In other words, the more content you create, the better your blogging results -- and building up to that amount of content takes time.

Paid Search Agency 28

Paid Search Agency Blogger Hubspot Lead Ranking 28

Marketing Insider Group

DECEMBER 6, 2021

Could a blog really be that important? Your blog makes your website and products more visible and accessible to your current and potential customers. It makes your brand more trustworthy , establishes authority in your industry , and makes it more likely customers will choose you when it’s time to make a purchase.

eCommerce 246

eCommerce Work Management Marketing Management Lead Scoring 246

Hubspot

JANUARY 3, 2013

And Eric Wheeler wrote in the AdAge article " Ad Campaigns Are Dead ," “Power has shifted away from brands to consumers. Even Bill Lee , in his Harvard Business Review article, " Marketing Is Dead ," said, "Traditional marketing may be dead, but the new possibilities of peer influence-based, community-oriented marketing."

Campaigns 28

Campaigns Planning Peer-to-peer Paid Search Agency 28

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

AUGUST 10, 2011

Talk all about your products and services (and how awesome they are). Making your blog posts overly promotional and product-centric is a great way to turn off your readers. You should have a sense of who your blog's target audience is. Free Ebook: 13 Business Blogging Mistakes & Their Easy Fixes.

Blogger 28

Blogger Lead Gen Sales Qualified Leads Landing Pages 28

Hubspot

DECEMBER 14, 2011

After you've registered your page and populated it with your basic details, set up a schedule of discussions you'd like to have on industry related topics or problems that relate to your products/services. Add Your Blog Posts to Your Page. Promote Your Best Offers to Generate Leads. Include Videos & Attractive Images.

Google 28

Google Tactics Peer-to-peer Business 28

Webbiquity

MAY 30, 2010

As anyone involved in online advertising knows, contextual advertising attempts to match ads with the surrounding text, so that, for example, if you’re reading an article about European sports cars, you’ll see an ad from Porsche or BMW. Review of webmarketcentral.blogspot.com by Global Business Blog Reviews.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100