Industrial Marketing Today

DECEMBER 23, 2013

Compared to most B2B marketers, blogging still plays a minor role for most manufacturing and industrial companies. Please click on the headline to read the full article. Business Blogs Industrial Blogs Blogging Blogs Industrial Marketing' Business Blogs Industrial Blogs Blogging Blogs Industrial Marketing'

Paid Search Agency 60

Paid Search Agency Business Blogging Customer Surveys Marketing 60

Industrial Marketing Today

APRIL 7, 2014

Please click on the headline to read the full article. Business Blogs Content Marketing Industrial Blogs Industrial blogging Industrial Marketing Marketing to engineers technical SMEs' They trust and have more confidence in reading or hearing something [.]. This is only a content summary.

Peer-to-peer 60

Peer-to-peer Business Blogging Trust Marketing Marketing Websites 60

Industrial Marketing Today

NOVEMBER 3, 2011

They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. Retrofitting a blog into an existing site is quicker and less expensive than recreating the site on a blogging platform. Use your blog posts to deliver “proof of results” by summarizing your case studies.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Industrial Marketing Today

JUNE 25, 2013

My clients often ask me to write posts for their industrial blogs. Please click on the headline to read the full article. Content Marketing Industrial Blogs Industrial Marketing Blog Search Engine Optimization (SEO) Industrial Marketing SME Subject Matter Experts' This is only a content summary.

SME 60

SME SEO Search Marketing Optimization 60

Industrial Marketing Today

MARCH 3, 2012

Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. However, they are struggling with the challenge of creating engaging content for their industrial blogs. The problem of creating content and blogging is not limited to industrial companies.

Trade Show 60

Trade Show B2B Thought Leadership FAQ Thought Leadership 60

Industrial Marketing Today

APRIL 1, 2013

I’m sure by now you’ve heard about all the great benefits of blogging as a cornerstone of your content marketing. Please click on the headline to read the full article. However, one aspect of this industrial marketing strategy that doesn’t [.]. This is only a content summary.

Marketing & Strategy 60

Marketing & Strategy Marketing Strategy Marketing Marketing Websites 60

Industrial Marketing Today

AUGUST 4, 2020

I touched on some of them in my last post about writing technical blog posts. Please click on the headline to read the full article. Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. While the age-old problem of “What should we write about?” Some of these may.

Content Marketing 144

Content Marketing Content Marketing Research 144

Industrial Marketing Today

DECEMBER 22, 2010

In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. I hope you’ll get some value and practical help from reading or rereading these articles. Read full article…. Read full article…. Read full article…. Three Business Blogs with Proven ROI from Industrial Companies.

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Industrial Marketing Today

JUNE 1, 2020

The post, %Industrial Blog Post Writing Subscriptions% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Please click on the headline to read the full article. This is only a content summary. Visit my website for more content on industrial marketing.].

Marketing Websites 17

Marketing Websites Content Marketing 17

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. See my earlier post, “Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.”

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. A business blog feeds your sales funnel.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Industrial Marketing Today

DECEMBER 19, 2012

Please click on the headline to read the full article. It is not uncommon to find industrial websites that have not been updated for a long time or with outdated content. Providing a cosmetic facelift is not going to improve the [.]. This is only a content summary. Visit my website for more content on industrial marketing.].

Marketing Websites 60

Marketing Websites Content Business Blogging Marketing 60

Industrial Marketing Today

NOVEMBER 9, 2012

Please click on the headline to read the full article. They work because the content is mainly about features that help engineers specify these industrial products. [.]. This is only a content summary. Visit my website for more content on industrial marketing.].

Press 60

Press Features Marketing Websites Product 60

Industrial Marketing Today

JANUARY 2, 2013

Please click on the headline to read the full article. For my first post in 2013, I thought I would take a quick look back at the past year. Here are the five most popular industrial marketing [.]. This is only a content summary. Visit my website for more content on industrial marketing.].

Marketing 60

Marketing Marketing Websites Content Content Marketing 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

DECEMBER 17, 2018

As 2018 comes to an end, I’d like to thank all of you for being regular readers of my blog. Please click on the headline to read the full article. Some of you have taken our relationship to the next level by becoming new clients. I truly appreciate your confidence and the loyalty of all my existing clients.

Loyalty 60

Loyalty Paid Search Agency Marketing Websites Content 60

Industrial Marketing Today

DECEMBER 18, 2017

As 2017 draws to a close, I’d like to thank all of you for being regular readers of this blog. Please click on the headline to read the full article. Some of you have become new clients. I truly appreciate your confidence and the loyalty of existing clients. This is only a content summary. This is only a content summary.

Loyalty 60

Loyalty Paid Search Agency Marketing Websites Content 60

Industrial Marketing Today

DECEMBER 21, 2016

I’m also grateful for the support I’ve received throughout the year from our partners, you the readers of this blog and my extended family of social media friends and […] The post Happy Holidays by Achinta Mitra appeared first on Industrial Marketing Today. Please click on the headline to read the full article.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Social Media Social Marketing 60

Industrial Marketing Today

JANUARY 3, 2012

Just like popular TV serials, you want to create a series of short blog posts that revolve around a common theme. Regular doses of short blog posts are good for building stronger relationships and thought leadership over time. Dust off some of those long technical articles that are languishing somewhere on your website.

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

Industrial Marketing Today

MARCH 18, 2014

Please click on the headline to read the full article. Content Marketing Inbound Marketing Industrial blogs Industrial Marketing MoFU ToFU' TOFU stands for top of the funnel and relates to content that attracts [.]. This is only a content summary. Visit my website for more content on industrial marketing.].

Top of Funnel 60

Top of Funnel Inbound Marketing Content Marketing Funnels 60

Industrial Marketing Today

JANUARY 23, 2014

In the past week, I have read several blog posts about two content marketing controversies that have set the blog world on fire. Please click on the headline to read the full article. Mind you, these bold predictions are not [.]. This is only a content summary. Visit my website for more content on industrial marketing.].

Planning 60

Planning Marketing Plans Marketing Content Marketing 60

Industrial Marketing Today

DECEMBER 10, 2013

Please click on the headline to read the full article. Content Marketing Inbound Marketing industrial lead generation Industrial Marketing Industrial Marketing Blog marketing automation' Thirty-one [.]. This is only a content summary. Visit my website for more content on industrial marketing.].

ROI 60

ROI Inbound Marketing Marketing & Strategy Paid Search Agency 60

Industrial Marketing Today

MAY 12, 2014

Please click on the headline to read the full article. Content Marketing Inbound Marketing App Notes Application Notes Case Studies Industrial blogs Industrial Marketing' The post Jumpstart Industrial Content Marketing with Application Notes by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Content Marketing 60

Content Marketing Case Study Case Studies Content 60

Industrial Marketing Today

OCTOBER 14, 2013

Please click on the headline to read the full article. Business Blogs Content Marketing Industrial Marketing mind of the engineer Tacit know-how' I recently read the survey, 2012 Mind of the Engineer that was released by UBM Electronics, the global leader in media and marketing solutions for design engineering and the electronics [.].

Content 60

Content Business Blogging Customer Surveys Design 60

Industrial Marketing Today

SEPTEMBER 29, 2013

Please click on the headline to read the full article. Industrial Blogs Website Design & Development Content Marketing Inbound Marketing Industrial Marketing industrial website redesigns' High on their list of priorities is redesigning their industrial websites. A welcome change in these discussions [.].

Marketing Websites 60

Marketing Websites Planning Content Marketing Content 60

Industrial Marketing Today

JUNE 17, 2013

Please click on the headline to read the full article. Business Blogs Content Marketing Industrial Marketing Thought leadership' Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that [.].

Thought Leadership 60

Thought Leadership Paid Search Agency Companies Business Blogging 60

Industrial Marketing Today

APRIL 22, 2013

Please click on the headline to read the full article. Content Marketing Inbound Marketing Industrial blogging Industrial Marketing SEO' I am finding industrial content marketing in [.]. This is only a content summary. Visit my website for more content on industrial marketing.].

Content Marketing 60

Content Marketing Content Inbound Marketing SEO 60

Industrial Marketing Today

NOVEMBER 16, 2012

Think of this post as an extension of my previous article “Why Industrial News Releases Make Good Blog Posts.” Please click on the headline to read the full article. Let me start with some findings and statistics from different B2B [.]. This is only a content summary.

Content Marketing 60

Content Marketing Content Statistics Marketing 60

Industrial Marketing Today

NOVEMBER 22, 2021

Thank you for being a loyal reader of my blog. Please click on the headline to read the full article. I hope your Thanksgiving table is full of your favorite foods and surrounded by your favorite people. This is only a content summary. Visit my website for more content on industrial marketing.].

Marketing Websites 23

Marketing Websites Content Marketing 23

Industrial Marketing Today

MARCH 16, 2012

I direct their attention to all the blog posts that I’ve written in the past about inbound marketing for industrial companies. Many of these articles include findings from research studies done by respected third parties. See my article, “Inbound Marketing Must Set the Table for Industrial Sales.”.

Lead Management 60

Lead Management Lead Ranking Lead Scoring Sales Qualified Leads 60

Industrial Marketing Today

AUGUST 16, 2013

One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. Please click on the headline to read the full article. That is simply not true. I am seeing manufacturers continue to [.]. This is only a content summary. Visit my website for more content on industrial marketing.].

Email Marketing 60

Email Marketing Marketo Lead Nurturing Lead Generation 60

Industrial Marketing Today

DECEMBER 22, 2011

If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted. I looked at my Google Analytics for the entire year and have selected the top ten blog posts using a combination of Pageviews, Engagement and Social Sharing data to determine the ranking.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Industrial Marketing Today

DECEMBER 16, 2021

I want to say a big THANK YOU to my loyal readers of this blog and valued clients for making 2021 another successful year for my industrial marketing company, Tiecas. Please click on the headline to read the full article. This is only a content summary. This is only a content summary.

Best Practices 19

Best Practices Paid Search Agency Advertising Agencies Social Media 19

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” That’s precisely why Kerry’s article caught my attention. She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

NOVEMBER 16, 2011

Add a blog or convert your industrial site into a blog site if you want to satisfy Google’s appetite for fresh content. What this means to industrial marketers: Forget about posting the same article all over the Internet to get inbound links.

De-duplication 60

De-duplication Google SEO Blogger 60

Industrial Marketing Today

OCTOBER 14, 2011

Inbound Marketing articles that I’ve published here may help to clear up some of those issues. At the end of that article, I have said “It is not an either–or proposition. He has written a very detailed article about IMA and its combined power. You can read his full article here.

Inbound Marketing 60

Inbound Marketing Top of Funnel Marketing Automation Services Allocation 60