KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Webbiquity

JANUARY 28, 2022

You can track web traffic using tools like Google Analytics, which will show you how much traffic your website is receiving from both organic and paid searches, and even more importantly, which websites are driving referral traffic your way. By monitoring these metrics, you can ensure that your PR efforts positively impact your business.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists. It’s easier than you think.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 84

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 84

Hubspot

MARCH 18, 2020

This will allow your business to consistently produce engaging content that positively impacts your bottom line. Well, it requires social media analytics and reporting. What is social media analytics? Social Media Analytics Reports. Simply put, reports are how you’ll review your social media analytics.

Social Media 101

Social Media Analytics Media Work Management 101

Convince & Convert

JULY 30, 2015

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Many mentions also include the #BeTheDifference and #SheBelieves campaigns, the latter having been launched by Twitter in collaboration with the US national team. highlight to tweet).

Social Media 155

Social Media Analytics Campaigns Media 155

Scoop.it

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Curation 86

Curation Social Media Analytics Personalization 86

Bluetext

AUGUST 17, 2023

In a surprising and bold move, one of the social media giants, Twitter , has undergone a complete rebranding , emerging as “X.” In this blog post, we will delve into the rebranding of Twitter to X and explore what it means for marketers. Are you looking to understand how to best utilize X and its offerings?

Twitter 47

Twitter Communities Marketing & Strategy Paid Search Agency 47

Marketing Insider Group

AUGUST 11, 2023

Reputation Management: Allows for quick response to customer feedback, both positive and negative, and helps in managing the brand’s online reputation. Overcoming Challenges and Risks Addressing Online Reputation Maintaining a positive online reputation is paramount in the digital age. Share them to foster trust.

Social Networks 178

Social Networks Business Work Management Social Media 178

Webbiquity

FEBRUARY 10, 2022

Integration with social networks: Adding connections to Facebook, Twitter, Instagram, and other platforms to customer service software can enlarge the audience and attract more users to purchase the product or service offered. Choosing the right greeting can positively impact visitor response. and track your platform’s analytics.

Conversion 270

Conversion Marketing Websites Work Management Marketing Management 270

Webbiquity

FEBRUARY 28, 2023

Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions. Companies that stay ahead of the curve and adapt to the emerging trends and opportunities will be best positioned for success.

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

Top Rank Marketing

OCTOBER 6, 2023

adults viewing the sectors in a positive light, and a scant six percent perceiving them as very positive, with 40 percent holding either somewhat or very negative views of the industries. MarketingCharts Amid Twitter chaos, Mastodon grew donations 488% in 2022, reached 1.8M antitrust case trial against Google.

B2B Marketing 117

B2B Marketing Social Marketing Planning B2B 117

Trade Press Services Newsletter

JANUARY 4, 2024

Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers. With that in mind, a positive, professional digital presence is essential to attracting quality buyers. Fuel up with data insights.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

Twitter 76

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 76

Hubspot

APRIL 25, 2019

And, whether your business's social media goals align with improving brand recognition or increasing traffic, keeping an eye on analytics is critical for ensuring your content strategy is successful. What is Pinterest Analytics? Pinterest Analytics is also split into four sections -- Impressions, Saves, Link clicks, and All-time.

Analytics 100

Analytics Impressions Eye-Tracking Stats 100

Webbiquity

OCTOBER 11, 2022

Customers will likely provide positive feedback if they feel their interaction with your product or service was enjoyable and valuable. The most impactful element of your brand positioning is how your offerings are different from and better than what your competition sells. Stay Competitive. Track and Analyze Your Metrics.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

Webbiquity

MARCH 30, 2021

Unsurprisingly, the metric that clinched the first position was “quality of leads.” Personalization not only enhances the prospect’s experience but also helps you attract more leads and positively impact the conversion rate. Leverage User Analytics for Future Campaigns. ” Image credit: Outfunnel.

Lead Generation 262

Lead Generation Marketing Automation Services Trends Marketing AI 262

KoMarketing Associates

JULY 31, 2014

One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Twitter Counter for network history.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

Sprout Social

APRIL 29, 2024

A positive online reputation builds trust and credibility with your audience and helps you stand out from competitors. Reputation management services protect your brand and help you maintain a positive and professional image through the following advantages.

Work Management 90

Work Management Marketing Management Service Brand Identity 90

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. But how do you know whether it’s, you know, working?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Digilant

APRIL 13, 2021

Effective digital marketing analytics companies define leading campaigns. Research shows that today, digital advertising and marketing analytics companies are the most sought-after specializations in the industry. The best indicator of quality, when it comes to digital marketing analytics companies, is their digital presence.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Analytics Demand 52

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter.

Social Media 108

Social Media Advertisements Advertising Tools 108

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Twitter’s 140-character limit no longer applies to DMs.

Twitter 92

Twitter Comparison Ideal Customer Profiles Click Rate 92

NuSpark Consulting

NOVEMBER 17, 2013

How to Use Twitter’s Lead Generation Cards to Actually Generate Leads. On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. This card is available to any company with a Twitter Ads account. Keep Using Twitter Outside of Your Lead Generation Card. Be a Twitter Personality, Not an Organization.

Lead Generation 100

Lead Generation Twitter Generation Leads 100

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Inspired and passionate about consumer insights, brand positioning, and overall brand development. Location: Bangladesh.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Convince & Convert

MARCH 9, 2016

Rebekah’s company, AirPR, is a PRTech company that provides, data, insights, and analytic solutions for the constantly developing PR industry, bringing actionable insights to all. Why you need data and analytics every step of the way. Why positive, respectful relationships are so important. In This Episode. Jimmy Wayne.

Trust Marketing 105

Trust Marketing Analytics PR Startups 105

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Why: View site traffic and visitor behavior exclusively from sources like Facebook, YouTube, Twitter and the like. Filter Social Media Traffic.

Marketing Analytics Tools 150

Marketing Analytics Tools Social Media Marketing Report Analytics 150

Martech Advisor

AUGUST 20, 2019

Many top brands have recently done away with the Chief Marketing Officer position. Marketers are at a crossroads in their careers with the Chief Marketing Officer (CMO) position seemingly under threat. have recently done away with the CMO position, reports AdAge. Why Are Organizations Eliminating the CMO Position?

CMO 46

CMO Positioning SWOT Work Management 46

Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. This type of content can have a positive effect on your SEO efforts by increasing page views, links, and long-term visibility.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools.

Video Marketing 121

Video Marketing Youtube Click Rate Allocation 121

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. ABM doesn’t care about the thousands of followers you gained on Twitter. It’s the foundation, after all.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Sprout Social

APRIL 12, 2022

PR teams must act quickly and strategically to maintain a positive relationship with their audiences. Building a positive public image now also means understanding how to increase online engagement, get backlinks and identify opportunities for content. Gauge positive and negative sentiment from audiences.

Public Relations 104

Public Relations Stats Work Management PR 104

Optinmonster

AUGUST 23, 2023

Writing (29%), analytics (25%), video (18%), and SEO (14%). A diverse skill set, including both creative and analytical abilities, is crucial for senior roles. The most requested are Microsoft Office, PowerPoint, and Google Analytics. Familiarity with standard office and analytics tools is essential for senior positions.

Statistics 77

Statistics Content Marketing Marketing Analytics Tools Lead Scoring 77

Navigate the Channel

JANUARY 29, 2024

Understanding the Power of Social Media Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest have revolutionized the way we communicate and promote ourselves or our businesses. They provide users with a simple, personalized, and do-it-yourself promotion portal, equipped with advanced tools and analytics.

Social Media 65

Social Media Media Demographics FAQ 65

Navigate the Channel

JANUARY 19, 2024

Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. LinkedIn suits professional or business-oriented blogs, while Twitter is great for quick updates, news, or tech blogs. Share tips, answer questions, and engage in conversations.

Social Media 65

Social Media Media Blogger Demographics 65

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. We need people in organisations who can get the ball rolling, people in the position to make decisions. On Twitter you can go after people who have tweeted certain words or follow accounts.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98