Onalytica B2B

JULY 18, 2018

Key Topics: Big Data, Data Management, Databases, Advanced Analytics, AI. Bio: One of Ovum’s most visible analysts, Tony Baer is a recognized authority in extending data management practices, governance, and analytics to address Big Data. He is regularly ranked among the top influencers in big data, analytics, and AI.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

NuSpark Consulting

MARCH 29, 2015

Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert. Retarget converters of white paper E with case study A for 30 days, then a free demo for 30-60 days later.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Mass Analytics

DECEMBER 16, 2022

MASS Analytics designed a full Marketing Mix Modeling Course to help you master the full process of delivering a marketing effectiveness project. These channels include: Online variants (Facebook, Search, Clicks, Website traffic, Twitter, etc.). appeared first on MASS Analytics. Introduction. Marketing Mix Modeling.

Marketing Mix 52

Marketing Mix Allocation Planning Marketing Budget Creation 52

Launch Marketing

JUNE 23, 2021

There is a virtually endless amount of data available when it comes to marketing, from social media, to email marketing, engagement data , website analytics and more. Download the B2B Content Marketing White Paper for insights on using personas, content and personalization to boost CX. Today, data powers marketing efforts.

Tips 93

Tips Marketing Analytics Tools Buying Cycle B2B Sales 93

Webbiquity

APRIL 21, 2020

Per Dodge Data & Analytics, the leading provider of data, analytics, and intelligence to the North American construction industry, March saw construction starts decline by a scant 0.6%. We’ve had quite a bit of success when we focus our content (white papers, editorials, webinars), around productivity. The Product.

Enterprise Management 170

Enterprise Management Work Management Marketing Management Budget Programs 170

KoMarketing Associates

FEBRUARY 20, 2018

Reporting Tools and Goals – Analytics programs currently being used and existing KPIs. White papers – absorb knowledge about industry best practices and specific use cases. Feel free to drop a comment below or connect with me on Twitter to keep this conversation going! Gather Buyer Personas and Data.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Scoop.it

FEBRUARY 22, 2024

Platforms like LinkedIn, Twitter, Instagram, and TikTok allow you to connect with audiences in the spaces where they’re already active. Twitter is ideal for real-time news sharing and commentary. For example, LinkedIn is a prime platform for HR networking and thought leadership. to tap into more extensive conversations.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Trade Press Services

MARCH 11, 2024

What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. Then there have been controversies around social, particularly with Facebook and Twitter. Data analytics have come a long way as a powerful tool for editors to know what their audiences care about.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Convince & Convert

AUGUST 3, 2012

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? These might be the places where brands can have the most impact over time, rather than Twitter and Facebook. White paper summary, including actionable recommendations and insights for companies. When/where is that?

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

KoMarketing Associates

AUGUST 22, 2017

Instead of letting visitors leave with product information, white paper, or download (or just leave), cross-reference call to actions for email registration as well. Twitter, Facebook, and LinkedIn all offer ways to list and organize social networks and track conversations more specifically based on business goals as well.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Webbiquity

NOVEMBER 17, 2015

All components of the web presence optimization (WPO) model: content strategy and development, optimization and promotion, and actionable analytics. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. And thanks as always for reading the Webbiquity blog. So, what exactly do you do?

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

Convince & Convert

AUGUST 18, 2011

Getting smarter at social analytics requires three things: 1. The guys at Argyle come from an email marketing background (like me) so they were raised on a diet of analytics, testing, and identification and isolation of meaningful variables. A commitment to actually doing something with social analytics data.

Social Media 128

Social Media Optimization Media Paper 128

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. Bombora’s intent is based on activity such as keyword searches, article views, and white paper downloads. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Webbiquity

OCTOBER 29, 2019

Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Newer tools also come with the feature that allows you to integrate your Facebook , LinkedIn, and Twitter pages with email marketing software in order to expand your reach. Better metrics.

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

Vision Edge Marketing

JANUARY 18, 2018

During this time frame, we selected 533 companies along with their C-level and Marketing executive members that we believed could benefit the most from our expertise in customer insights, competitive intelligence, marketing analytics, marketing alignment, marketing accountability, and marketing processes. People movement presents a challenge.

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. Bombora intent is based on activity such as keyword searches, article views, and white paper downloads. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

markempa

DECEMBER 19, 2016

With eBooks and white papers, you can see that someone downloads the asset, but you lose visibility on how engaged they really are. One of the things we really like about the platform, aside from our ability to personalize videos and integrate calls-to-action and lead capture forms at any point in the video, is the rich analytics.”

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

NuSpark Consulting

APRIL 28, 2012

A blog post, a white paper, a video, a podcast, or another piece of original content all have hard costs; copy and design. For Twitter you have to utilize follower tools, and Twitter clean-up tools so that you have a high level of mutual followers. I download the paper. I say stop the insanity.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

Hubspot

FEBRUARY 26, 2019

Getting a job in SEO ideally requires two things: content creation skill and analytical skill. Braden’s story of pivoting from a creative career in content marketing to an analytical one isn’t as rare as you might think. I read a ton of blog posts and eventually got my Google Analytics certification.”.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

NuSpark Consulting

MARCH 30, 2016

Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable. Twitter Hashtag Promoted Tweets. Just make sure links are tagged so the campaigns can be tracked with your analytics program.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Onalytica B2B

JANUARY 8, 2019

I also began working with CRM systems to enable database marketing efforts and lead results analytics. I don’t write as much as I should but when I do I try to focus on meaty content that covers B2B strategy, marketing tech operations, demand generation, marketing analytics and the occasional snarky post.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Adobe Experience Cloud Blog

JULY 27, 2011

by Maria Pergolino Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused? What if I told you it’s as easy as following 18 more people on Twitter? Twitter: @AmyAfrica. Twitter: @Tim_Ash. Twitter: @AdamGreco.

Analytics 48

Analytics Advertising Agencies Forecasting ROI 48

Hinge Marketing

JUNE 3, 2016

Among the study’s many interesting insights we found that high-growth firms take a more analytical approach to marketing their services. The link between high growth and frequent research is just the tip of the analytical iceberg. Engagement analytics are available directly through each social platform. Engagement rates.

Analytics 48

Analytics B2B Marketing B2B Top of Funnel 48

Sprout Social

JANUARY 13, 2021

It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. For example, it can reveal if one Twitter post’s link directed traffic to a landing page. URL tracking in Sprout also allows for automation in rules.

Marketing Attribution 97

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 97

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Use this guide to learn where direct traffic comes from, clean up your source tracking, and keep your content analytics actionable. How to Attribute Your Direct Traffic with Content Analytics Software. Table of Contents. What Is Direct Traffic?

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

DivvyHQ

JULY 15, 2019

Have your team write down ideas on a sheet of paper. Next, have them draw someone else’s paper out of the pile. Finally, gather up all the papers, read each one of them, and allow the team to hash out their ideas without anyone’s identity disclosed. Take a deep dive into your content analytics to find your best performers.

Activities 65

Activities Effectiveness Ad Building Content 65

ViewPoint

DECEMBER 8, 2011

“Metrics such as clickthroughs, conversions, ReTweets, Likes, etc… are more easily measured on social media than similar metrics for more traditional media, plus measurement and analytics platforms have improved significantly (and continue to).” A recent lawsuit, for instance, values Twitter followers at $2.50

Merchandising 120

Merchandising Clickthrough Demand Generation Agencies ROI 120

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then. How did they do it? With a coupon code!

Social Media 100

Social Media ROI Media Lead Gen 100

Schubert B2B

FEBRUARY 5, 2019

So, which marketing analytics should you pay attention to? For example, you could assign 5 points for an email click and 10 points for a white paper download. In Google Analytics, you can view a traffic report that gives you a general overview of the different sources that send people to your website. Traffic sources.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Launch Marketing

AUGUST 10, 2017

Let’s say one goal is to increase combined traffic to your website from Facebook and Twitter by 5% to drive more email list subscriptions; take a look at click-through, bounce and traffic-to-conversion rates for each platform. Tools such as Google Analytics, Hootsuite, TweetReach, Klout are among the many widely-used among marketers.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

NuSpark Consulting

SEPTEMBER 9, 2012

If a prospect downloads a white paper, you can serve the prospect a banner ad that offers a new piece of content that promotes a topic that complements the white paper or is more promotional as you guide the prospect through his/her buying cycle. Promote offers, content, webinars, or free demos/trials.

Display 100

Display Advertisements Advertising Lead Ranking 100

Thinkers360

FEBRUARY 28, 2024

This could include: Industry research reports and white papers tailored to their specific area of focus. Follow them on platforms like LinkedIn and Twitter, engage in their posts by offering insightful comments or questions, and share their valuable content with your own audience.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Schubert B2B

FEBRUARY 5, 2019

So, which marketing analytics should you pay attention to? For example, you could assign 5 points for an email click and 10 points for a white paper download. In Google Analytics, you can view a traffic report that gives you a general overview of the different sources that send people to your website. But then you log in.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

The Mx Group

AUGUST 24, 2018

Take advantage of your website and review analytics for highly trafficked and intuitive places to link to the asset. When you post your content on Twitter, be sure to @mention them! The website : Is there desirable real estate on your homepage you could leverage? How about on relevant service or product offering pages?

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67

Webbiquity

JANUARY 25, 2016

They place the least value on white papers and ebooks (though these assets are very important further down the funnel). For example, if you develop a white paper and promote it using AdWords and email marketing, it should be fairly straightforward to at least measure the cost per lead (download).

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50