Parse.ly

NOVEMBER 4, 2020

we believe that making sense of your content analytics shouldn’t be one of them. Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this webinar will be a great resource for you and your team.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

Optinmonster

MARCH 21, 2024

Step 2: Create a Remarketing Tag Once your audience is defined, creating a remarketing tag within Google Ads is next. You can do this with either, the Google tag or Google Tag Manager setups. The Google ads tag is crucial for tracking website visitors and adding them to your remarketing audience lists.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

DAGMAR Marketing

JANUARY 5, 2022

In a perfect world, you would simply log in to your Google Analytics account and all of the information you need would be automatically available to you—but we don’t live in that ideal marketing world. UTM strings are tags or add-ons you put at the end of URLs you want to track. So what are UTM strings anyway?

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Contently

MAY 11, 2024

” They could conclude the post with a call to action (CTA) to sign up for both companies’ email newsletters and offer a 15%-off discount code to customers who do. Integrating them can be as simple as using local hashtags, sharing location-tagged posts, or running social media campaigns that highlight local content or events.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

RebelMouse

APRIL 23, 2021

Using Google Tag Manager (GTM) in conjunction with Google Analytics (GA) and RebelMouse's Layout & Design Tool (L&D) allows you to glean many insights into what's working and, just as importantly, what's not working on your site. Many sites send out newsletters, and some send out multiple varieties of their newsletters.

Opt-out 98

Opt-out Verticals Newsletter Opt-in 98

Litmus

SEPTEMBER 9, 2020

The latest enhancements to Litmus Email Analytics make it easier to get the email insights you need to improve future campaigns and share those insights to drive success across your marketing portfolio. Quickly add previously used tags to email tracking codes. Tags you added to your email. Here’s what’s new.

Aggregators 86

Aggregators Tagging Analytics Newsletter 86

Exo B2B

MARCH 6, 2024

Optimize your search engine optimization (SEO): Choose relevant keywords and use them judiciously in your titles, articles and meta tags. Relay your articles on social networks and in your newsletters. Measure your results and analyze your performance: Use analytics tools to track your blog traffic, page views and conversions.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Huptech Web

SEPTEMBER 22, 2023

UTM parameters are like tags for your online marketing actions. UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. First, let’s look at the tools and platforms used to generate UTM-tagged URLs.

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Optinmonster

JUNE 4, 2021

Using the marketing standards, you can schedule emails to be sent on different days and times during the week and then check analytics to see which emails saw the highest open and click rates. View analytics and performance to optimize results. A/B Testing and Analytics. Run A/B tests on campaigns to see what works best.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

Marketing Insider Group

JULY 15, 2020

Additionally, if you already have a way to communicate directly with your customer base, such as an email newsletter or SMS marketing, send the update out in those channels. Visit your page’s analytics panel, choose the three highest-reaching posts from the past month, and pay to boost them for a week.

Paid Content 276

Paid Content Trends Planning Cost Per Click 276

Martech

MAY 11, 2022

Google will be sunsetting Google Analytics 3 (Universal Analytics) for free customers in July 2023 and frr paid customers in October 2023. The biggest takeaway for marketers is that Universal Analytics (UA) is not compatible with GA4. Get the daily newsletter digital marketers rely on. What we know.

Marketing Analytics Tools 65

Marketing Analytics Tools Allocation Privacy Marketing Automation Services 65

Sprout Social

MAY 15, 2024

These tools automate mundane tasks, streamline workflows and provide comprehensive analytics to ensure you have the time (and brainpower) to focus your efforts where they give you the most return. Filtering based on tags, content and message type to spotlight the metrics that matter most for different pieces of content.

Social Media 89

Social Media Marketing Attribution Automation Personalization 89

Martech

JUNE 17, 2022

When categorizing your tools this way, there are two challenges you want to be sure to account for: Make sure you have a way to tag some technologies under multiple customer journey stages. Data and analytics tools, as well as internal workflow and collaboration tools, would fall into these categories. Processing.Please wait.

Organization 117

Organization Marketing Analytics Tools Marketing Automation Services Industry CMS 117

SmartBug Media

MARCH 4, 2020

UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. By using UTM tags to label URLs, you can use analytics to track the paths that visitors take to get to your site. There are five essential tags you can use to see where visitors are coming from: Source. UTM Source.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Sprout Social

JANUARY 24, 2024

To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. Brand mentions Brand mentions tell you how often your brand is discussed on social media, regardless of direct tags. It also shows you have a growing community doing word-of-mouth marketing.

Paid Content 96

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 96

Sprout Social

JANUARY 13, 2021

Or it was a combination of newsletter information, social media posts, and word of mouth? She clicks on one of those ads, doesn’t purchase yet but signs up for the newsletter. In our example scenario, the last touch attribution model would credit the email newsletter as Nina’s source for purchasing.

Marketing Attribution 93

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 93

Optinmonster

SEPTEMBER 8, 2022

Many premium email service providers (ESPs) like Constant Contact include revenue in their email analytics. If you’re already using Google Analytics to keep track of your website traffic, you can integrate your ESP and use the built-in eCommerce tracking of Google Analytics. Balance Marketing Automation With Live Content.

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

Sprout Social

SEPTEMBER 6, 2023

You’ll be redirected to an admin page where you can complete your profile and manage everything, including your Feed, Activities on your page (comments, mentions, reactions, or reposts), and your LinkedIn Analytics. Monitor your LinkedIn analytics using the in-built analytics tool.

Linkedin 110

Linkedin Effectiveness Ideal Customer Profiles Business 110

Parse.ly

JULY 7, 2022

analytics platform. . What to look for in a content analytics tool. Power critical content decisions with real-time analytics. Or, if there’s an article that’s taking off on certain platforms, capitalize on its popularity by distributing it on other platforms like your newsletter, social media, or your homepage.

Analysis 52

Analysis Paid Search Agency Companies Media 52

Parse.ly

DECEMBER 21, 2020

To generate return on investment over time, content depends on a series of micro conversions—from newsletter sign-ups to asset downloads and eventual purchase events. Google Analytics doesn’t help content marketers looking to pinpoint their return on investment. How to (Sort of) Measure Content Marketing ROI with Google Analytics.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Marketing Analytics Tools Top of Funnel 52

RebelMouse

APRIL 5, 2023

Ads and Sponsored Links Ad Tag/Script: SmartNews allows inserting your own 300x250 pixels advertisement. Example Ad: GZERO Media’s Signal newsletter advertised at the bottom, right after the ”Recommended” module. SmartNews’ SmartView offers native analytics tools that allow you to monitor the performance of your publisher account.

Practices 52

Practices Best Practices Mobile Advertising Validation 52

Anything Goes Marketing

MAY 26, 2007

Do you have an email newsletter? Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. Here's the issue: How can you distinguish your newsletter from your competitors and take it to the next level? Email Newsletter 2.0 In the "new world" of web 2.0,

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Litmus

MAY 17, 2021

And now, Litmus Enterprise customers can use tags to categorize and organize modules in Design Library—including snippets and partials. Create emails with a quick drag and drop, automate QA testing, collect reviews and approvals, and get advanced analytics all in one spot. Tag modules based on the audience for easy reference.

Organization 58

Organization Tagging Newsletter Design 58

Stevens & Tate

APRIL 18, 2024

Meta Tags and Descriptions : Do they effectively describe and promote your content? Meta tags and descriptions play a key role in search engine ranking and user click-through rates. The goal here is to maximize the percentage of visitors who complete desired actions, whether it’s subscribing to a newsletter or making a purchase.

Marketing Websites 52

Marketing Websites Customer Satisfaction Conversion Rate Click Rate 52

Sprout Social

FEBRUARY 15, 2023

And if you want to dive deeper, check out these resources once you’ve finished this article: YouTube SEO YouTube hashtags 16 ways to promote your YouTube channel for more views YouTube analytics YouTube descriptions Post videos regularly An active channel means more chances to keep your audience engaged and growing. Also u se the right tags.

Youtube 84

Youtube Advertising Channels Brand Identity Branding 84

Martech

JANUARY 9, 2024

Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. From there, do some digging through the creator’s social network (followers, following, comments and tagged accounts) to find more targeted, niche creators who may have small (but mighty!) Brand ambassadors.

Advertising Agencies 126

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 126

Contently

NOVEMBER 22, 2023

In just a few clicks within Contently analytics, you unlock a comprehensive overview of your content pillars’ performance and clear insights into which ones captivate your target audience. Sign up for our newsletter to receive the latest tips and trends right in your inbox.

Top of Funnel 78

Top of Funnel Cost Per Click Paid Search Agency Planning 78

Contify

APRIL 17, 2020

We also upgrade our AI-based information processing engine based on the enhancements in the underlying technologies (Machine Learning and Text Analytics). We have added eight new topics such as IoT, AI, Blockchain, Big Data/Analytics, among others. User Analytics. Advanced Dashboard analytics for in-depth usage analysis.

API 59

API Tagging Analysis Advertising Benchmark 59

Optinmonster

AUGUST 16, 2023

The most important benefit is detailed analytics. This includes merge tags or dynamic content blocks that allow you to add the recipient’s personal information. Analytics and Reporting You’ll need valuable insights into the performance of your email campaigns to succeed. Collecting data is just the first part.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Sprout Social

APRIL 27, 2022

You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. The comprehensive data and analytics provide performance metrics like link history, demographics, device type tracking and mobile-deep link reporting in the sleek dashboard. Monitor campaign analytics. Customize short URL/slug.

Best Practices 102

Best Practices Deep Linking Enterprise Management Domain 102

Optinmonster

JULY 6, 2021

Plus, if a returning customer does not opt into marketing emails each time they purchase something, Shopify will automatically tag them as ‘transactional’ and unsubscribe them from marketing emails. Also, OptinMonster lets you tag your subscribers so that they’re segmented right from the start.

API 59

API Template Rules Click Rate 59

BOP Design

MAY 20, 2021

Additionally, if image names are optimized with keywords and alt tags, they provide better descriptions and can rank in image searches. However, when images are uploaded to websites for blogs or webpages or email newsletters, the image names are often changed to be optimized for SEO. Reviewing Analytics + Adapting.

SEO 127

SEO B2B Marketing Paid Search Agency Marketing Agencies 2 127

Content Standard

APRIL 30, 2016

So when you start seeing an increase in untraceable referral traffic from unknown sources, it can be extremely frustrating for your entire analytics team; it can essentially make an important source of data obsolete. For example, a tag that distinguishes mobile traffic from desktop traffic.

Traffic 40

Traffic Cost Per Click Analytics Click Rate 40

Content Standard

APRIL 30, 2016

So when you start seeing an increase in untraceable referral traffic from unknown sources, it can be extremely frustrating for your entire analytics team; it can essentially make an important source of data obsolete. For example, a tag that distinguishes mobile traffic from desktop traffic.

Traffic 40

Traffic Cost Per Click Analytics Click Rate 40

Valasys

MARCH 11, 2024

Leveraging Digital Marketing Tools With the right tools, you can automate tasks, gain insights into your audience, and optimize your marketing efforts: SEO and Analytics Tools like Google Analytics and Moz offer insights into your shop’s performance and help identify areas for improvement.

Marketing Analytics Tools 40

Marketing Analytics Tools Social Media High Quality Lead SEO 40

Martech

MARCH 29, 2022

Get the daily newsletter digital marketers rely on. The $16 billion price tag is likely to put this deal in the top 10 most expensive this year. Its initial business consisted of market research and surveys, but it became known as the major TV ratings brand after launching its TV audience measurement service in 1950. Why we care.

Mobile Advertising 90

Mobile Advertising Advertising Agencies Mobile Marketing Acquisitions 90

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Use analytics and reporting to measure, test and improve strategies Automation is a true game-changer here. Email newsletters that regularly send to customers.

Marketing Automation Services 106

Marketing Automation Services Marketing Automation Enterprise Management Automation 106