Marketing Insider Group

AUGUST 11, 2023

Targeted Advertising: Paid social media advertising allows for precise targeting based on demographics, interests, and behaviors, ensuring that ads reach the most relevant audience. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success.

Social Networks 181

Social Networks Business Work Management Social Media 181

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Content relevant to B2B decision makers and said decision makers? Facebook vs LinkedIn by the numbers.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Excelsior Research

JANUARY 9, 2022

Making Job Ads More Relevant. Making Job Ads More Relevant. Whether it’s Google, YouTube, Meta, or even Twitter, all have analytics and CTA buttons. On LinkedIn, you can directly create a Job Post for free. Share on twitter. Share on linkedin. Making Job Ads More Relevant. Read More ».

Paid Content 52

Paid Content Relevance Paid Search Agency Ads 52

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Parse.ly

JULY 25, 2023

It’s increasingly becoming a science , aided by predictive analytics and data. The science of viral content Viral content has certain characteristics—it strikes an emotional chord, screams hyper-relevancy to an audience, and often carries elements of novelty or whimsy. But creating viral content is not merely an exercise in luck.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

Stevens & Tate

FEBRUARY 16, 2024

By optimizing social media posts and profiles with relevant keywords and metadata, you can boost their discoverability both on social platforms and search engines. Twitter : Known for its preference for brief, impactful content paired with timely and relevant hashtags, Twitter is ideal for real-time engagement and news sharing.

Social Media 98

Social Media SEO Optimization Media 98

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 64

Twitter Optimization Tips Display 64

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. I love LinkedIn. You have to be on Twitter.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 101

Education Linkedin Practices Best Practices 101

Webbiquity

FEBRUARY 21, 2023

The Problem In the early days of influencer marketing, identifying and evaluating relevant and effective influencers was a tedious, time-consuming manual effort. The solution helps analyze all the relevant metrics, and assists in preparing, running, and evaluating campaigns. Yes, I’m an affiliate.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 100

Social Media Analytics Media Work Management 100

SocialPilot

APRIL 26, 2024

This way, you stay relevant and attractive to your audience. For this understanding, social media scheduling tools like SocialPilot offer analytics and let you know more about your audience with the heat map based on their most active and engaging hours. Each platform has a different niche in terms of content and audience.

Social Media 92

Social Media Effectiveness Media Top of Funnel 92

Webbiquity

FEBRUARY 28, 2023

Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions. Personalizing marketing messages and ads to reach target accounts in a relevant and meaningful way.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

KoMarketing Associates

MAY 6, 2020

Companies can also boost their Facebook event through paid advertising in order to further increase attendance and share the event with target accounts and relevant audiences within their market. For example, LinkedIn engagement was up 76% for work-from-home related content by April of 2020. Instagram Countdowns. Live Streams.

Paid Content 283

Paid Content Social Media Promotion Media 283

Hubspot

OCTOBER 17, 2019

I'm willing to bet you've already heard about the importance of Instagram, Facebook, and Twitter -- and if you use all three as part of your lead generation strategy, you might think you're all set. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content.

Linkedin 99

Linkedin Generation Marketing Budget Leads 99

Trade Press Services Newsletter

JANUARY 4, 2024

Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers. In 2024, data analytics should be one of the most-used tools in your toolbox. Fuel up with data insights.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. LinkedIn is obviously a prime place for this. You can do this very well with Brandwatch Analytics , but there are free social media monitoring tools that can get some of the same results.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Relevant, high-quality content can help leads start flowing in.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. LinkedIn is obviously a prime place for this. You can do this very well with Brandwatch Analytics , but there are free social media monitoring tools that can get some of the same results.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Content Marketing Institute

JULY 3, 2018

If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. ChuckHester Click To Tweet.

Linkedin 110

Linkedin Content Marketing Planning Content 110

Brandpoint

JANUARY 29, 2020

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” Delving into analytics can be a little intimidating for marketers who tend to favor more creative situations.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Webbiquity

JUNE 13, 2023

It demonstrates the value a company puts on its customers, adds credibility, and keeps the business relevant to the target audience. Relevant recommendations encourage buyers to explore your services, boosting engagement on your site. In that case, you can share personalized emails with relevant offers based on their purchase history.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Top Rank Marketing

DECEMBER 1, 2023

Thanks for being with us for this week’s Elevate B2B Marketing News, and we hope that you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Top Rank Marketing

OCTOBER 6, 2023

MarketingCharts LinkedIn Expands the Display of Its Profile CTA Buttons to More Surfaces LinkedIn has rolled out expanded visibility for its recently-added call-to-action profile buttons, which will appear in more areas on the platform including in feed posts and within search results, LinkedIn recently announced.

B2B Marketing 88

B2B Marketing Social Marketing Planning B2B 88

Valasys

JULY 26, 2021

To acquire this, you should implement effective and relevant content to get more B2B traffic. Research Customer Needs to Create Effective and Relevant Content. This can eventually result in effective and relevant content that promotes customer engagement. How can lead generation happen? Image Source: ventureharbour.com.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

CoSchedule

JUNE 29, 2022

When is the best time to post on LinkedIn? LinkedIn differs from other social networking sites as its most prominent use is for professional networking, industry-related conversations, and career-building. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template. table of contents].

Linkedin 52

Linkedin Analysis Research Best Practices 52

Go Beyond SEO

MARCH 13, 2024

LinkedIn is ideal for connecting with professionals in your industry and sharing thought leadership content. Additionally, leveraging relevant hashtags and engaging with industry influencers can expand your reach and attract new followers. Adjust your strategies based on the data to optimize your results.

Social Media 78

Social Media Media Brand Identity Branding 78

Navigate the Channel

JANUARY 19, 2024

Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. LinkedIn suits professional or business-oriented blogs, while Twitter is great for quick updates, news, or tech blogs.

Social Media 65

Social Media Media Blogger Demographics 65

Webbiquity

MARCH 31, 2022

Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. Marketing team : By targeting specific accounts with hyper-relevant messaging, marketers can build more meaningful relationships with those organizations and move decision-makers through the funnel faster.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Using hashtags on LinkedIn.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions. Be current and relevant to the latest product releases and industry trends.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Sprout Social

SEPTEMBER 30, 2022

If you have a social business page on Facebook, Instagram or LinkedIn, you may already be engaged in the basics of social selling without realizing it. Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Top Rank Marketing

NOVEMBER 17, 2023

Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

illumin

JANUARY 4, 2024

Ahead of 2023’s shopping madness, Adobe Analytics predicted that mobile shopping would overtake desktop purchases. Adobe Analytics was right; the company predicted mobile spending would make up 51.2% Adobe Analytics expects this to continue, proving the importance of robust mobile capabilities for retailers. increase from 2022.

Mobile Advertising 101

Mobile Advertising Emarketing Marketing & Strategy Mobile Marketing 101

Marketing Insider Group

JUNE 8, 2020

It has truly stood the test of time and is a topic even more relevant in recent challenging times. Michael, how can marketing analytics and BI be applied to successful Content Marketing and what are the major benefits? A: So, you asked first about the first step and analytics is absolutely the last step. It is just accelerating.

Thought Leadership 245

Thought Leadership Content Marketing Work Management Marketing Management 245