Customer Experience Matrix

APRIL 27, 2020

I’ve recently been running workshops to help companies plan deployment of their Customer Data Platforms. In the end, then, you end up with a matrix that crosses a list of systems (data sources, CDPs, analytics, campaigns management, and delivery systems) against a list of use cases.

Ad Building 227

Ad Building Paid Search Agency Work Management Marketing Management 227

Biznology

MARCH 14, 2013

Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. Your analytics are essential to your initial search marketing plan and improvement plans. Do you know how your Web analytics can drive your search improvement plan?

Search Marketing 80

Search Marketing Analytics Marketing Analytics Tools Planning 80

Marketing Insider Group

MARCH 31, 2021

Look at your content and social media analytics to see which keyword searches drive local traffic to your content. Or, if you’re opening a new franchise of your dance apparel store chain, invite your new city’s top ballet professional to conduct an online workshop on your company’s YouTube channel.

Buyer Personas 325

Buyer Personas SMS Content Communities 325

Onalytica B2B

OCTOBER 1, 2018

Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. I’m also watching how AI combines with analytics. I predict that someday, Analytics and websites will combine.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Content Standard

DECEMBER 19, 2023

Achieving the Perfect Blend of Analytics, Creativity, and Purpose We’ve seen a major shift in how brands perceive and rely on data. A swell of AI powered analytics tools promise next-level insight into our audiences’ behavior and preferences. This shift is reshaping the brand vs. performance marketing paradigm.

Terms and Conditions 81

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 81

Martech

JUNE 3, 2022

Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. Capstone Project: Yes. Course highlights. Course Duration: 350 hours.

Course 112

Course Paid Content Marketing Analytics Tools Work Management 112

Optinmonster

MAY 2, 2022

To earn revenue from your content, you can run ads through Google AdSense or similar services. It’s now easy to place advertising on your site with services like Google AdSense. Learn how to add Google AdSense to your WordPress site. Monitor your site traffic with the best WordPress analytics plugin MonsterInsights.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

ClearVoice

MAY 10, 2024

Tools and Technologies for Seamless Integration To empower your content strategy, you need the right tools, The top ones to think about are Content Management Systems for creation, collaboration platforms for teamwork, and analytics tools for insights.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Marketing Insider Group

SEPTEMBER 15, 2020

The high-end audio company, Sonos, partnered with Google and set up isolated sound chambers in select cities where patrons could experience exciting 3D soundscapes. Capital One transformed many branches across major cities into coffee shops with coworking spaces, workshops, and educational/coaching centers.

Examples 357

Examples Planning Work Management B2B Thought Leadership 357

B2B Digital Marketer

MAY 9, 2024

18:55 – 20:41) Jim Rembach and Zee Jeremic discuss leveraging data insights and marketing automation to revolutionize sales processes, emphasizing the transformative potential of integrating advanced data analytics in sales strategies. (23:03 Utilizes analytics to optimize strategies and campaigns, increasing effectiveness.

Work Management 52

Work Management Marketing & Strategy B2B Sales Paid Search Agency 52

Tomorrow People

OCTOBER 27, 2020

Social analytics. Web / mobile analytics. The ability to rank above number one in Google results, along with the opportunity to provide a featured snippet of content is a powerful way to improve your lead-related metrics. Consider running an internal innovation workshop. Sales effectiveness. Customer satisfaction.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Moz

JANUARY 5, 2020

It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Google is the biggest house on the local block; you can’t ignore it. Level 1: Feed Google. And something beyond dollar, too: civic satisfaction.

Google 78

Google SEO CAN-SPAM Communities 78

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Workshops are October 4th with the main conference happening October 5th and 6th.

B2B 98

B2B Advertising Agencies Paid Search Agency Co-Registration 98

MKT1

JUNE 5, 2023

Here’s the schedule: 2 Hour Workshop: How to hire your first few B2B marketers Jun 15, 9 - 11 AM PT $250. Apply on Maven - Max 25 Students And more - 2 Hour Workshop: 3 drivers of marketing strategy on 7/19 & 2 Day, 4 Hour Workshop: B2B Startup Website Conversion on 8/9 and 8/10. Register here.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

Sprout Social

SEPTEMBER 2, 2022

Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Google Digital Garage free webinars, workshops and live trainings. Google it…literally. Google Analytics Academy. On the surface, a Google Analytics certification just looks good.

Social Media 114

Social Media Training Course Resources 114

ConvertKit

NOVEMBER 23, 2020

More profitable course ideas for tech: Analytics set up and use. Google Analytics (GA). If you have a website with incoming traffic, you’re in luck because your Google Analytics (GA) is a goldmine of useful information. Find your most popular content within Google Analytics. Live workshop/webinar.

Course 115

Course Marketing Analytics Tools Customer Surveys FAQ 115

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. YouTube Live is an excellent alternative for hosting events like workshops, webinars and product launches virtually at a fraction of the cost. Does it work? Install an encoder.

Youtube 128

Youtube Privacy Video Marketing Click Rate 128

Content4Demand

FEBRUARY 15, 2023

Join Content4Demand content experts in a hands-on workshop to learn to cut through the content clutter with three key strategies: knowing your buyer personas, developing content specific to their buying stages and creating interactive content experiences that move them through the funnel to a purchase. Are We Ready to Trust the Machines?

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

ClearVoice

NOVEMBER 2, 2018

Cost: Prices vary for a range of passes, workshops, and boot camps. Great for: SEOs, SEMs, marketing analytics pros. Price: $985 Conference Pass; $500 Workshop Pass. The Atlanta-based conference includes deep-dive workshops, keynotes and breakout sessions focused on education and digital marketing. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series.

Marketing AI 130

Marketing AI Generation Work Management Marketing Management 130

nDash

DECEMBER 23, 2021

Marketing Analytics Summit 2022. The Marketing Analytics Summit 2022 targets digital analysts and marketing professionals interested in mastering marketing data. Examples of workshops include an introduction to artificial intelligence for marketing and data literacy and visualization. Where: Las Vegas and Online. Where: Virtual.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

The Marketing Blender

MARCH 15, 2021

Google isn’t the only name of the game, but it is arguably the most powerful in search results that convert. If you haven’t already, take a look at what Google Analytics can do for you. Ask for honest Google and Facebook reviews from satisfied, happy customers. Embrace SEO optimization for your website.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

SmartBug Media

JANUARY 5, 2024

SEO We usually think of SEO as a long game because it takes time both for marketers to strategize and for Google to catch up and start generating results. SmartBug’s HubSpot AI Training Workshop helps your team become HubSpot AI masters in just three weeks. We can help you use AI tools more effectively, too.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

B2B Digital Marketer

MARCH 14, 2024

” “You’re not going to find your greatest idea from Google.” Conduct training sessions or workshops to build their competence and confidence in using the new tools effectively. Use analytics and reporting tools to track progress and identify areas for improvement.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Content Marketing Institute

DECEMBER 17, 2018

Grow with Google launched in October 2017. Aisha Taylor, community engagement manager, is heading up the program after working on Google’s business inclusion team (disclosure: one of our clients), which leads the Accelerate With Google program that serves women- and minority-owned small businesses. Level Up by Facebook.

Enterprise Management 96

Enterprise Management Paid Search Agency Work Management Marketing Management 96

Salesforce Marketing Cloud

DECEMBER 7, 2022

Facebook audience insights, Google Analytics), user profiles, third-party studies, and more. We run a “hero workshop” to align the team on the key persona characteristics and messaging. CRM, win/loss analysis), external data (e.g. physical, social, tech) quotes that represent key insights. Cross-Team Alignment.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Directive Agency

MAY 29, 2023

To cut down on research time and prioritize targets, we conduct initial keyword research with ChatGPT and then cross-reference the results with Google Search Console performance. This involves instructional materials, holding workshops or training sessions, and assigning mentors to support team members as they learn.

Tactics 52

Tactics SEO Ideal Customer Profiles Lead Ranking 52

Convert

DECEMBER 9, 2022

Google Analytics Academy: Digital Analytics Fundamentals (Google). Formal training and education: This could involve providing team members with access to online courses, workshops, seminars, or other educational resources that cover the principles and practices of optimization. Landing Page Optimization (Udacity).

Marketing AI 52

Marketing AI Multivariate analysis Budget Programs Conversion Rate 52

Sana Commerce

NOVEMBER 28, 2023

Follow these steps: Check mobile compatibility: Test the compatibility of your website’s content and graphics on mobile devices using tools like Google’s Mobile-Friendly Test. Analytics tools allow you to track key performance indicators (KPIs) and gain insights into your store’s performance.

Optimization 52

Optimization B2B Business Conversion Rate 52

Marketing Insider Group

JANUARY 11, 2021

You can watch recordings when convenient, attend virtual workshops, and network online with real humans. A half-day of workshopping. Leading brands like Apple, Google, Forbes, Facebook, Coca-Cola, 3M, Best Buy, Deloitte, and many others will attend the intensive three-day event. Analytics, insights, and activation.

Conference 65

Conference Advertising Agencies Peer-to-peer B2B Marketing 65

NetLine

DECEMBER 18, 2023

Fortunately, intent data has become a mainstay among business analytics to do just that. Identify data sources As with most business analytics that power a marketing campaign or sales pipeline, intent data can stem from multiple sources, including first-party, second-party, and third-party intent data.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Marketing Insider Group

JANUARY 6, 2020

SUPERWEEK is an annual five-day conference completely focused on digital analytics. Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Biznology

JULY 24, 2014

Well, did you hear how Google’s Panda update is going to cost eBay about $200 million in revenue this year? eBay’s biggest sin in the eyes of Google’s Panda update was offering lots of extremely thin content pages, frequently with few product details. You use web analytics, right?

SEO 80

SEO Paid Search Agency Mobile Marketing Google 80

Hubspot

DECEMBER 18, 2018

Alternatively, if you're applying for a copywriting position with little necessity for math skills, you might admit, "I struggle with numbers, and don't have much experience with data analytics. To tackle this weakness, I've been taking online courses in data analytics.". 7 Incredible Answers to "What Is Your Greatest Weakness?".

Thought Leadership 99

Thought Leadership Efficiency Analytics Copywriting 99

Unbounce

JUNE 24, 2020

Like Amazon and Netflix, Google will stick AI almost anywhere , even before its fully baked—from Gmail’s Smart Compose, which lets you email platitudes at lightning speed, to the AI-based noise-canceling feature recently added to Google Meet. Andrew Miller, Co-Founder, Workshop Digital. AI-Enhanced PPC Campaigns. Some still do.)

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

RebelMouse

MAY 2, 2022

RebelMouse started 2022 off strong with a continued commitment to site performance, particularly Google’s Core Web Vitals, that makes the sites within our network the fastest on the open web. In fact, our commitment to high performance was recognized by Google. We have seen a positive impact from Google and Facebook as a result.

Paid Search Agency 52

Paid Search Agency Ad Exchange API Tagging 52

ConvertKit

DECEMBER 16, 2021

For example, I have a free SEO workshop. If I were to run ads for it, I wouldn’t want people who have taken the workshop to see those ads—that’s dollars wasted. Google is working on phasing out third-party cookies on Chrome ( the most widely-used browser ). Once in settings, select SEO & Analytics.

Facebook 84

Facebook Landing Pages Ad Frequency Mobile Advertising 84