Trending Sources

Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. It’s very common.”

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Make note.

8 Essential Google Analytics Reports For B2B Marketing

B2B Ideas @ Work

Have you been using Google Analytics for awhile but have a sneaking suspicion that you just aren’t using it to it’s full potential? This blog is to help you use Google Analytics to get the insights that are most valuable for b2b marketing. The post 8 Essential Google Analytics Reports For B2B Marketing appeared first on MLT Creative. Perfect.

How to Use Google Analytics to Create More Effective Content

Marketing Action

What do you think of when you think of Google Analytics? But Analytics also holds a treasure trove of data and insights into how you can create better content. There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas. Everything I’ll cover here is for Analytics newbies. Sound good? No worries.

Content Methodology: A Best Practices Report

Use web analytics to examine which channels. Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. depth analytics, conversion. on social Google Analytics, engagement.

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Google calls this “ setting up a property.” How do you get to know them?

Three Actionable Insights from Google Analytics

Sazbean

Analytics are amazing tools that allow you to gather valuable insights about nearly every aspect of your business’s website. What’s even more amazing is that Google offers web analytics for free. While there are other analytics services—some that even offer more data—there might not be a better bang for your buck than Google. Analytics Marketing

Google Analytics & Webmaster Tools for ROI

Confluent Forms

Google Analytics and Google Webmaster Tools can be overwhelming to many people, especially business owners that don''t have the time and background to delve into charts and formulate web strategies based off of the information found within. And that is the crux of this new offering: empowering you to realize more value from your website.

3 Important Google Analytics Data Quirks

KoMarketing Associates

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back. This cap is 500,000 Sessions. What Does This Mean?

Definitive Guide to Planning a New Content Initiative

We’ve covered this topic before and a quick check of our analytics found that 80%. analytics platforms and look for the pages or posts that have generated the most traffic. you’re really interested in seeing which side is winning these days, just Google it and we. Or perhaps it just needs a simple Google Analytics. Navigate to the URL Builder Form in Google.

Measuring Content with the New Google Analytics

NuSpark

Measuring Content with the New Google Analytics. There’s a new version of Google Analytics just released, and am starting to become familiar with the new functionality. Google’s updates are: A completely redesigned, faster interface. Analytics ContentMultiple dashboards—build a custom dashboard for each department. Event Goals!

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.

Google 146

Useful Google Analytics: Goals and Attribution Models

Vertical Response

Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Instead of getting lost in an endless cascade of analytics, it’s best to determine what you’d like to measure and set appropriate goals.

9 Google Analytics metrics every marketer should know

Biznology

The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. When Google Analytics was released in 2005, it was a watershed event for any brand doing business on the internet.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Understanding Google Analytics: 5 Basic Questions Answered

Hinge Marketing

Google Analytics is one of the most popular free tools used to reach your website. Understanding Google Analytics: 5 Basic Questions Answered from Hingemarketing. However, if you’re a beginner, the amount of data and unfamiliar terminology can be overwhelming. Where are my website visitors coming from? Which pages on my website are getting the most attention?

Google Gives Road Map to Retailers With New Analytics

Hubspot

Google Knows Best. Who knows more about what consumers are looking for than Google? Whether those buyers want to order something online or head out to the closest retailer, one thing remains: they tell Google exactly what they’re looking for. That means Google has known way more about your buyers than you have. Google added a new feature to their analytics.

Combining Google Analytics and Marketing Automation For Maximum Insights

B2B Lead Blog

The right analytics can tell you where customers are coming from, where they’re going, what they like, and how long they’re staying there. But how does someone apply the same deep analytics to users’ behavior on […]. Marketing Automation Big Data Marketing marketing analytics marketing insightFor many marketers, the story stops there.

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. You can find custom reports in the “Customization” tab of your Google Analytics profile: One you get there, click “New Custom Report,” as you will see in the image below: Three Custom Reports to Consider.

Report 105

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? SEE ALSO:   Understanding Google Analytics: 5 Basic Questions Answered. 3) Bounce Rate.

Using Web Analytics and Search Marketing for Better Decision Making

Biznology

Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions.  Your analytics are essential to your initial search marketing plan and improvement plans. Do you know how your Web analytics can drive your search improvement plan? How is your search marketing working?

A couple Google Webmaster Tools tips and tricks

Biznology

Too few webmasters move beyond Google Analytics , which is a pity. Google Webmaster Tools is all you really need to become a Google-whisperer. Do it for Google. There’s two ways to signify your language and location to Google and they are through the use of Hreflang Tags and through Country Targeting. Strangely enough, Google’s a little odd.

Google 101

An Overview of Google Analytics Goals & Conversion Metrics

NuSpark

There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure.  If you’re running a pay-per-click campaign, you measure conversions.  It you’re monitoring Google analytics, you’re measuring goals.  Google analytics measures website activity, with the goal to track visitor behavior. 

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.  By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy. 

19 Reasons to Use Google Analytics for Your Business

Sazbean

Easily Export to Excel Virtually any report you create in Google Analytics can be exported as a CSV file. Filter Out Specified Domains If your Google Analytics code is somehow placed on another site, irrelevant data can severely compromise your statistics. Site Overlay With its a whirlwind of statistics and graphs, Google Analytics can become admittedly mind numbing.

Google has carnal knowledge of social

Biznology

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. Then Twitter cut Google completely off, blocking direct access to the pulse of the Internet. Google+, reddit, and Disqus, for example). In the past, this was not the case. This is no longer the case.

Google Analytics Part 8: Need Help With Google Analytics? | PWB.

PWB Marketing Blog

Two more Google Webmaster Tools tips and tricks

Biznology

Last week I shared a couple Google Webmaster Tools tips and tricks  with you. If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you! Google wants you to be successful! saved the best for last.

5 Actionable Google Analytics Reports to Improve Your Marketing Today

Opentopic

You’ve got a simple analytics framework down. The post 5 Actionable Google Analytics Reports to Improve Your Marketing Today appeared first on Opentopic. It’s assuming you’ve got the basics down. You’ve got Goals or Events set-up (properly). But you want action. You want to figure out how to move the needle in as short amount of time as possible. Counterintuitively, you shouldn’t waste time with A/B testing. The good news, is that you also don’t need. Cognitive Technology

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS. BEYOND SENTIMENT ANALYTICS. FREE MONITORING SERVICES.

Skyword Analytics Plus Google Analytics Make Us Better Storytellers

Content Standard

They ensure that people flow in, stories flow out, and containers of data are never misplaced. I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy.

3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan

B2B Marketing Insider

Google Analytics is pretty intimidating there are a lot of windows and tabs and there is a lot of information out there for you to digest. But, be honest now, are you actually using Google analytics? The post 3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan appeared first on Marketing Insider Group.

Google Authorship brings your staff out from behind your brand

Biznology

Encourage your entire staff to link their Google+ profiles to your business site. So, even the least likely to ever volunteer to blog or tweet on your company’s behalf staff member might very well be a Google Clout rockstar and never have written anything bloggish at all. Make sure they have a real profile photo with a recognizable headshot uploaded to Google+.

Google 100

7 Factors That Could Be Skewing Direct Traffic In Google Analytics

EMagine B2B Blog

Direct traffic, at least in Google Analytics, is often made up of a variety of things. Google Analytics defines direct traffic as any traffic that does not have a defined referral source. This is key, since it means that anytime Google Analytics cannot figure out where the traffic came from, it is classified as direct traffic. Google Analytics SEO