KoMarketing Associates

JANUARY 2, 2018

Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Many will offer sample certifications and freely accessible coursework to get marketers started as well. Google AdWords & Analytics Certifications and Google’s Academy for Ads. Facebook Blueprint eLearning Courses / Certifications.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Martech Advisor

APRIL 6, 2020

Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. In this article, we will look at the role of an e-commerce marketer, the skills required, and a sample job description. Tracking and Analytics. Ask us on LinkedIn , Facebook , or Twitter. that could boost revenue.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Sprout Social

MARCH 7, 2024

A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening. Examples of competitive analysis reports Here are some sample scenarios showing the details a competitive analysis report should focus on.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Hubspot

APRIL 7, 2019

Sure, you know Twitter drives a certain percentage of traffic to your website. In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. Building a UTM code, however, can tell you how much of that traffic came from Facebook, or even a particular post on Facebook.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. Your TikTok analytics page can give you demographic details about your viewers. Why TikTok marketing campaigns are so valuable.

Campaigns 142

Campaigns Examples Design Planning 142

NuSpark Consulting

MARCH 30, 2016

If the event has a Facebook page, post some compelling content in order to begin branding yourself as a thought leader. Twitter Hashtag Promoted Tweets. Branded conference hashtag searches allow attendees to search for news and updates on their conferences they are attending, and also allow attendee conversion via the Twitter channel.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Sprout Social

MARCH 24, 2020

You don’t need anything special to get started (although access to your native analytics or tools like Sprout can definitely help). Based on analytics and your own experience working with your audience, assess the following: Which social platforms are you most active on? Again, analytics can be a huge help here.

SWOT 88

SWOT Paid Content Analysis Social Media 88

Conductor

DECEMBER 21, 2021

Analytics, machine learning, and AI. So, it’s no surprise that the next market trend priority for retailers in 2022 is analytics, supported by two emerging technologies—machine learning and artificial intelligence (AI)—that help brands improve the quality of their metrics. Overall, analytics searches for eCommerce increased 36% YoY.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Convince & Convert

JULY 16, 2013

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Honestly, I do not know if the Analytics Effect objectively exists, but I have reason to suspect it might. Image via BigStockPhoto.com.

Click Rate 148

Click Rate Social Media Conversion Rate Marketing Analytics Tools 148

Sprout Social

MARCH 30, 2020

As we’re scrolling through our Twitter or Facebook feeds, we’re passing by dozens of headlines in a matter of seconds. And yes, they probably won’t get cut off by Google or social previews on Facebook and Twitter. Put together headlines that promise a payoff. Think about it. ” or “So what?

Work Management 140

Work Management Content Marketing Management Case Studies 140

NuSpark Consulting

AUGUST 9, 2012

There are so many social media tools, platforms, and analytics hubs (many we use); so I wrote this to put in perspective my view on social media analytics and how I combine the various metrics into a measurement dashboard that makes sense to all parties as discussed above. We’ll focus on Twitter, Google+, Facebook and YouTube.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

SendX

SEPTEMBER 22, 2020

A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter? eCommerce email marketing is a big love of analytics - it is so easy to get data on who opened an email and which buttons they clicked. So we have this urge to reply, forward, or start buying!

Email Marketing 195

Email Marketing eCommerce Newsletter Word of Mouth 195

Contently

OCTOBER 9, 2019

You know what’s better than getting a list of keywords your audience uses on Twitter? Because data without the context of customer empathy is like buying someone a present based solely on the data from their Facebook profile. You want to keep it fresh and have a good sample size. It’s also a hell of a lot cheaper.

Ideal Customer Profiles 135

Ideal Customer Profiles Lock-In Top of Funnel Digital Marketing Funnels 135

NuSpark Consulting

AUGUST 9, 2012

There are so many social media tools, platforms, and analytics hubs (many we use); so I wrote this to put in perspective my view on social media analytics and how I combine the various metrics into a measurement dashboard that makes sense to all parties as discussed above. We’ll focus on Twitter, Google+, Facebook and YouTube.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

NuSpark Consulting

JUNE 1, 2018

Facebook and Twitter are excellent vehicles for promoting the high-value blog content mentioned above, and targeted materials such as programmable TV or 6-second video advertising are a great way to reach specific audiences with case studies and demo videos.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

Buffer

MAY 6, 2019

We’ll give you fresh ideas that you can try today so that you can boost your follower count on Instagram, Facebook, Twitter, Pinterest, and more. Followers has been a main statistic in our Buffer analytics since the beginning, and it is one of the key stats available in our new product, Buffer Analyze. Follower counts matter.

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

Buffer

DECEMBER 15, 2021

Expecting a social media manager to run social strategy and create videos and visual elements and write copy and do customer support and run ads and report on analytics—as you can tell, it’s a lot. Because Twitter is so key for us, I limited responses to 280 characters or less, and I’m glad I did.

Social Media 85

Social Media Work Management Marketing Management Process 85

Ontraport

APRIL 14, 2021

A few sample benefits are that your partnership will: Open the door to a cross-sell: A strategic partnership between a bridal shop and a photography company, for example, opens the opportunity to cross-sell to each other’s customers. Organic traffic: You can monitor your organic traffic over time in Google Analytics.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Convince & Convert

SEPTEMBER 7, 2011

Whether you’re on a first date, meeting new people at a dinner party, or making it rain on Twitter, it’s just not a good idea to go on and on about yourself. The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider. Follow him on Twitter @jthandy.

Curation 166

Curation Research Sample Click Rate 166

Brandpoint

JUNE 3, 2020

We want to inspire older fans to talk about the brand, remember what they loved, and even sample some of our current shows — co-viewing is a huge way we can build a fanbase! Days are packed with meetings to discuss everything from content/account analytics to upcoming department requests.

Social Media 93

Social Media Media Multi-Channel Content 93

SmartBug Media

DECEMBER 21, 2020

The good news is that HubSpot is making it easier day by day, providing examples and website templates to sample coding so your team doesn’t have to start from scratch. Outside of the basic integrations like Gmail, Outlook, Facebook, Twitter, or Google, there are several specific categories.

Hubspot 98

Hubspot CMS Development Work Management Paid Search Agency 98

Content Marketing Institute

FEBRUARY 2, 2018

We try to listen to every signal regarding interesting topics we might cover in our blog: Twitter, Facebook, Quora, emails and, most of all, our customer support , which is usually the source with the better pulse on the situation when it comes to what users are looking for. Click To Tweet. Finalizing. Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

KoMarketing Associates

AUGUST 29, 2013

These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. Google Analytics funnel reports and channel contribution information also play an important part in understanding how content impacts goal performance.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Ontraport

APRIL 14, 2021

A few sample benefits are that your partnership will: Open the door to a cross-sell: A strategic partnership between a bridal shop and a photography company, for example, opens the opportunity to cross-sell to each other’s customers. Organic traffic: You can monitor your organic traffic over time in Google Analytics.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

SmartBug Media

OCTOBER 4, 2019

Over the last 14 years, big data and business analytics have grown to over $187 billion globally , as predicted recently by the IDC. Analytics are the backbone of business operations for organizations of all sizes and industries. Extensive visualization abilities complete with real-time analytics. Looker Data Platform.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Marketing Report 67

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. Here, they have a Facebook-only special offer, redeemable at all store locations in the form of a secret password. It’s the fault of businesspeople.

Social Media 140

Social Media ROI Media Correlation 140

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s 1) TwitterCounter. Google Review Count: 436.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Optinmonster

FEBRUARY 23, 2022

Those are just a tiny sample of how you can use OptinMonster’s technology to tailor your popup campaigns to specific people performing specific actions. Analytics to help you refine your marketing strategy. Smash Balloon adds feeds of your Facebook, Twitter, YouTube, and Instagram profiles to your site.

Planning 75

Planning Best Practices Work Management Marketing Management 75

BOP Design

DECEMBER 10, 2019

If you have marketing analytics, look into the numbers. Here is sample one-month marketing strategy: Draft, optimize, post 1 blog each week. Promote blog posts on LinkedIn, Twitter, and Facebook. Consider these questions: Where do most quality marketing leads come from? What channels have had positive results?

Marketing Agencies 2 68

Marketing Agencies 2 B2B Marketing Work Management Marketing & Strategy 68

Hubspot

JULY 22, 2019

Even social networks like Facebook and Twitter are creating their own versions of video streaming. To reach a specific audience to whom your product will appeal, you need to guess what sort of TV programming could appeal to your ideal demographic -- it's difficult to apply or collect any audience-specific analytics.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” In other words, they are emotionally invested in the product, service or experience about which they are opining.

Sample 100

Sample Advertising Agencies Social Media Opinions 100

Customer Experience Matrix

JUNE 19, 2015

Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). It apparently could have imported more social data if I had connected with my own Facebook, Twitter, or LinkedIn accounts.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Attendify

SEPTEMBER 28, 2019

But for the purposes of this article, let’s clarify that we’re talking about the hard data captured via event technology, or the digital tools event organizers use to increase their productivity, boost their attendee engagement factor and maximize their overall event analytics prowess. Send us your tips!

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. Use Your Analytics To.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Content Standard

FEBRUARY 6, 2016

Thomas is the reason why brands are clamoring to use Snapchat: He’s among that coveted youthful demographic, he has a Facebook account but thinks Facebook is lame, and he spends more time on his phone, often in messaging apps , than he does watching broadcast TV. Instagram and Twitter claim the No. 2 spots, respectively.

Paid Search Agency 40

Paid Search Agency User-Generated Content Facebook Broadcasting 40

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. LinkedIn, Twitter, Facebook, YouTube, and others). —for easy upload and editing.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Litmus

MARCH 5, 2020

Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. There are plenty of other posts and Twitter threads discussing the issue of privacy expectations in email, too. That wraps it up for this week.

Privacy 69

Privacy Email Marketing Marketing Automation Services Stats 69