KoMarketing Associates

OCTOBER 29, 2020

Although marketers have not always been keen to use the data at their fingertips, new research suggests that more of them are looking to take advantage of analytics in the coming months. In general, the majority of marketers (43%) say that their current digital analytics technology has helped improve the customer experience.

Marketing Report 128

Marketing Report Analytics Forrester Statistics 128

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Why do Top Brands Consider Statistics to be an Important Aspect? Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Navigate the Channel

AUGUST 1, 2023

Email campaigns are cost-effective, easy to execute, and can provide valuable insights into consumer behavior. However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. By analyzing these rates, marketers can refine their subject lines and content to improve engagement.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. Let’s get into it!

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

KoMarketing Associates

SEPTEMBER 21, 2021

MotionCue recently published its “Video Marketing Statistics 2021: Navigating Through Change,” and statistics showed that 78% of marketers believe video helped them get new customers in 2020. Marketers and Video Content Effectiveness.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

B2B Marketing Directions

JULY 29, 2023

In a recent article for martech.org , Christopher Penn wrote, "Everything in marketing is measurable, from top to bottom, from brand to customer satisfaction to purchase - you can measure 100% of marketing." He argued that when people say some aspect of marketing can't be measured, they mean that, ".

Marketing AI 52

Marketing AI Multi-Touch Attribution Budget Programs Multi-Channel 52

Optinmonster

JANUARY 24, 2024

Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing? Let’s start with how to measure email marketing success.

Email Marketing 86

Email Marketing Planning Open Rate Click Rate 86

Marketing Insider Group

APRIL 17, 2023

Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank. Read this article from Orbit Media to learn 5 effective emotional writing tactics to consider using in your content creation process. At MIG, we use Google Analytics to analyze both our own and clients’ SEO ROI.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

KoMarketing Associates

AUGUST 31, 2022

As marketers continue to seek different ways to effectively engage their customers, new research indicates that a lack of analytics is hindering their success. This is followed by a lack of understanding around which channels are most effective and when (18.6%), and inactionable data (16.8%). Additionally, 20.9%

Marketing Report 244

Marketing Report Statistics Analytics Acquisitions 244

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

KoMarketing Associates

OCTOBER 6, 2016

Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data. The “2016 State of B2B Marketing Metrics and Analytics” report from Regalix discovered that 84 percent of B2B marketers now consider analytics to be “very important” to their success.

Analytics 227

Analytics B2B Marketing Tools B2B 227

B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. Fifty-four percent of senior marketing respondents said that marketing analytics had not had as much influence in their organization as they expected.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. Get MarTech! In your inbox. Processing.Please wait. Explorations.

Marketing Analytics Tools 109

Marketing Analytics Tools Segmentation Analytics Google 109

Salesforce Marketing Cloud

NOVEMBER 20, 2023

These are real-world applications of today’s customer service analytics. Customer service analytics makes sense of the data from all your customer interactions and turns them into insights you can use to improve your customer service operations. Watch the demo What is customer service analytics? But how do you get started?

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

KoMarketing Associates

MAY 3, 2022

As marketers turn to data and analytics to help them achieve their key objectives, new research indicates that intent data, in particular, is helping them reach their goals. The majority of respondents (71%) are challenged by outdated data, while 64% do not have the time or resources to implement a more effective process.

Intent Data 265

Intent Data Class Intent Planning 265

KoMarketing Associates

FEBRUARY 8, 2022

Ascend2 recently published its “Using Data to Drive Demand” report, and statistics suggested that the majority of marketers (58%) “moderately agree” that demand generation is significantly improved when a data-driven strategy is used. Marketers Now Looking to Improve Data Quality.

Demand Generation 265

Demand Generation Marketing Report Demand Generation 265

KoMarketing Associates

AUGUST 20, 2020

Marketers have a wide array of data and analytics at their fingertips, and new research suggests that they are now leveraging location data, in particular, for several use cases. They are also leveraging this type of data to measure and quantify their return-on-investment (65%) and offer personalized customer experiences (65%).

Marketing Report 201

Marketing Report Validation CRM Statistics 201

Vision Edge Marketing

MARCH 17, 2020

The Corporate Data Literacy study found that “even companies that have data literate employees across every business unit are not likely to be turning data into useable information as effectively as they could.” Explain the impact of Marketing with specific quantifiable measures and metrics. Brush up on statistics.

Enterprise Management 220

Enterprise Management Statistics Gartner Correlation 220

KoMarketing Associates

NOVEMBER 9, 2017

Marketers are investing more in content creation, but research suggests that they do not always use sophisticated methods to measure the impact of their efforts. Was there a difference in how B2B vs. B2C marketers measured content effectiveness? “We It’s sometimes hard to ensure you are measuring the content fairly.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Launch Marketing

SEPTEMBER 7, 2022

Some technologies help you create content, some help distribute content and others help you measure the effectiveness of content. This content planning tool is important for lining up an effective piece of content, both in search results and otherwise. We’ve helped many clients achieve their content marketing goals and beyond.

Planning 104

Planning Paid Search Agency B2B Marketing Effectiveness 104

Martech

JANUARY 13, 2022

Her keynote launched the second day of MarTech and gave all those who listened a sense of what the data world is missing – effective communication. A separate study by Burning Glass Technologies showed that demand for soft skills was greater for analytics-enabled jobs than the average demand across all occupations. They found that 1.6

Effectiveness 122

Effectiveness Tips Storytelling Conference 122

Ledger Bennett

DECEMBER 8, 2020

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know…. Gartner ).

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52

Only B2B

FEBRUARY 1, 2024

Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! Given the tangible benefits- emphasis will be on deeper data sets and metrics directly correlated to pipeline success, rather than superficial awareness statistics. What is intent data and why is it important?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Hubspot

MARCH 18, 2020

The key is to understand what types of posts on which platforms are most effective in resonating with these audience members and customers. Well, it requires social media analytics and reporting. What is social media analytics? Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 100

Social Media Analytics Media Work Management 100

Convert

SEPTEMBER 4, 2020

I am Adriaan van Rossum and I run a privacy friendly analytics business called Simple Analytics. We care about privacy a lot, and at the same time understand the need for analytics for businesses. Most relevant for companies that use analytics are the privacy laws around the use of cookies. Measure your blind spot.

Analytics 83

Analytics Banners Privacy Allocation 83

Circle Studio

OCTOBER 26, 2017

The 39-page report provides a snapshot of the current state of B2B content marketing while providing insight into how the most effective content marketers do things differently. As more companies become more sophisticated and seasoned in their content marketing efforts, this statistic is certainly shifting.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. But knowing that content marketing is effective and measuring it are two very different things. Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

The Marketing Blender

JULY 11, 2022

Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies. B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. What is B2B marketing analytics? What B2B data analytics are important to track?

Analytics 52

Analytics B2B Marketing Paid Search Agency Work Management 52

Adobe Experience Cloud Blog

NOVEMBER 2, 2018

The process is based on measuring and comparing the performance of one version versus another. Preparing to measure. Here is my checklist for moving quickly and effectively through the final UAT and QA process: CHALLENGE. Preparing to Measure. Measuring ROI. Going Live.

Marketing Websites 134

Marketing Websites Ad Building Business Work Management 134

ClickZ

FEBRUARY 7, 2024

However, the effectiveness of email marketing can be compromised by the presence of email bots. With questionable statistics, marketers struggle to accurately measure campaign performance and optimize strategies, hampering efforts to nurture leads and drive revenue. The feature provides two options for identifying bot activity.

Marketo 52

Marketo Campaigns Marketing & Strategy Click Rate 52

Convert

MARCH 28, 2022

Is your A/B test taking too long to hit 95% statistical significance? But that doesn’t mean you have to become a statistical genius, you just need to understand how these concepts apply to your focus: randomized controlled experiments for digital assets. Let’s start by defining statistical significance. Do I even need to hit 95?

Statistics 52

Statistics A/B testing Sample Stats 52

Vision Edge Marketing

MAY 24, 2022

data mined and analyzed from internal systems such as ERP, CRM, and other analytical tools to surface insights. They are the principal ingredients for analytics to support what is known as statistical predictions. frequent conversation with customer. competitive, and other ecosystem, intelligence.

Contingency Planning 238

Contingency Planning Paid Search Agency Business Terms and Conditions 238

KoMarketing Associates

MARCH 23, 2016

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

KoMarketing Associates

JANUARY 19, 2022

Tealium recently published its “2022 State of the CDP” report, and statistics suggested that about 70% of marketers who have invested in a CDP saw positive ROI within six months. Measuring the Effectiveness of Marketing Technology. Furthermore, 96% claimed that they saw a full return on their investment within 12 months.

Marketing Report 243

Marketing Report Marketing Budget Privacy Class 243