article thumbnail

Report: More Marketers Seeking to Leverage Predictive Analytics and AI

KoMarketing Associates

Although more marketers are discovering the advantages of leveraging artificial intelligence (AI) and predictive analytics, new research indicates that they are still facing several obstacles when trying to use this data and technology. Approximately 50% are utilizing it to forecast customer trends.

article thumbnail

44% of Marketers Only ‘Moderately’ Confident in Their Data and Analytics

KoMarketing Associates

Although data and analytics systems have proven to be beneficial to marketers, new research indicates that many still lack confidence in them. Marketers Still Lacking High-Quality Data and Analytics. Furthermore, just 48% had technology in place that was dedicated to analytics.

Analytics 253
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Report: Marketers Still See Room for Improvement with Data and Analytics

KoMarketing Associates

Even though data and analytics are continuing to grow in importance to marketers, new research suggests that many still see room for improvement in this area. In general, only 45% of marketers stated that they currently have established data preparation processes, and just 48% have technology dedicated to analytics.

article thumbnail

10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

One effective way to build unique experiences for your customers is by using predictive analytics. The predictive analytics industry is growing at a rate of 23.2% Predictive analytics can help you connect with customers on a deeper level so you can stand out from the crowd and get ahead of the competition.

article thumbnail

36% of Marketers Still Find It ‘Extremely Difficult’ to Access Data and Analytics

KoMarketing Associates

As data and analytics continue to grow in importance, new research suggests that marketers still struggle with everything from accessing this critical information to maintaining its accuracy. Overall, just 45% of respondents claimed that they have established data preparation processes, and only 48% have technology dedicated to analytics.

Analytics 232
article thumbnail

15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics.

article thumbnail

Ultimate List of Blogging Statistics and Facts (Updated for 2023)

Optinmonster

That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future. General Blogging Statistics 70 million new posts are published on WordPress each month.