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5 AdWords Hacks to Ramp Up Your Display Ads

Modern B2B Marketing

In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display. hese are the five AdWords Display hacks you won’t find outlined in user manuals : 1. Tools. Tickets.

Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Modern B2B Marketing

We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. Let’s be honest—a notable percentage of today’s advertising budget goes towards Google AdWords—either for pay-per-click, display, or remarketing ads. In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords.

Beyond Views and Downloads: Use More Advanced Content Analytics

Modern B2B Marketing

This lack of analytics goes hand-in-hand with a recent statistic from the Content Marketing Institute, which found that only 38% of B2B companies felt their content marketing efforts were effective. Sample dashboard from Marketo Web Personalization displaying content engagements and leads generated. Removing the Hassle from Content Marketing Analytics. Direct Leads.

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The Best Content Analytics Tools: A Beginner's Guide

Docalytics

To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia. VidYard.

Predictive Analytics: The Next Piece of the Social Puzzle

Modern B2B Marketing

Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. Marketing’s Move to Predictive Social Analytics. As I mentioned earlier, predictive analytics can help companies identify social media users with purchase intent. Interested?

Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales

Customer Experience Matrix

Identity aggregators can link email, social media, and other addresses for the same individual. Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. sentiment analysis social marketing automation marketing automation predictive modeling prospect database mintigo semantic analytics data enhancement interestbase web data analysis

Top Internet Marketing Strategy Links for the Week of November 4, 2013

Sazbean

Best Of News & Notes

3 Technology Trends Powering Account-Based Marketing

Modern B2B Marketing

Big data analytics can help marketers achieve this goal. While data insights improve decision-making for targeting and messaging on everything from display advertising to email, marketing automation enables these actions to happen seamlessly as customer data enters and flows through your system. Visibility of Digital Footprints . Automated Workflows and Campaign Execution .

The ROI of Paid Social Media Ads

Modern B2B Marketing

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Check out the Marketo Revenue Rockstar decal campaign. Source: Marketo Revenue Cycle Analytics.

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CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Modern B2B Marketing

Google’s Display Benchmark Tool reveals that  99.4% of online ads are ignored these days; in other words, marketing can seem like a big distraction to your buyers. Over the last 12-18 months, Autodesk has completely revamped their hiring strategy and now looks for people who meet their C-A-A profile (Content, Analytics, and Automation). One of the key topics of discussion?

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MarTech Momentum Continues into 2015

Modern B2B Marketing

Want a more public and visual display of the incredible resources and energy going into this marketplace? It’s been fun to see Marketo LaunchPoint partners prominently represented among the outdoor displays. The list of MarTech billboards along the Silicon Valley’s highway 101 goes on and on to include events/webinars (On24), big data/analytics (Birst) and many more.

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Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters

Modern B2B Marketing

Let’s explore the options: Remove each social share button’s individual count: By removing each social media’s share count and only revealing the total number of shares, you can hide Twitter’s 0 share count while still displaying how many times your content has been shared elsewhere. pulled the example below from my own Twitter Analytics dashboard. But how? Update your web design.

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PPC Optimization: Conversion is Only Half the Battle

Modern B2B Marketing

An example: Marketo’s lead management campaigns are not too different from its clients. Marketo’s campaign goals are to identify prospects that are likely to turn into customers. In one campaign, we targeted Google’s Search and Display networks over the course of a month. Display. Dirt cheap conversions and high volume, what more could Marketo ask for? Display.

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The New Digital Climate: AdTech and MarTech Join Forces

Modern B2B Marketing

Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). Check back with the Marketo blog this Friday, June 5th where I’ll dive deeper into the concept of reactivation.

The 15 Best Content Marketing Videos Of 2015

B2B Marketing Insider

In this video presented by marketing automation company Marketo , you can learn not only about the content you should create for your emails, but how best to design them, nurture your subscribers, and ensure that they are compliant. For example, they found that 90 percent of marketers’ budgets go to six percent of traffic, which is PPC and display ads. Content Marketing for Startups”.

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Measure the ROI of Digital Advertising Beyond Revenue Impact

Modern B2B Marketing

To determine this, look at your website analytics to find the number of hits that come in from your native advertising directly, and then use Google Trends to see if the number of people searching for your brand name is increasing. You probably see this type of advertising many times a day online—they’re often displayed as banner or sidebar ads that change whenever you refresh your page.  .

3 Steps to Mobile App Personalization

Modern B2B Marketing

With the right mobile engagement solution and analytics in place, you can glean a lot of valuable information about your users. Armed with this knowledge, you can provide personalized messaging that deep links to different places within the app, serving your users with content that is the most relevant and interesting for them, which can result in greater user loyalty and retention.

Rise of the Marketing Platform

Modern B2B Marketing

This was true even for digital channels such as display ads and PPC – even the website was one-size fits all.  This can include video advertising, content marketing, event management, social media marketing, and display ads, to name just a few. That’s why at Marketo, we think that a marketing platform should come from a company 100% focused on marketing. Ready for it? Why Now?

Higher Education and Beyond: A Changing World for Marketers

Modern B2B Marketing

Colleges and universities are now investing in responsive design, analytics tools, social media, and marketing automation. After enrollment, if she starts displaying interest in going abroad, she should be sent communications on exchange programs, overseas internships etc. Author: Vyoma Kapur Class is now in session! And that’s true for all marketers. What does this mean?

How Personalized Retargeting Can Optimize Your B2B Ads

Modern B2B Marketing

Since it targets those who have already expressed interest (with a website visit), it allows you to narrow your reach — especially compared to broad display advertising. Here’s a look at a company-based retargeting dashboard from Google Analytics: 2) Get Industry-Specific . Where is it working — and more importantly, where isn’t  it working?

4 Ways a Longer Consumer Buying Cycle Can Work FOR You

Modern B2B Marketing

Real-time personalization allows you to display the most relevant web content to each visitor to your site. For example, a university system might display information about different education programs, depending on the materials a potential student has shown an interest in. That’s why marketers need access to the analytics that matter. Intrigued? Marketing Automation

It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns

Modern B2B Marketing

Taking a page from the marketing playbook, instead of overwhelming his readers with more information, he created a clear message and call-to-action (join the team), with a more organized display for additional information. In contrast, Donald Trump has only 3 (Facebook Custom Audience, Google Analytics and Google Dynamic Remarketing). voters. When Digital Marketing Meets Politics.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity

How can you quickly find out how far a link has spread on Twitter? slick service that enables you to easily add a QR code to your business card which links to your LinkedIn profile and contact information. And when you log in to PingTags, you can view analytics like how many people scanned your card and which links they clicked. How many people saw that link you tweeted?

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How to Create an Amazing Content Resource Center

Modern B2B Marketing

Once you’ve become a frequent publisher of content, you still need people to find it and read it (and ideally share and link to it). When content is easy to find and interconnected, people are more likely to share your links and recommend your content to their colleagues and clients. The blog approach can be useful because it displays the resources in a familiar chronological way. 

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Links on the vendor names go directly to the vendor Web page or press release that described their social media capabilities. In cases where the data came from different sources, I've put the link on the items themselves.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

SharpSpring also started as a narrow application – in this case, Web visitor identification and analytics – and evolved into a full marketing automation platform selling through agencies. Workflow supports multiple steps linked to conditions defined by email, Web, and social behaviors, lead scores, and various attributes. Although this approach is popular, there are others.

The Google + Impact

Modern B2B Marketing

Last June, Google introduced the rel=author tag, which displays an individual’s Google+ profile information within the author’s correlating search result. Not only does the tag display the author’s picture, but it also shows the number of people that have that author in their circles—thus improving credibility if the author is a member of many circles. Improving CTR. Wrong.

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47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack

SnapApp

Also great for adding some flare to certain statistic displays without having to go full infographic. Curata features powerful analytics that measures performance and sales pipeline impact. It might mean a resource library, or it might mean a hub to pull in analytics, or it might mean your master planning platform where your whole marketing team collaborates. Marketo.

8 Ways to Improve Your Online Content Marketing

Synecore

This information can range from content topics and resource links to publishing dates and writer assignments. You can identify this content by listening to audience feedback via social media, reviewing your social analytics, and referring to the various content performance metrics (landing page conversions, email open and content offer download rates, etc.) To learn more about how you can amplify your online content marketing reach with search ads, check out this blog, Paid Advertising 101, Understanding Search and Display Advertising. Good question. Ok, enough chatter.

Marketing Technology Basics: JavaScript Visitor Tracking

Docalytics

Have you ever wondered how marketing technology tools like Google Analytics, Marketo, and Hubspot can track visitors as they move through your site? For example, consider this code snippet provided by Google Analytics: (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){. (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Read Time: 4 Minutes. q=i[r].q||[]).push(arguments)},i[r].l=1*new

Hinge’s Fab Five: August 2013

Hinge Marketing

By Rachel Kavanagh, Marketo. As you share links in various social networks, the snippets displaying in your followers’ feeds will appear differently depending on how you tag your content. Find out why marketing teams thrive when they free themselves from traditional roles and embrace a blend of analytical and creative skill sets Enjoy! Infographic].

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20+ Cool Social Media and Web Tools

Webbiquity

Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? powerful real-time social search engine that not only displays results for a specified term or phrase, but lets you filter results by source (e.g., real-time search engine that displays results from blog posts, articles, blog comments, microblogging sites (e.g., Cool Web Tools.

Shredded Wheat or Cap’n Crunch: Making Tough Decisions In Allocating Online Ad Spend

Modern B2B Marketing

Just take a look at the latest LUMAscapes for Social , Search , or Display. Creating An Analytical Allocation Model. Now you can truly understand how much to allocate to a program that achieves 50% ROI versus another that achieves 30%, which only helps define your overall marketing analytics. So Many Choices, So Little Time. Or Ask Jeeves?). Who does that? How awesome is that?

How to Measure the ROI of Your Marketing Programs

Modern B2B Marketing

What happens if we double investment in display advertising?   It’s also possible to measure combinations of touches rather than just single touches.  For more on testing statistics, see Marketo’s The Ultimate Guide to Test Statistics. More sophisticated and analytical – reveals the true impact of a marketing program. Display advertising gets credit for 2×5=$10M.

Formulas for B2B Marketing

Modern B2B Marketing

Website + SEO + Content Marketing + Analytic Analysis = Even Better. Analytic analysis added to the calculation can not only improve lead generation, it helps with lead scoring. Website analytics track where users entered the site, what pages they visited, what products or services they spent the most time looking at and when they left the site, with or without making a purchase.

B2B Email Marketing 101: 7 Best Practices

Modern B2B Marketing

The name that displays in the ‘from’ field determines if a recipient will delete the email. Analytics. To measure the success of an email marketing campaign, utilize reliable statistics and B2B marketing analytics. To learn more about B2B email marketing, subscribe to the Modern B2B Marketing Blog , follow Marketo on Twitter , or become a fan on Facebook.

Game Theory for Marketing Automation

Modern B2B Marketing

Leaderboards can be great helps for displaying status for marketing gamification. Leaderboards provide a recognition mechanism, while simultaneously ranking prospective leads.  An automated marketing analytics platform can be configured to support reward systems. Game Theory for Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

Kitchener, ON – October 20, 2015 –  Vidyard, the video marketing and analytics leader, today announced the winners of the 2015 Video Marketing Awards (VMAs), recognizing modern marketing and sales teams that are using video content strategically to generate more revenue. Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce. Lattice Engines then amplifies the videos’ reach on social with GaggleAMP and Hootsuite through email via Marketo.

Marketing Features in Salesforce Summer 09

Modern B2B Marketing

  Release notes and details of the release can be found at [link]. Chart Analytics 2.0: There have been lots of enhancements to the chart analytics in Salesforce. Better decimal-place precision for numeric and currency values displayed on charts.   Marketers with less resources or less time can now take advantage of features like campaign specific fields inside Salesforce , while utilizing marketing automation tools like Marketo  to create landing pages , sales alerts/tasks, and robust nurturing campaigns in minutes. 

11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)

Modern B2B Marketing

The difference is that these tools can now become more robust, since on an iPad it will be easier to switch between multiple Twitter accounts and even display multiple keyword searches at once (due to the larger viewing screen).  Marketing automation companies may extend into this area as well.  At Marketo, we have some creative ideas for how to make marketing automation  useful for our customers via Smartphones and iPads, but I don’t want to give away our secrets too soon. . Analytics tools:   Right now I can view my website stats on my iPhone. 

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