Analytics Budget Management Display Marketo 
Leadspace
JANUARY 4, 2017
The CMO must figure out how to reach their customers via the influencers in an analytical, automated, data-driven way. Category #4: Analytics rationalization, emergence of Attribution. Web analytics from Adobe or IBM or Web Methods. Mobile Analytics from Mix Panel or Localytics. PR Analytics from Cision or Trendkite.
chiefmartech
JUNE 20, 2016
You might protest that’s for sales , not marketing, but aren’t these two functions increasingly entwined in a digital world? LinkedIn has become a powerful distribution channel for content marketing — and a source of thought leadership on this subject too. Are the above points too indirect?
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LeanData
MARCH 28, 2016
To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. You don’t want to have your sales team spending a huge percentage of time on the wrong companies.
LeanData
MARCH 28, 2016
To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. You don’t want to have your sales team spending a huge percentage of time on the wrong companies.
LeanData
MARCH 28, 2016
To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. You don’t want to have your sales team spending a huge percentage of time on the wrong companies.
LeanData
MARCH 28, 2016
To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. You don’t want to have your sales team spending a huge percentage of time on the wrong companies.
Adobe Experience Cloud Blog
FEBRUARY 4, 2016
This lack of analytics goes hand-in-hand with a recent statistic from the Content Marketing Institute, which found that only 38% of B2B companies felt their content marketing efforts were effective. Sample dashboard from Marketo Web Personalization displaying content engagements and leads generated.
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