Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Our comprehensive solution includes great email capabilities, but goes much deeper to include enterprise-class marketing automation, social marketing, marketing financial management, and revenue cycle analytics. This is and will continue to be our sole mission at Marketo.  Where marketing is going. MORE >>

Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. But I think they, along with the Omniture/Adobe deal itself, hint at something more profound: the end of Web analytics as we know it. But many marketers are just getting their arms around traditional Web analytics. demand generation vendors: Eloqua , Silverpop , Marketo , etc.) Second, content will be self-optimizing. MORE >>

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. The program started with the Marketo University, with a beginner and an advanced track. They covered the main parts of the Marketo application: Lead Database, Design Studio, Marketing Activities and Analytics. Global Marketo Roll-Out. How Marketo Uses Marketo. MORE >>

In an earlier post, I discussed the methodology behind revenue cycle analytics. Here at Marketo, we have a revenue stage modeler that is formally defined, starting with awareness and moving through marketing and sales to closed business and beyond. Stay tuned for a look into Marketo’s own revenue model. Until then, check out Marketo’s SlideShare for our Revenue Cycle Analytics presentation. Stage by Stage: Revenue Cycle Analytics Best Practices was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Leave no lead behind. MORE >>

Marketo yesterday released Winning the Marketing Measurement Marathon , a white paper that I wrote for them. This was timed to coincide release of their new Revenue Cycle Explorer , which adds advanced reporting to their Revenue Cycle Analytics line. See my August 3 post for more details on Revenue Cycle Analytics.) I'll also be speaking with Marketo in an October 7 Webinar hosted by American Marketing Association. Tags: marketing measurement demand generation marketing automation marketo Please join us. MORE >>