SmartBrief - Marketing

MARCH 10, 2024

The first requirement for effective segmentation strategies is having sufficient data on each subscriber: demographics, past purchases or indicated interest in purchase by category and buyer timeline. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

Newsletter 118

Newsletter Practices Analytics Optimization 118

Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. Phygital marketing examples show that the concept can be anything from an all-encompassing business strategy to a few tweaks to improve the experience. 5 Examples of Phygital Marketing .

Examples 355

Examples Planning Work Management B2B Thought Leadership 355

Marketing Insider Group

MAY 14, 2024

For example, you might set attendance, fundraising, and engagement goals for your next event. For example, objectives might be to raise awareness or support a specific community. Create two to six personas (depending on your event’s scope) using details like the following: Demographic: Age, gender, income, location, etc.

Planning 246

Planning Event Marketing Marketing Plans Work Management 246

Martech

AUGUST 29, 2023

Most significantly, we are pivoting from a world of demographic segments to one of dynamic testing — or modeling, as the savvy data community would have it. In the new analytics landscape, creative execution emerges as the critical optimization lever. This frees up analysts’ time to focus on planning future tests.

Marketing Attribution 96

Marketing Attribution Creativity Analytics Paid Search Agency 96

SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. Given below are some of the best examples of integrated marketing campaigns that you can learn from. What more could a marketing enthusiast ask for?

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. Three examples are: Data-driven attribution.

Marketing Attribution 119

Marketing Attribution Marketing Analytics Tools Analytics Features 119

Inbox Insight

MARCH 13, 2024

5 common pitfalls associated with traditional techniques include: Overreliance on demographic information: Traditional lead prioritization methods often focus heavily on demographics. In addition, data analysis tools have enabled sales teams to efficiently manage and analyze data throughout the lead prioritization process.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

TrustRadius Marketing

JUNE 20, 2022

Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Best Free Social Media Analytics Tools in 2022. Talkwalker specializes in social listening analytics.

Social Media 116

Social Media Analytics Work Management Media 116

SalesGrape

SEPTEMBER 14, 2023

By leveraging data analytics techniques, businesses can refine their targeting strategies, identify trends, and ultimately generate more qualified leads. Trend Identification: Data analytics allows businesses to identify emerging trends within their target market.

Telemarketing 70

Telemarketing Lead Ranking Lead Generation Lead Scoring 70

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. Content interest.

Marketing Analytics Tools 106

Marketing Analytics Tools Segmentation Analytics Google 106

Scoop.it

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Curation 86

Curation Social Media Analytics Personalization 86

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening.

Analysis 91

Analysis Marketing AI Examples SWOT 91

Act-On

APRIL 29, 2024

While you don’t need lead enrichment tools to implement lead scoring, they can make it easier to gather and populate your records with clean, verified data about your prospects’ demographics and firmographics. And, thanks to Suzy, we’ve shared a lot of lead scoring best practices, examples, and inside tips along the way.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Martech

APRIL 19, 2024

Leverage customized audience segmentation Customized audience segmentation is the process of dividing a market into distinct groups based on specific demographic criteria. For example, a coffee chain might cater to two distinct segments: young professionals and retirees. Economic conditions are crucial.

Advertisements 114

Advertisements Advertising Allocation Planning 114

Varicent

DECEMBER 7, 2021

It can also highlight how they might be able to boost sales revenues by reducing the length of the average sales cycle by changing a product specification, for example, in a way that makes it easier to buy. A better understanding of purchasing trends and behaviors helps companies consistently provide better sales forecasts.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Include sponsorship levels, benefits, and demographics of our audience.”

Examples 77

Examples ROI Planning Work Management 77

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Hubspot

DECEMBER 7, 2017

Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? LinkedIn's Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. Getting Started With LinkedIn's Website Demographics.

Demographics 78

Demographics Linkedin Marketing Websites Domain 78

Rev

AUGUST 2, 2023

Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! Most companies develop their ICP using a combination of firmographic, demographic, and technographic data.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

RDIGS

JUNE 15, 2023

Data analytics can improve your business! It is becoming more and more obvious that data analytics will play a bigger role in corporate strategy and in keeping the company stable as it should. Businesses also utilize data analytics to help them make decisions. Diagnostic Analytics: This focuses more on why something happened.

Analytics 52

Analytics Business Lead Ranking Customer Satisfaction 52

Parse.ly

JULY 25, 2023

It’s increasingly becoming a science , aided by predictive analytics and data. Yet, with advanced predictive analytics, this challenge can be considerably eased. Why real-time analytics matter for viral content Google Analytics is infamous for its poor portrayal of live performance data.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

Martech Advisor

APRIL 6, 2020

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. Predictive analytics is one of the modern trends used by email marketers today. Understanding the Basics of Predictive Analytics.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

PureB2B

MAY 13, 2022

The terms business intelligence and data analytics are often used interchangeably. A clear distinction can be made between BI and data analytics. Data analytics, on the other hand, refers to the process of analyzing raw data and transforming it into a format from which conclusions can be drawn. Scope of Work.

Analytics 62

Analytics Work Management Marketing Management Allocation 62

Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Analytics tools for your website or app are your best bet for such data.

CMS Development 101

CMS Development Examples Work Management Touchpoints 101

Martech

MAY 21, 2024

Hyper-precision marketing narrows the scope further by layering behavioral, contextual and inventory-based data onto a demographic segment. Third-party data providers allow advertisers to target high-value audience clusters for demographic and behavioral attributes such as age, income, interests and location.

Paid Search Agency 73

Paid Search Agency Ads Campaigns Ad Building 73

ClearVoice

MAY 7, 2024

It goes beyond basic segmentation’s broad categories, focusing instead on detailed criteria like behavior, demographics, engagement levels, purchase history, and individual preferences. For example, if you own a clothing store, you can use this method to hone your ads toward trendy young adults. Customized content delivery.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Psychographics Work Management 52

Marketing Insider Group

MARCH 11, 2024

For example, how it appears on a smaller screen and the size of type are critical. Dive into your analytics, looking at unique visitors, traffic sources, page views, bounce rates, and exit pages. Make adjustments according to your analytics too. Your search visibility and positive user experience are at stake.

Top of Funnel 263

Top of Funnel Sales Qualified Leads Leads Lead 263

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. PLG analytics is now seen as the part of the core B2B GTM analytics frameworks. PLG takes marketing analytics to a whole new level.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. Get to know your audience. LearnOnTikTok.

Campaigns 140

Campaigns Examples Design Planning 140

seo.co

MARCH 9, 2021

If that’s true, then the YouTube analytics data can give you more power than you’ve ever dreamed was possible. What is YouTube Analytics? YouTube analytics is where you can find all of the important metrics about your channel. Demographics. Making YouTube Analytics Work for Your Business. Metrics matter.

Youtube 59

Youtube Analytics Click Rate Demographics 59

SalesIntel

MAY 13, 2024

Customer data is information collected from individuals interacting with a company’s products, services, or platforms, including demographics, purchase history, preferences, behavior patterns, and feedback. Importance: Targeted Marketing: Demographic data helps you understand the specific demographics you are catering to.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Fortunately, YouTube makes this easy by providing a detailed (and free) analytics service. YouTube Analytics gives you all the data you need to track your audience's behavior, uncover trends and discover what resonates, and build a thriving audience.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

B2B Marketing Analytics

AUGUST 31, 2021

Marketing Analytics and Lead Nurturing is a strategic combination across all revenue marketing organizations. A well-thought-out lead nurture strategy backed by data-driven insights through marketing analytics frameworks is a game-changer. While others see nurturing as a series of emails, we see nurturing differently. This is where.

Lead Nurturing 52

Lead Nurturing Lead Ranking Analytics Top of Funnel 52

Hubspot

MARCH 3, 2020

And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. Below is a screenshot of an analytics report HubSpot provides.

Social Media 101

Social Media Budget Programs Analytics Work Management 101

LeadsRX

NOVEMBER 9, 2021

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. Portland, Ore., For more details on LeadsRx Attribution click here. About LeadsRx.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Sprout Social

AUGUST 19, 2021

3 social commerce examples you can learn from. Savvy sellers can use this information to confirm the existing voice of customer research against real examples. A social media analytics tool can help you keep up on information as your audience grows. Monitor your social analytics to manage performance.

Stats 130

Stats Examples Tips Top of Funnel 130