Hubspot

MARCH 3, 2020

And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. Below is a screenshot of an analytics report HubSpot provides.

Social Media 101

Social Media Budget Programs Analytics Work Management 101

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. Your campaigns should be tracked every step of the way — not only for your benefit, but your audiences'. Google Analytics. This will help you analyze trends your customers display as time passes.

Analytics 101

Analytics Work Management Planning Tools 101

Sprout Social

MARCH 25, 2024

Hashtags are also excellent targeting and analytics tools. Target your niche demographics and audiences Your videos might go viral, but not everyone on Instagram is a potential customer. Sprout Social’s Hashtag Tracking tools can help you pinpoint exactly which hashtags work best for your Instagram strategy.

Branding 91

Branding Brand Identity Eye-Tracking Viral Marketing 91

SocialPilot

JULY 2, 2024

For example, changes in social media algorithms, negative publicity due to a controversial post, or increased competition in your niche. Utilize Social Media Analytics The analytics section of every social media platform should be your first destination for data. Plus, you can export snazzy PDF reports to wow clients.

SWOT 109

SWOT Social Media Analysis Template 109

Contently

SEPTEMBER 11, 2024

Example: Burger King Revives Its Iconic Logo A few years have passed since Burger King revealed the retro redesign of its instantly recognizable logo, but in retrospect, the celebrated revival was on the leading edge of nostalgic visual marketing trends.

Marketing AI 78

Marketing AI Design Trends Marketing Strategy 78

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Where Can You Track It? Don’t worry. Let’s roll!

Facebook 98

Facebook Cost Per Thousand Cost Per Click Ad Frequency 98

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Let’s find out!

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one.

Social Media 102

Social Media Advertising Advertisements Tools 102

Integrated B2B

MAY 22, 2020

In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled. This blog post is the first of three and delves deep into LinkedIn analytics. Measuring success.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Integrated B2B

MAY 22, 2020

In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled. This blog post is the first of three and delves deep into LinkedIn analytics. Measuring success.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Sprout Social

SEPTEMBER 19, 2024

Tracking appropriate KPIs will spotlight where and how your influencer campaigns reach your customers. As you and your influencer partners travel the campaign journey together, your KPIs serve as touchpoints to let you know you’re on the right track. That way, you can make adjustments if the campaign starts veering off track.

Cost Per Thousand 70

Cost Per Thousand Advertising Agencies Campaigns CPM 70

Sprout Social

JANUARY 31, 2024

YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. For example, increasing YouTube engagement starts by identifying trends such as the following: Which videos are retaining the most viewers? ” You can find impressions in the “Reach” tab in YouTube analytics.

Youtube 101

Youtube Work Management Social Networks Eye-Tracking 101

Digilant

APRIL 16, 2024

The rise of DOOH—and its continued rapid growth—is closely tied to advances in digital technology and data analytics. The flexibility and dynamic nature of DOOH allow for real-time content updates, audience targeting, and engagement tracking—aspects that have historically been nearly impossible with traditional static billboards.

Advertising Agencies 52

Advertising Agencies Advertising Advertisements Paid Search Agency 52

Digilant

APRIL 16, 2024

The rise of DOOH—and its continued rapid growth—is closely tied to advances in digital technology and data analytics. The flexibility and dynamic nature of DOOH allow for real-time content updates, audience targeting, and engagement tracking—aspects that have historically been nearly impossible with traditional static billboards.

Advertising Agencies 52

Advertising Agencies Advertising Advertisements Paid Search Agency 52

Digilant

APRIL 16, 2024

The rise of DOOH—and its continued rapid growth—is closely tied to advances in digital technology and data analytics. The flexibility and dynamic nature of DOOH allow for real-time content updates, audience targeting, and engagement tracking—aspects that have historically been nearly impossible with traditional static billboards.

Advertising Agencies 52

Advertising Agencies Advertising Advertisements Paid Search Agency 52

Hubspot

JANUARY 14, 2020

I wasn't going to rest until I found it, and it took months upon months of searching high and low, almost every week, until finally, my eyes settled on the slender, enticing beauty in front of me, right there in my local grocery store. Use these examples as inspiration when shaping your campaign. Get focused on demographics.

Advertising 84

Advertising Advertisements Examples Paid Search Agency 84

Navigate the Channel

JANUARY 19, 2024

Understanding the demographics and strengths of each platform is crucial in targeting your efforts effectively. For example, instead of merely posting a link to your blog, include a compelling excerpt or a thought-provoking question that piques interest. Social media can drive considerable traffic to your blog.

Social Media 65

Social Media Media Blogger Demographics 65

Navigate the Channel

DECEMBER 14, 2023

This global reach is unparalleled through any other medium, enabling companies to connect with potential customers from different demographics, cultures, and locations. Additionally, engaging content can help shape the perception of the brand, making it more relatable and trustworthy in the eyes of the audience.

Social Media 65

Social Media Allocation Social Marketing Media 65

SocialPilot

DECEMBER 6, 2023

This can serve as a ready-reckoner so you can tick off every task and remain on track to execute your marketing initiatives. For example, “ Increase your Instagram followers by 25% in the next six months.” In the above example, success can be measured by the increase in followers on the Instagram account.

Paid Content 84

Paid Content Social Media Social Marketing Marketing & Strategy 84

Engagio

MARCH 29, 2021

The article showcases some eye-opening statistics regarding personalization, including that “lack of content relevancy generates 83 percent lower response rates in the average marketing campaign.” First: Segment your accounts by demographics, intent, journey stage, and more. The case for personalization.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Sprout Social

MAY 15, 2024

That clever LinkedIn or eye-catching Instagram post? Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights. Influencer management and employee advocacy, for example, are among the most tedious. Tracking competitor performance for benchmarking and identifying opportunities.

Social Media 121

Social Media Automation Marketing Attribution Personalization 121

Zoominfo

SEPTEMBER 22, 2022

A marketing technology stack is the set of tools marketers use to execute their everyday tasks, from analytics platforms to task management systems. At a minimum, it should include firmographics, demographics, technographics, and behavioral data. This may include analytics, heat maps, keyword research, and content optimization tools.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Martech

AUGUST 11, 2021

These opinions are a valuable resource to protect your brand health, detect emerging trends, and keep a watchful eye on competitors’ performance with consumers. Tracking these measurements over time shows how your brand performs online and is a critical element for early crisis detection. Advanced social media monitoring capabilities.

Social Media 132

Social Media Marketing AI Media Branding 132

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. The danger of email analytics. For example: Duration of engagement. add to cart).

Webinar Metrics 116

Webinar Metrics Deliverability CAN-SPAM Co-Registration 116

Contently

MARCH 25, 2024

Example: Burger King Revives Its Iconic Logo A few years have passed since Burger King revealed the retro redesign of its instantly recognizable logo, but in retrospect, the celebrated revival was on the leading edge of nostalgic visual marketing trends.

Marketing AI 78

Marketing AI Trends Marketing Strategy Marketing & Strategy 78

Optinmonster

JULY 18, 2024

Importance of Video Marketing How to Plan Your Video Marketing Strategy (9 Vital Steps) 5 Video Marketing Examples What is Video Marketing? TikTok : Excellent for creative, short-form videos that target younger demographics. What Is Video Marketing? You need to reach people who will be interested in your products, services, or content.

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

KoMarketing Associates

JANUARY 8, 2019

Data not only gives us information on usage, behavior, and trends that we need to shape content initially, it also helps us track conversions to learn if we are moving the needle with the content we are creating. So, for example, you can see who has liked posts or clicked on links from your Facebook posts through Facebook Insights.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

ClearVoice

MAY 12, 2024

By examining your customer’s demographic, socioeconomic, and behavioral data, your marketing team can tailor content to speak to a customer’s specific needs and desires. Likewise, you can track a user’s interaction history with your website to offer recommendations. Start by collecting data on your current and prospective customers.

Personalization 52

Personalization Webinar Metrics Top of Funnel Marketing & Strategy 52

Learn from the Pros

MARCH 11, 2024

For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. The Demise of Third-Party Cookies Third-party cookies are created by domains other than the one you’re visiting and are commonly used to track users across devices and websites.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Sprout Social

APRIL 5, 2022

So what are the video metrics you need to track on Facebook? What are good video metrics to track on Facebook? For example, a view count of 1,000 may be low for a brand with 10,000 followers. Engagement is an important metric to track for all types of Facebook videos, including in-feed videos, Stories and Live.

Advertising Benchmark 132

Advertising Benchmark Facebook Video Marketing Cost Per Click 132

Digilant

NOVEMBER 8, 2023

Premium content is now in the eye of the beholder: the consumer. Take a recent example from Netflix; the USA Network show Suits first premiered in 2011 but has recently skyrocketed in popularity, earning the top spot in TV streaming for 15 weeks straight as of November 2, 2023.

Advertising 59

Advertising Advertisements Ad Frequency Classified Ads 59

Sprout Social

JULY 11, 2022

LEGO’s bright and eye-catching banner includes information about a weekly series on their channel. Under the Content tab in YouTube Analytics, “impressions and how they led to watch time” will show you how often your thumbnails were shown to viewers, how often that led to a view and how long a viewer kept watching. Banner image.

Youtube 96

Youtube Banners Ideal Customer Profiles Keywords 96

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Work Management 116

Work Management Marketing AI Branding Brand Identity 116

ClearVoice

JANUARY 8, 2024

That’s where key performance indicators (KPIs) and analytics tools come in. Identify KPIs Marketing KPIs , in a nutshell, are metrics organizations put in place to track progress toward specific goals. Some examples: Google Analytics: Tracks website traffic and user behavior.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Sprout Social

JANUARY 3, 2022

The information recorded for each buyer persona will vary depending on the brand but often include things like the channels they frequent, their motivations, their pain points, as well as demographic information like age, gender and location. A good buyer persona delivers more than mere demographic information.

Buyer Personas 141

Buyer Personas Social Media Media Ideal Customer Profiles 141

Go Beyond SEO

MARCH 13, 2024

To illustrate the importance of engaging your audience and boosting visibility, consider the following example: “Our manufacturing company, Innovate Manufacturing Solutions, saw a significant increase in brand visibility and user engagement after implementing a social media strategy.

Social Media 78

Social Media Media Branding Brand Identity 78

Heinz Marketing

FEBRUARY 20, 2023

One of the trends from Invoca’s post “9 Healthcare Marketing Trends for 2023 – And How to Capitalize on Them with Call Tracking” says Healthcare digital ad spending will continue to increase in 2023. One caveat, this post has nothing to do with call tracking. Let me tell you!

Paid Search Agency 79

Paid Search Agency Spending Ads Companies 79