Crimson Marketing

SEPTEMBER 9, 2015

That presents a real challenge to those trying to use available information to understand what customers are saying about a brand’s products and services. Cary explains how companies can manage churn rate with programs based on an array of customer data. According to Gartner, 80% of the world’s data is unstructured.

Churn Rate 100

Churn Rate Marketing Management Marketing & Strategy Gartner 100

Crimson Marketing

JUNE 17, 2013

Yes, there are analytics tools to measure metrics and social reach, but it doesn’t always capture the full influence of your messaging. The lesson here is: “ Given how long it takes to realign the supply side, the goal should be to exceed, not meet customer expectations. True customer advocacy requires an outside-in view.

Loyalty 100

Loyalty Barriers Advertising Agencies Demand 100

Crimson Marketing

AUGUST 6, 2015

According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Russell discusses using Big Data in crafting a relevant customer experience and destroying churn rate in this episode of Moneyball for Marketing. Get it wrong and you can do huge damage to your brand.

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Crimson Marketing

APRIL 1, 2015

That is exactly the work done by predictive analytics technology company Infer. Technology Tales: Jim shares a real world case where the use of Infer’s machine learning model tripled sales at the company where he worked and another case where predictive analytics correctly identified 95% of the top converting lead cluster.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Marketing SMB 100

Crimson Marketing

FEBRUARY 3, 2015

With buyers doing their own research before interacting with Sales, unfettered access to information on competing solutions, and as many as 100 branded touch points with which a buyer may come into contact before making a decision, it is critical for marketers to deeply understand the needs of customers at a very early stage.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

JANUARY 9, 2015

Accessing and leveraging large sets of customer data for marketing, already required of enterprises that wish to remain competitive, is fast becoming the minimum ante to stay in the game. Ashley joins this installment of Moneyball for Marketing to share his insights about the power of Big Data Integration in Technology Marketing.

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Crimson Marketing

AUGUST 27, 2014

Sanjay Sarathy, CMO of machine data analytics service Sumo Logic, shares with Moneyball for Marketing a few of the marketing intelligence insights that CMOs can glean from data analytics, using the context of his own experiences observing and analyzing the data generated by Sumo Logic customers.

CMO 100

CMO Trends Lead Ranking Communities 100

Crimson Marketing

OCTOBER 6, 2014

It’s the CMOs responsibility to promote growth, and they “need the CIOs’ help to turn the surfeit of customer data and marketing intelligence their companies are accumulating into increased revenue.” CMOs own the entirety of customer data, but need help extracting “insights to increase revenue and profits.

CMO 100

CMO Advertising Agencies Budget Programs Transparency 100

Crimson Marketing

JUNE 30, 2015

Customer data should be gathered from your own business intelligence as well as web analytics. Buyer personas are the first step to any effective content strategy. Personas are what will help you determine how to tailor content to your buyers. .

Buyer Personas 100

Buyer Personas Conversion Rate Traffic Segmentation 100

Crimson Marketing

JUNE 4, 2015

The response, says Jason Bunge, Vice President of Marketing, Analytics and Partnerships at Trulia, must be part art and part science. This presents no small challenge to marketers, who now must consider user engagement across desktop, mobile and mobile app platforms, each with their own behavioral attributes.

Multi-Channel 100

Multi-Channel Advertising Channels Planning Amazon 100

Crimson Marketing

AUGUST 19, 2013

Web analytics alone isn’t enough anymore. Increasingly sophisticated, powerful and “on-demand” analytical power available to the marketer (which we’ll cover in a future article). based global airline intends to create a 360-degree view of its customers. Now it can customize offers and digital experiences accordingly.

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

JUNE 10, 2015

“If this was B2C you might just look at, ‘Well, I had a great ad and the customer went to the store and I had a very good retail associate that helped close the deal.’ He details the challenges of long, multi-touch sales cycles and explains the importance of marketing analytics to sales cycle optimization. B2B doesn’t work that way.”

Multi-Touch Attribution 100

Multi-Touch Attribution B2B Marketing Paid Search Agency Demand Generation Agencies 100

Crimson Marketing

JULY 31, 2014

Apply marketing analytics to all of your structured and unstructured data and marketing intelligence to create a 360-degree view of your buyers. How you engage buyers is based on their recent behaviors “and past experiences with your company, as well as the signals embedded in customers’ mobile or social-media data.”

Marketing Management 100

Marketing Management Internet Marketing Mobile Marketing Social Media 100

Crimson Marketing

FEBRUARY 9, 2015

” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. With advances in marketing science, marketing is no longer about simply sending the right message at the right time to the customer.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

MARCH 3, 2015

Take one for the Team: Give away a super pricy Super Bowl commercial to one of your customers? Make it Personal: A self-contained and self-maintained community of customers and potential buyers with similar interests can ultimately be the “Rosetta Stone” of your marketing initiatives, says Ken. That’s exactly what Intuit did.

User-Generated Content 100

User-Generated Content Peer-to-peer Work Management Social Marketing 100

Crimson Marketing

JULY 9, 2014

Meanwhile, half of all purchases start with an online interaction, and today’s buyer knows all about your customer experience well before purchase. Advocate Appeal: There are three distinct psychological factors that motivate customer community members to contribute. Lithium software helps build trusted relationships with customers.

CMO 100

CMO Social Media Skype Wikipedia 100

Crimson Marketing

AUGUST 2, 2013

How do you maintain a connection to your customers and ensure they don’t fall through the cracks? . “Leverage the data from every customer channel and understand the complete buying process.” ” Utilize analytics to gain a full picture of what drove your customers to make a purchase. . ” 3.

Advertising Agencies 100

Advertising Agencies B2B Sales Advertising Channels Mobile Marketing 100

Crimson Marketing

JULY 18, 2014

Key points include: Digital gives you the opportunity to create customized offers and content for everybody visiting your site and engaging with your brand because you can use the marketing intelligence you have about an individual in a particular moment.

Video Marketing 100

Video Marketing Paid Search Agency Marketing Analytics 100

Crimson Marketing

AUGUST 19, 2014

On this episode of Moneyball for Marketing, Lattice Engines CMO, Brian Kardon explains predictive analytics and shares marketing technology insights from the front lines. Hint: “The more customers that buy, the more accurate the predictions.”. Predictive marketing intelligence companies like Lattice Engines.

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

Crimson Marketing

JANUARY 13, 2015

For example, be sure your core systems can easily maintain business and data continuity if you do swap out a stack component such as an email service provider (ESP), marketing automation platform or marketing analytics software.” Evaluate what risks are worth taking .

Marketing Management 100

Marketing Management Trends Marketing Automation Services CMO 100

Crimson Marketing

MAY 30, 2013

Focus on the most critical rule of thumb for growth today - customer acquisition – You want to obtain as many customers as possible. New customers are key because they will provide word of mouth marketing for you. . Think faster - Mass media and reach is one of the best ways to quickly grow your customer base. .

Product 100

Product Word of Mouth Advertising Mediums Fulfillment 100

Crimson Marketing

JUNE 23, 2014

Highlights include: A ‘RAD’ Marketing Model: Kay introduces Xerox’s “Retain, Acquire, Develop” corporate marketing strategy, explains what a data mart is and notes the 7 tools used to customize technology marketing for different prospect profiles. .

Planning 100

Planning Marketing & Strategy Marketing Strategy Multi-Channel 100

Crimson Marketing

NOVEMBER 18, 2013

Focus on the right customers. Don’t overwhelm yourself by targeting too many segments and customers. Determine the one customer segment you want to start with and focus on them first. ” Analytics provide insight into your content strategy and help you make any necessary improvements to your initiatives.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

OCTOBER 15, 2015

“For many brands, social is the largest driver of new customer acquisitions and customer retention. “Legitimate customer concerns around your product or service should be addressed head-on and considered golden opportunities for education and for allowing your customer service to shine. ” 10. ” 13.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

MAY 28, 2015

Purchase behavior doesn’t change overnight, and you can use customer data to your advantage and make adjustments to your messaging that better meets buyer needs. Regardless of the web analytics platform you use, it’s easy to track buyer behavior and use this to drive your marketing campaigns. Gather The Data. said Skaff.

Campaigns 100

Campaigns Marketing Management Paid Search Agency CMO 100

Crimson Marketing

DECEMBER 3, 2014

For example, the company has used Splunk Enterprise marketing technology to monitor real-time sales around the world, allowing them to target customers in real time with promotions and unique campaigns. Rather than push marketing messages they thought might work, Domino’s started to “listen” to their audience.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Crimson Marketing

AUGUST 4, 2015

Engagement – Engage potential customers on social media, a blog, or your company website. Moreover, you cannot rely entirely on analytics. Lead Gen – Set goals to improve lead generation, in addition to lead management and nurturing. Not every method is good for every occasion, so don’t rest on your laurels.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

OCTOBER 1, 2013

According to the Teradata Data-Driven Marketing Survey 2013 — a survey of more than 2,200 marketers on the use of data to drive marketing — 71% of respondents reported they plan to use a Big Data analytics solution within the next couple years. Fewer than 10% of companies, however, actually use Big Data in a systematic way today.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

OCTOBER 2, 2013

According to the Teradata Data-Driven Marketing Survey 2013 — a survey of more than 2,200 marketers on the use of data to drive marketing — 71% of respondents reported they plan to use a Big Data analytics solution within the next couple years. Fewer than 10% of companies, however, actually use Big Data in a systematic way today.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

JULY 15, 2014

Cloud based predictive marketing analytics is about to change that dramatically. In this episode of Moneyball for Marketing, Dominique Levin, CMO at AgilOne, explains why marketing analytics are crucial not only for maximum profitability but also for customer retention.

CMO 100

CMO Online Marketing Analytics Buyer Personas 100

Crimson Marketing

MARCH 30, 2015

A recent study from Econsultancy and Ensighten found that “41% of company marketers consider customer experience optimization critical, with the vast majority believing this will result in higher engagement and conversion rates.” What are the data types marketers use most often to optimize the customer experience? .

Optimization 100

Optimization POS Ideal Customer Profiles Privacy 100

Crimson Marketing

OCTOBER 23, 2013

The key to marketing, and overall business, success is understanding your customer. This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. Customer Retention. Google Analytics can help you in each of these key areas. Customer Retention. Customer Retention.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Content 100

Crimson Marketing

SEPTEMBER 10, 2015

Is it custom? Analytics – goals, annotations, customize tracking, strategy is built off of this data. The main areas that constitute good website infrastructure are the website structure, content, tracking and goal setting, and testing. . Website Structure. Which CMS are you using? Out of the box?

Landing Pages 100

Landing Pages SEO Marketing Websites Digital Asset Management 100

Crimson Marketing

JUNE 6, 2013

10: customer closeness. “You must employ analytics to make sense of all the data available online as well as using tools to analyze unstructured data, including images.” Meaning, your customers can come from anywhere in the world – don’t alienate them, make sure everything you say and do is globally conscious.

Trends 100

Trends Mobile Advertising Landing Pages Social Media 100

Crimson Marketing

JUNE 17, 2015

Nearly eight in 10 B2B marketing professionals worldwide used website analytics tools, the top response, and about three-quarters leveraged No. ” What’s interesting is that many marketers are not using a content management platform, even though its made to help B2B marketers overcome their content issues.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Tools B2B 100

Crimson Marketing

SEPTEMBER 16, 2014

It is hard to imagine that even Naisbitt himself could have imagined then the volume, variety and velocity of pure data that would be available to CMOs today through transaction records, web analytics, public records and a multitude of other sources. the equivalent of 520 million books.”. the equivalent of 520 million books.”.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

APRIL 29, 2013

My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds. Ask yourself who owns this solution in your customer’s eyes. Alex was willing to listen.

Verticals 100

Verticals Advertising Agencies Planning Paid Search Agency 100