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15 Content Marketing Metrics To Measure Content Marketing ROI

Optinmonster

Step 3: Work Out the Dollar Amount for What You Got in Return If your content is working well, it’ll generate leads that turn into sales. Before we get started, you’ll need to have Google Analytics set up on your site. Lead Generation : Attracting and converting prospects into leads.

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What Is A/B Testing? Boost Your Website's Performance

RebelMouse

The goal of A/B testing is to identify which variation performs better in terms of user engagement, conversion rates, and improving your online presence. Half of the users see A (control), and the other half see B (variation). Half of the users see A (control), and the other half see B (variation).

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The LinkedIn Analytics That Matter for B2B Marketing

Oktopost

LinkedIn’s impressive user list of over 30 million companies is a target-rich environment for savvy marketers. One reason for LinkedIn’s increasing popularity is that B2B marketers use it for lead generation. To get the most mileage from your LinkedIn marketing, you need to understand LinkedIn analytics.

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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

Analytics are a key component in any successful video marketing strategy. Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. Lead Generation and Qualification 5. Goal: Generate Leads or Opportunities Why Do Video Marketing Metrics Matter? To this end, video analytics are essential.

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What is An Email Tracker & Why Is It Important?

SendX

Headline tracking Headline tracking is a great way to generate new headlines based on already successful formulas. Click tracking helps you track user engagement and see what parts of your messages work to develop better and more effective marketing strategies. Now, suppose you sent something like a promotional email to several people.

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. So, we are going to consider Facebook Meta Business Suite and one more analytics to take your reporting to the next level. Don’t worry. Let’s roll! Yes, you heard that right!

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Email Marketing Analytics: How Data Can Increase Your ROI

Optinmonster

Are you interested in learning how email marketing analytics can be used to improve your bottom line? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. In a moment, we’re going to dive into our list of the 7 KPIs to track from your email marketing analytics.