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Email Marketing Analytics - How to Measure? [With Tips to Drive Business Growth]

SendX

We all rely on data, analytics & colourful graphs. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. CTR helps you judge the performance of your A/B testing or multivariate testing emails.

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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report.

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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report.

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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Click-Through Rate (CTR): If your video includes a call-to-action (CTA), this is your gold mine. A high CTR means people are taking action. Whether it’s visiting your website or buying a product, CTR moves your audience from viewers to doers. Analyze and Adapt: Use analytics to track the performance of your videos.

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What Is a Click-Through Rate (CTR)?

ClearVoice

What is a click-through rate (CTR)? A click-through rate or CTR is a figure used to illustrate the ratio of how many people clicked on a webpage compared to how many people saw the website. . By using data and analytics, we can determine the success of initiatives and campaigns. The post What Is a Click-Through Rate (CTR)?

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The LinkedIn Analytics That Matter for B2B Marketing

Oktopost

To get the most mileage from your LinkedIn marketing, you need to understand LinkedIn analytics. What is LinkedIn Analytics? Knowing your analytics in such a viable market is crucial to measuring your company’s marketing goals. Where to Find Your LinkedIn Analytics. The 3 Categories of LinkedIn Analytics.