Marketing Insider Group

APRIL 28, 2011

Inbound marketing leads cost 62% less than outbound. I share once on Linkedin, StumbleUpon, Digg and sometimes Facebook. Last but not least, use analytics and reporting to see what articles drive organic (SEO) traffic and what articles work for Twitter. Company websites with a blog get 55% more visitors. Analyze what works.

Tips 100

Tips Blogger Business Digg 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Actionly also includes Twitter account management and analytics tools. A free service for setting up, promoting and hosting Twitter chats. Social and Alternative Search Engines. Proclaim Messenger.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

SEPTEMBER 1, 2010

Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). How to Reach Out to Bloggers by Chris Brogan. “Are you hoping to connect with bloggers and get the word out about your product or service? Share this on Bebo.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Buzz Marketing for Technology

JULY 24, 2008

My Bookmarks Digg Del.icio.us He turned the discussion to patients whose heart disease is so severe that they undergo bypass surgery, a traumatic and expensive procedure that can cost more than $100,000 if complications arise. million heart patients have angioplasties -- all at a total cost of around $30 billion.

Companies 100

Companies Work Management Advertorials RSS 100

Online Marketing Institute

MARCH 13, 2011

Visibility into marketing results: LeadLander One of the most overlooked areas for a sales team is access to website analytics. When most people think ab0ut website analytics they think of Google Analytics , which really is a poor tool for a sales person to be looking at as it provides information overload. long story shot.

Startups 40

Startups Leadlander Jigsaw Tools 40

WebMarketCentral

AUGUST 17, 2009

StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. There's lots more red meat for web analytics data junkies as well. Is SEO Worth the Cost & Effort? Among his findings: organic search is the source of both the highest volume and best quality of traffic.

SEO 20

SEO Best Practices Adwords Copywriting 20

Online Marketing Institute

JULY 31, 2009

3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Online Marketing Institute

NOVEMBER 8, 2010

Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. Strengthen a Campaign In some recent cases, SMBs have been known to exclusively use social media as a marketing tool, as costs are low and usually limited to the time spent cultivating an involved community.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Keep most blogs short with no more than 400-500 words as most people don’t have much time and will be only spending a minute or two on your blog (average time on this site according to Google Analytics is 1 minute and 39 seconds) 60. Offer a premium paid newsletter for a low cost of $1.99.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. Avoid mistakes that will cost you readers? It costs virtually nothing (if we are only looking at the hard costs). How can you grow the size of your email marketing list? E-mail is easy. It is quick.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Salesforce.com ), marketing automation tools and web analytics packages. Range of coverage. Geographic/language coverage.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Webbiquity

FEBRUARY 18, 2010

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. Chad Frederiksen recommends using the AdWords Conversion Optimizer tool and Opportunities tab to increase conversion rates while reducing per-conversion costs. What are two of the simplest ways to optimize AdWords campaigns? Tweet This!

Adwords 100

Adwords Tactics Tips CTR 100

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. Web analytics. The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

LeadSquared

JULY 28, 2015

You can choose: Free plans from WordPress.com Low cost options from hosting companies like HostGator, BlueHost Premium Options from WP Engine. 3) Cost: On a casual glance, WordPress.com (WP hosted) wins this one, however a careful observation would make it clear that self-hosted WP is a better choice. 1) It is easy to use.

Business Blogging 40

Business Blogging CMS Development Digg Domain 40

Webbiquity

JANUARY 10, 2010

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. This tutorial is clear and generously illustrated with screenshots. What’s In Your Social Media Toolkit? Tweet This!

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Content Marketing Institute

JULY 13, 2018

Link to your post on social bookmarking sites like Digg or StumbleUpon. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Build a routine around these practices: Monitor analytics vigilantly to determine which channels are driving the most traffic and invest more in top referrers.

Promotion 103

Promotion Peer-to-peer Digg Budget Programs 103

Digital B2B Marketing

MARCH 31, 2011

Email list rentals are cost prohibitive, and performance has been falling almost every year. According to Worlddata, the average enterprise B2B email list rental cost is $280 per thousand (the latest price index is available here ). A list of 50,000 names, mailed three times per month, will cost approximately $500,000 a year.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Webbiquity

JANUARY 10, 2010

For anyone who wants a cool, custom Twitter background but is design-challenged, My Tweet Space provides a wide selection of free and low-cost professionally designed backgrounds to enhance one’s Twitter presence. There are also fee-based versions that provide more advanced analytics and video promotion features. My Tweet Space.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Digital B2B Marketing

MARCH 17, 2011

Unlike self-regulation, government regulation will come with real dollar costs , and potentially even criminal charges, for non-compliance. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. But data collection and profiling will continue , accompanied by a new disclosure and opt-out.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

MARCH 4, 2011

Email is probably one of the most cost-effective channels for Kodak, and this allowed Kodak to quickly expand its email marketing. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. I was floored when I first read this. Kodak had a complete disregard for its relationship with the customer.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 15, 2011

Prediction: Regulation will be only moderately more effective than CAN-SPAM, but will impose new compliance costs and operational limitations on marketers that use both retargeting and behavioral advertising. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Views expressed are my own.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Webbiquity

SEPTEMBER 15, 2010

Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? You’ll find all of this and more in this collection of tools and reviews of some of the coolest free or low-cost social media monitoring and web tools so far this year. Polaris. ** 5 Stars. Share this on Bebo. Post on Google Buzz.

Social Media 100

Social Media Budget Programs Tools Media 100

Webbiquity

AUGUST 2, 2010

They need to cut costs. As online marketing continues to rapidly evolve, web analytics provider Unica surveyed 155 marketing pros about their technology usage and plans to develop this concise report. These days, companies cannot waste money. And SM is MUCH more efficient. Reading it should be both interesting and useful.&#.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Digital B2B Marketing

MARCH 25, 2011

Cost Efficiency. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. However, one note of caution here: most LinkedIn campaigns are not integrated enough today to take advantage of this, and the campaigns promoting groups are generally the least targeted campaigns I see on LinkedIn.

Linkedin 100

Linkedin Media B2B Digg 100

Webbiquity

FEBRUARY 7, 2011

McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,&# such as whether or not your content is sharable, dynamic, and open to reader input. Related Post.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JANUARY 4, 2011

Building up outposts is something I still struggle finding value in – as that’s at the opportunity cost of working on your own properties. One of the best parts of blogging is you can try lots of different ideas and see what sticks – and all it costs is time. and focus my time on creating the best possible content.

Tactics 40

Tactics PR Planning Buzz 40

Online Marketing Institute

NOVEMBER 4, 2010

Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. Strengthen a Campaign In some recent cases, SMBs have been known to exclusively use social media as a marketing tool, as costs are low and usually limited to the time spent cultivating an involved community.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

- Junta 42 , July 29, 2010 This cost of content marketing post was inspired by Kate Headen Waddell’s post entitled Pay Peanuts Get Monkeys. 5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black. What did I get? What did I get? Simms Jenkins ( @SimmsJenkins ).

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

FEBRUARY 7, 2012

He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.” Costs are rising: “a promoted trend on Twitter now costs $120,000 daily, up from between $25,000 and $30,000 when Twitter first launched in April 2010.”

Paid Content 100

Paid Content Social Media Statistics Research 100

Digital B2B Marketing

MARCH 1, 2011

The following framework is a useful starting place, based on information available from most web analytics packages and ad servers. Always use the top two boxes, which gives you a cost-efficiency and a quality metric. Step Three: Measure and Optimize Use the quality and the cost efficiency metrics together. get the numbers b.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100

Digital B2B Marketing

MARCH 7, 2011

IT needs to be able to forecast and manage costs. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under In Practice , Research Tagged with Cloud Computing , Enterprise , IDG , IT , Research Like Be the first to like this post. Usage based pricing is a new challenge. Cloud offerings also are not seen as mature.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100

Webbiquity

FEBRUARY 14, 2011

Eric Groves explains why low-cost, easy-to-use email marketing, online survey and social networking tools are essential marketing components for smaller companies. 3 must-have marketing tools for small businesses by iMedia Connection. Re-Architecting the B2B Sales and Marketing Process for a New Decade by Reflexions. Share this on Bebo.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Note: most are fee-based, but worth the cost for midsized to large enterprises active in social media marketing. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

seo.co

DECEMBER 8, 2020

Set up Google Analytics. Social Bookmarking sites (Digg, StumbleUpon, Delicious). At a cost of up to $40/year just to access the reviews, Angie’s List has come under fire over the past couple of years. WP Google Analytics – Lets you use Google Analytics to track your site statistics. Improving Content Factors.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Buzz Marketing for Technology

OCTOBER 7, 2008

Business Intelligence and Analytics. Whitepaper: Core Network Services Survey: The Costs and Impacts of DNS and IP Address Management. Update: AMD spins off manufacturing to cut costs, raise funds. Core Network Services Survey: The Costs and Impacts of DNS and IP Address Management. Standards & Legal Issues. Compliance.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100