Contently

MARCH 14, 2023

That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO Recommendations for Content Marketers The misconception that you can forsake SEO recommendations in favor of social media marketing is just one of the many myths surrounding SEO. .”

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Parse.ly

OCTOBER 16, 2019

Content teams that look at data have confirmed: newsletter subscribers visit more frequently , consume for content, and convert to paying customers at a higher rate. More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. Email Newsletter Strategy Checklist.

Newsletter 61

Newsletter Marketing & Strategy Click Rate Open Rate 61

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. travel influencers for travel topics) to rank your content higher.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Top Rank Marketing

APRIL 18, 2024

But an exceptional podcast — especially one intended as content marketing — needs more planning and strategy. Content planning Treat your podcast as you would any content marketing endeavor — with plenty of research and your audience firmly in mind. Each podcast app offers its own analytics, with some more detailed than others.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Huptech Web

SEPTEMBER 22, 2023

Table Of Contents Introduction Why are UTM Parameters Important for Conversion Tracking? UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. Breaking Down the UTM Parameters! Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content can come in many formats, such as blog posts , videos, and webinars.]. Content is essential for B2B companies to make purchasing decisions. Table of contents.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

NuSpark Consulting

MAY 25, 2013

It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. Google analytics measures website activity, with the goal to track visitor behavior. Goals are typically separated into 3 buckets: Page URLs: . E-commerce: A purchase.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

Exo B2B

MARCH 6, 2024

This post was born out of a long reflection over the weekend on content marketing. In content marketing, do we write for search engines or for readers? Create quality content: Add value for your readers with informative, relevant and engaging articles. Create internal and external links to other relevant content.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Parse.ly

AUGUST 24, 2022

This feature will help you understand which content keeps readers on your site, engaging with more content. If a post has 100 page views, and 45 of those page views lead to the user clicking on another piece of content on your site, it has a 45% recirculation rate. . Metrics describe how people interact with content.

Top of Funnel 52

Top of Funnel Advertising Funnels Click Rate Content 52

Optinmonster

AUGUST 24, 2023

You’ll also get detailed insights and analytics to improve your email campaign. For example, you can set up a campaign that asks visitors to provide their email addresses for a newsletter, exclusive deals, and downloadable resources. HubSpot also offers detailed A/B testing and analytics.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Method and Metric

MARCH 29, 2019

This is part two of our content audit miniseries. You can read the first installment here: Why you should conduct a content audit. Start with detailed examination of your content. A content audit is the perfect opportunity to look under the hood of your website and examine its marketing prowess. Add some category columns.

Marketing Websites 72

Marketing Websites Marketing Analytics Tools Content Lead Scoring 72

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Urchin Tracking Modules (UTMs) are a set of 5 parameters you can use to make any URL uniquely trackable. But when Google saw the potential for UTM parameters, they quickly acquired Urchin Software to build Google Analytics (GA).

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Sprout Social

FEBRUARY 15, 2023

This enables you to organize what content people see first. Let’s go through each of these elements: Video spotlights This is the first piece of content that appears on your channel. These organize the content your visitors see first. This will also appear in your public URL. Let’s start simple with your Layout.

Youtube 88

Youtube Advertising Channels Brand Identity Branding 88

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Get 500 Credits to Generate AI Content!

Examples 78

Examples ROI Planning Work Management 78

BOP Design

MAY 20, 2021

Think of your keyword strategy as setting the tone for your overall B2B content marketing and website activities. When evaluating your keyword strategy, look at the search volume for certain terms, whether they are relevant to your business, and what the intent is behind the searches. Reviewing Analytics + Adapting. SEO for B2B.

SEO 125

SEO B2B Marketing Paid Search Agency Marketing Agencies 2 125

Convert

JANUARY 25, 2021

Defining goals is a fundamental component of any digital analytics attribution plan. Other reasons for visiting your website may include: Information and research for your product or service Customer or technical support Reading or watching your content Signing up for your jobs list. Review Website. Isn’t that convenient? Revenue Goal.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Related Content: 25+ Powerful FOMO Statistics to Skyrocket Sales (2019) Related to that is urgency, which is also tied to human psychology. Learn more about FOMO marketing in our guide.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

NuSpark Consulting

MARCH 3, 2016

Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Newsletter. Relevant Blogger Outreach. Content Syndication.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

KoMarketing Associates

APRIL 16, 2015

Google Analytics Release Notes. Not to be outdone, the team at Google Analytics is also releasing summary communication on changes made to the platform with references to announcements and information. This test will analyze a URL and report if the page has a mobile-friendly design, according to Google standards.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Process 111

Process Lead Ranking Content Marketing Planning 111

Optinmonster

APRIL 4, 2024

Segmentation : Email segmentation is absolutely key to sending relevant content to your target audience. And it’s even better if you can test your sender names and email content. HubSpot’s email marketing works for all content creators, but its focus is on businesses.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

KoMarketing Associates

MAY 23, 2017

In order to make a positive and lasting impression with prospects, both consistency and relevance are key. Sharing great content will, not only boost brand awareness, but it will also increase loyalty of existing buyers. The Most Shared Content feature lets you see what types of content are being shared most on social media and by who.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Brandpoint

NOVEMBER 3, 2022

Create content that allows your client examples to shine on your website — these are your proof points of a great product/service. Make sure that when you implement case studies you link the case studies to relevant pages of your website, like industry pages and service pages.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

Convince & Convert

MAY 2, 2016

Eric Ries, the pioneer of the Lean movement, wrote a seminal piece on the dangers of vanity metrics that is still quite relevant today. Best practice is to create goals in Google Analytics for each of your macro and micro conversion points. After all, you’re spending time and money to create each piece of content.

Social Media 111

Social Media Social Marketing Top of Funnel Marketing Analytics Tools 111

Optinmonster

AUGUST 16, 2023

You upload a contact list and email content to the service, then schedule the delivery of your messages. The most important benefit is detailed analytics. You can use them to add your products, discount codes, and personalized content. Some will even have advanced features such as dynamic content and conditional logic.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Newsletter. Relevant Blogger Outreach. Content Syndication.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Hubspot

NOVEMBER 5, 2019

Hint: Your social media analytics tools can be helpful when calculating this number. By tracking keywords, you can optimize your content to rank higher on search engines and grow your audience. You can track keywords by using social media analytics software, like Google Analytics or SEMrush.; Customer response rate.

Cost Per Click 98

Cost Per Click Social Media CPC Media 98

Convert

FEBRUARY 10, 2022

When analyzing your product pages, look out for: Fast loading pages An intuitive design that’s suitable for web and mobile use Descriptions that include any unique product attributes Product dimensions Product reviews Product pricing and a buy now button Permalinks that include the product name Secure “[link] URLs Delivery and payment information.

Traffic 97

Traffic Conversion Product Cross-Selling 97

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. While the ‘tip of the iceberg’ shows you numbers on who’s engaging with your content, they don’t show what is REALLY happening. The ‘watchers’ who see your content, your ads, and look up your website organically instead of clicking a link?

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Vidyard

OCTOBER 21, 2013

Sponsoring email campaigns, newsletters, research, or a publisher’s content assets in general can be a great way to bring in new leads as a B2B marketer, but if you’re not tracking your reach and results properly, you’re throwing money away. How is this content delivered/accessed by your audience?

Marketing Analytics Tools 51

Marketing Analytics Tools Top of Funnel Landing Pages Content 51

Conductor

AUGUST 24, 2022

It relies on a comprehensive integration of SEO into an array of business workflows that ensure search optimization best practices are reflected throughout each stage of digital content creation and other processes relevant to managing your digital presence. Content calendar/seasonality recommendations. Content publication.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Brandwatch Marketing

FEBRUARY 5, 2019

There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. You can search 10 URLs which will show limited results. Content Discovery Tools. Email Newsletter Tool. Prices start from $24.90/month

Paid Content 64

Paid Content Analysis Budget Programs Tools 64

Outbrain

AUGUST 19, 2019

You can research, create and publish all the content you want, but all your hard work will be pointless if you don’t promote it successfully. That’s why you put at least as much energy into content promotion optimization. But that’s not always enough to deliver a clear and thorough evaluation of your content promotion efforts.

Top of Funnel 38

Top of Funnel ROI Marketing Analytics Tools Content Marketing 38

Optinmonster

MAY 28, 2021

Page-level – show campaigns on specific URLs. Incentivize visitors to sign up for newsletters. That means if you migrate your site, get hacked, or accidentally lose content, your OptinMonster campaigns (and leads) will stay intact. To customize the text, select the text block and add your own content.

Conversion 64

Conversion Lead Scoring Lead Ranking Leads 64

Content Standard

MAY 8, 2018

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. It’s the same across all marketing disciplines, not just content marketing performance. These days content marketing makes up a large part of that 60 percent. The good news?

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

Optinmonster

JUNE 2, 2021

Page-level – create targeted campaigns for specific URLs. With OptinMonster, you can take popups to a whole new level and use them to: Incentivize visitors to sign up for newsletters. That means if you migrate your site, get hacked, or accidentally lose content, your OptinMonster campaigns (and leads) will stay intact.

Template 59

Template Rules Display Trigger Marketing 59