Writing on the Web

FEBRUARY 26, 2011

For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing. In addition to a company blog, consider producing video for a YouTube channel, a photo log on Flickr, or a podcast on iTunes. Blog this on Blogger. Tweet This!

High Quality Lead 100

High Quality Lead Google Digg Content 100

B2B Marketing Savvy

AUGUST 31, 2009

Twitteranalyzer Google Analytics for Twitter users. Useful if, for example, there’s news being dropped during the same time period and/or an event/tradeshow and you want to compare message volume/activity around keywords or companies. Useful for community buzz centralized listening, brand monitoring. An “alert” function.

Twitter 40

Twitter Analytics Advertising Agencies Tools 40

Webbiquity

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. Post on Google Buzz. Tweet This!

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Biznology

NOVEMBER 8, 2012

And bloggers , of course, need to know what words their audiences use to describe their pain points. Owned: ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing. Paid created the buzz, while owned and earned kept the audience engaged. Keyword collaboration isn’t just important for digital marketing.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

SnapApp

JANUARY 30, 2012

Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. After running 31 days of giveaways, the company saw returns in the form of 100,000 entries, 30,000 shares, 1,500 fan page likes and several hundred new followers on Twitter.

Word of Mouth 48

Word of Mouth Blogger Ad Exchange Viral Marketing 48

Vidyard

DECEMBER 14, 2015

NYC based company ‘Next Big Sound’ launched in 2009 and they currently lead the charge in analytics tracking of artists all over the planet. They hear and generate buzz on social media platforms. Want to be the one giving bloggers something to blog about? This brings me to my next point…. Next Big Sound.

Trends 50

Trends Video Marketing Lock-In Television marketing 50

Lenny's Newsletter

SEPTEMBER 5, 2023

The first company that used Figma is a company that at the time was going by the code name Krypton and now is known as Coda— Shishir’s company. ’ His company started using it, and for a while, it went well. Another was a tech company that my co-founder, Alex [DeNeui], started.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

LeanData

DECEMBER 7, 2015

As she sat between two senior-level marketing executives for global companies Accenture and Unisys, the conversation took a fateful turn. But it wasn’t until the relatively recent boom in marketing technology that the buzz about ABM shifted into overdrive. In 2003, Bev Burgess was the host of a get-together in London.

Account Based Marketing 63

Account Based Marketing ABM B2B Thought Leadership Paid Search Agency 63

Marketing Insider Group

APRIL 4, 2024

You can track which platforms their buyers are using the most with data-driven tools, like Google Analytics. 2) Utilize PPC advertising PPC stands for pay-per-click, a type of marketing where companies pay for every click that their ad receives. Don’t spread yourself thin by using all social media platforms.

Paid Content 143

Paid Content eCommerce Marketing & Strategy Marketing Strategy 143

Convince & Convert

DECEMBER 30, 2011

I like the way it’s written, and my favorite thing to do as a blogger is piece together the bigger picture. Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Google Buzz. This is #1. This is probably my favorite post of the year.

Google 152

Google Lead Scoring Lead Ranking PageRank 152

Adobe Experience Cloud Blog

NOVEMBER 2, 2009

Find out what these influential marketing bloggers have to say about B2B social media , landing page optimization, search marketing, marketing ROI , and other B2B marketing techniques. Online SEO Tools - The Ultimate Collection - Search Engine Journal blogger Ann Smarty reveals the most useful online SEO tools that are web-based and free.

B2B Marketing 48

B2B Marketing Marketing Analytics Tools B2B Planning 48

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

LeanData

DECEMBER 7, 2015

As she sat between two senior-level marketing executives for global companies Accenture and Unisys, the conversation took a fateful turn. But it wasn’t until the relatively recent boom in marketing technology that the buzz about ABM shifted into overdrive. In 2003, Bev Burgess was the host of a get-together in London.

Account Based Marketing 40

Account Based Marketing ABM B2B Thought Leadership Paid Search Agency 40

LeanData

DECEMBER 7, 2015

As she sat between two senior-level marketing executives for global companies Accenture and Unisys, the conversation took a fateful turn. But it wasn’t until the relatively recent boom in marketing technology that the buzz about ABM shifted into overdrive. In 2003, Bev Burgess was the host of a get-together in London.

Account Based Marketing 40

Account Based Marketing ABM B2B Thought Leadership Paid Search Agency 40

LeanData

DECEMBER 7, 2015

As she sat between two senior-level marketing executives for global companies Accenture and Unisys, the conversation took a fateful turn. But it wasn’t until the relatively recent boom in marketing technology that the buzz about ABM shifted into overdrive. In 2003, Bev Burgess was the host of a get-together in London.

Account Based Marketing 40

Account Based Marketing ABM B2B Thought Leadership Paid Search Agency 40

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. New YouTube video that goes viral. You’ll be able to easier understand how these events drive social success using Swix.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. I instead want to focus here on when Google Plus/Google + (jury is still out it seems) will become viable for company usage , and how it might impact Twitter and Facebook social outposts.

Google 167

Google Lead Scoring Lead Ranking PageRank 167

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. I instead want to focus here on when Google Plus/Google + (jury is still out it seems) will become viable for company usage , and how it might impact Twitter and Facebook social outposts.

Google 150

Google Lead Scoring Lead Ranking PageRank 150

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. B2B Companies are Really Content Companies, But is. Powered by Blogger.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable. link] [link] Abbie S.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

WebMarketCentral

DECEMBER 4, 2007

Paul Dunay at Buzz Marketing for Technology yesterday posted his podcast interview, PR's Role in New Media , with Cece Lee of the PR Meets Marketing blog. Here are few of the highlights: PR professionals are taking advantage of online marketing tools and back-end analytics to increase and track coverage of company announcements.

PR 20

PR Buzz Blogger Press 20

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Blogs are also places where companies can share their knowledge with their target audience and show them how smart they are. Thought leadership is a good thing. White papers?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Hubspot

JULY 11, 2011

Marketing analytics tend to focus on the point of conversion, and marketing budgets are often geared toward driving acquisition. Companies like Alice.com take this a step further. Blogger Connie, a “nearly-50-year-old” mom, writes about her experience with these reminders over on her blog. New customers are exciting.

Tagging 28

Tagging Budget Programs Sample Buzz 28

MLT Creative

SEPTEMBER 30, 2010

October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Convince & Convert

MARCH 23, 2010

I think first-time bloggers get enamored with the concept of “design.&# We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. Most of your blog readers have no idea who you are.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? month), so filtering and more and more analytics are important to our customers.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Hubspot

MAY 18, 2010

The Future Buzz. -- Adam Singer takes a clear approach to social media marketing and SEO topics and isn't afraid to take a stance against ideas and tactics he thinks are bad for marketers. Occam's Razor by Avinash Kaushik -- Looking for information and insight on web analytics? 36 Awesome Social Media Blogs (In No Certain Order) 1.

Social Media 28

Social Media Marketing Budget Media Public Relations 28

Hubspot

SEPTEMBER 15, 2011

In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it. For personal accounts, try a variation of your real name, and for company accounts, stick with your company name (e.g. Choose a simple username.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? How should you measure the impact of social media? How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. is a online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. An example of this is the Twitter API. Bit.ly - Bit.ly Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

SalesIntel

MAY 17, 2023

Optimizing Content Strategy with Data-Driven Analytics In any type of marketing, you first have to create a marketing strategy or plan. Content Analytics and Performance Tracking Data analytics tools can keep track of your marketing campaigns. Author Bio – Eric Williamz is a passionate content writer and blogger.

Lead Generation 52

Lead Generation Tools Lead Scoring Lead Ranking 52

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. How did I know that?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40