Hubspot

JUNE 23, 2021

As marketers, we crave data. Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Image Source.

Analytics 100

Analytics Facebook Marketing Analytics Tools Work Management 100

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Here’s the checklist: 1.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Webbiquity

JANUARY 20, 2021

Nonetheless, the rules can be overwhelming for marketers just trying to do the right thing. In addition to the data a business uses directly, companies are also responsible for their marketing/analytical tools. Being legally bound for the way Google Analytics, for example, uses consumer data is nothing if not stressful.

Privacy 268

Privacy Personalization Planning Marketing Management 268

Outbrain

NOVEMBER 26, 2019

You checked off all the “ best practice ” boxes and you’ve checked out our performance hacks blog series, parts one , two and three. And as a pro, you’re definitely working with a web analytics tracking tool, which provides you with important audience engagement data to help inform any and all adjustments you make on your campaigns.

Marketing Analytics Tools 38

Marketing Analytics Tools Analytics Long Tail Marketing Google 38

KoMarketing Associates

APRIL 9, 2019

It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. But here’s just one example : 58% of marketers said their top priority was lead quality. SpyFu’s new tool, Nacho Analytics, even promises to basically show you your competitors’ analytics reports.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Bluetext

SEPTEMBER 23, 2020

Whether you are starting up a small blog or running the online presence of a multinational enterprise, analyzing, managing, and understanding website traffic data is crucial to the success of your business. Here are four easy ways you can do the same and dive deeper into your Google Analytics: 1. Analytics Flatlining .

Marketing Analytics Tools 28

Marketing Analytics Tools Analytics Google Tips 28

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Hubspot

JULY 12, 2019

What's the one thing more overwhelming than the volume of your analytics data? I'm willing to be its the volume of analytics plugin options on WordPress. Installing an analytics plugin for your WordPress site allows you to get all your site's data, metrics, and insights without leaving your WordPress dashboard. Image Source.

Analytics 77

Analytics Marketing Analytics Tools Best Practices Stats 77

Webbiquity

MAY 4, 2017

The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world. For marketers, the way in which Internet connectivity has spread to include formerly-analog everyday objects presents an exciting array of new opportunities. The Analytics of Everything.

Internet Marketing 235

Internet Marketing Marketing Analytics Tools Ethics Ideal Customer Profiles 235

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Don’t worry. Let’s roll! According to statistics , 1.6

Facebook 87

Facebook Cost Per Thousand Cost Per Click Ad Frequency 87

Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals. How to track basic KPIs.

Webinar Metrics 107

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 107

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

Only B2B

DECEMBER 24, 2020

Any smart marketing tactic even if backed with modern and advanced tools, can cripple down if its content strategy is not planned and focused. So, in this blog, we will shed some light on the strategies of lead generation through content marketing. Don’t Ever Forget To Do An Extensive Market Research . Market Research.

Lead Generation 127

Lead Generation Lead Scoring Lead Ranking Marketing & Strategy 127

Moz

FEBRUARY 20, 2019

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Learn from the Pros

MARCH 11, 2024

The digital marketing landscape is undergoing a seismic shift as we move towards a world without third-party cookies. For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. Due to privacy concerns, the tide has turned against third-party cookies.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Lead Liaison

APRIL 6, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. Updates include Event Activations, Security Enhancements, Custom Analytics Reporting, and more! Automatically send leads into your CRM or marketing automation platform. 2: SURVEY RESULTS [details].

Lead Liaison 62

Lead Liaison Marketing Analytics Tools Paid Search Agency Trade Show 62

Brightedge

AUGUST 4, 2020

Leverage your analytics platform to identify pages that need to be optimized for more conversions. If you use Google Analytics and/or Adobe Analytics, use analytic integrations with BrightEdge to find the engagement metrics that matter. What are content marketing metrics? Email opt-in rates.

SEO 90

SEO CTR SERP Marketing Analytics Tools 90

Martech

JULY 7, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward — some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. praying]!” But everyone knows it is garbage.”

Marketing Analytics Tools 99

Marketing Analytics Tools Analytics Google Advertising Agencies 99

Convert

JULY 7, 2021

In this article, we’re going to look at 10 of the most popular split testing tools out there, as recommended by CRO experts. To come up with these 10 tools, we reached out to a number of experts in the CRO industry to find out which tools they use and what they would recommend for others. Ben Labay of Speero. SiteSpect.

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

Aberdeen

DECEMBER 27, 2019

Throwing out a wide net and hoping you “catch” something is how most B2B marketing teams function. The result is a lot of time wasted on marketing campaigns that only produce minimal results. But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys.

Intent Data 84

Intent Data Paid Content Intent Top of Funnel 84

seo.co

JUNE 7, 2021

Many digital marketers struggle to boost traffic to their sites, and there are many ways to get that done. You may consider paid advertising and traditional marketing, but that investment usually doesn’t produce long-term results. It also pays to look at your site analytics to find where the visitors are coming to your site.

Organic Leads 100

Organic Leads Lead Ranking Lead Generation Lead Scoring 100

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Just Google list hygiene services.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Optinmonster

MAY 13, 2020

” We’re going to show you a trick for using your existing blog posts as a lead magnet in the form of a content upgrade. More specifically, we’re going to show you step by step how to take your popular blog posts, create a content locker, and use that as a content upgrade to grow your email list. It’s not.

Lock-In 113

Lock-In Top of Funnel Conversion Content 113

Optinmonster

SEPTEMBER 18, 2020

We’ll share gated content best practices and examples, so you can use the content gating strategy effectively to improve inbound marketing conversions, and boost lead generation and sales. Getting Started with Gated Content Marketing. And sometimes you need to opt-in for additional features. Let’s get started!

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

Optinmonster

JUNE 22, 2023

You may be familiar with WordPress as a blogging platform. But it’s actually a complete website builder and content management system (CMS). Once you choose your domain name, you’ll have to fill out your account information and payment details. Check out our full SeedProd review for more details.

Small Business Marketing 88

Small Business Marketing Marketing Websites CMS Development Business 88

Scoop.it

NOVEMBER 11, 2021

As we can see from the chart above, curated content consists of around 48% of the links that marketers post on social media – with ratios reaching and exceeding 50% for Twitter and LinkedIn respectively. Some marketers may call these principles ‘content standards’ or ‘editorial guidelines.’ Image: CB Insights ).

Curation 86

Curation Efficiency Allocation Generation 86

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too. The idea of gaining customers sounds pretty straightforward.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. Image Source.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Optinmonster

MARCH 1, 2023

And email is an important digital marketing strategy you should pay attention to. This blog will show 14 of the highest-converting places to put these online signup forms on your website. Many smart marketers are now using splash pages to make their optin the first thing visitors see when they land on their homepage.

Conversion 97

Conversion Landing Pages Opt-in Template 97

Moz

MAY 24, 2020

This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. This is where linking out to other “entities” (e.g. To start, “Shorty Awards” is Google’s recognized entity.

Top of Funnel 81

Top of Funnel Marketing Analytics Tools Blogger Eye-Tracking 81

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. It’s challenging to create high-quality leads that will convert into customers.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Aberdeen

DECEMBER 27, 2019

Throwing out a wide net and hoping you “catch” something is how most B2B marketing teams function. The result is a lot of time wasted on marketing campaigns that only produce minimal results. But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys.

Intent Data 52

Intent Data Paid Content Intent Top of Funnel 52

Only B2B

MARCH 10, 2022

Processes bring marketing and sales teams together and provide salespeople with a tried-and-true structure to follow. B2B lead generation, as we all know, is the process through which sales and marketing teams convert prospects into paying clients. Free SEO analytics reports are available from Google Analytics.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

KoMarketing Associates

JUNE 5, 2014

ValueTrack is an easy-to-use AdWords URL-tagging feature. ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. Why is it important?

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Vidyard

SEPTEMBER 27, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. To that end, sales enablement teams are always curating the information they receive—product changes, marketing language, new resources—to align with the needs of their sales teams. Trends in Video Engagement and Retention 3.1

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109