Hubspot

AUGUST 8, 2019

So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. RevContent focuses specifically on promoting content through PPC.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Hubspot

AUGUST 16, 2018

Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. Blog content. You likely already know that paying to promote your content is pretty standard in the marketing world. Paid media refers to paying to make your content visible.

Public Relations 100

Public Relations PR Work Management Marketing Management 100

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Email open and clickthrough rates.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

AUGUST 19, 2014

As an inbound marketer, you work hard to keep your content engine going. You publish new blog posts, launch new ebooks, and produce new webinars regularly. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. And, whaddya know?

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

PureB2B

FEBRUARY 6, 2018

The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Give your digital footprint a boost by promoting your content on Facebook, Twitter, LinkedIn, and any other social platform used by your target market. Create Quality Content More Frequently.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

FEBRUARY 26, 2015

So instead of looking at your open rate, look at the clickthrough rate. That will help you better understand how many people are interested enough in your content that they want to engage with your company further. When you create your next Facebook post, think about how your post could drive clickthroughs. 4) Blog Comments.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Hubspot

APRIL 23, 2018

Website audits usually evaluate a site not only for its content, but also for its technical performance. throughout the content of your website. As you can see, assessing both the content and technical aspects of your website will open up opportunities to drastically improve the traffic and conversions your website generates.

SEO 101

SEO Marketing Websites Conversion Landing Pages 101

Hubspot

AUGUST 27, 2015

Open and clickthrough rates, on the other hand, will give you a much better idea of their interest level. Should you dive into your analytics and run a few reports? Which blog posts and offers do your sales reps like to send leads? Turn to the analytics. 4) Email Engagement. Should you find out from your sales team?

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

Hubspot

JUNE 1, 2015

Most of us publish blog posts the same way. Luckily, there are some things you can do to extend the shelf life of our content. Luckily, there are some things you can do to extend the shelf life of our content. 10 Techniques for Keeping Your Content Alive Longer. Evergreen content is content that stands the test of time.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

JUNE 9, 2017

We all know those moments when we stumble upon what looks like a golden piece of content. They keep you from getting to the content you want to see. And while that might sound great for many, what does it mean for content creators who rely on ad revenue? And just as you’re about to dive in -- an ad appears. They’re intrusive.

Doubleclick 78

Doubleclick Google Ads Mobile Advertising 78

Hubspot

SEPTEMBER 13, 2012

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. 1) Put the Right Analytics in Place. At least, that's how a lot of marketers feel.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

SEPTEMBER 21, 2015

When I first got started blogging, I would get really hyped up when people shared my posts on social media. People are tweeting out my blog post!" One of my blog posts totally blew up on social compared to my average post. One of my blog posts totally blew up on social compared to my average post. I was crazy excited.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

The Effective Marketer

JULY 12, 2009

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. Cliff Atkinson has some great suggestions of places to get images from and the PresentationZen blog has a recent post that will help those trying to present technical information. Yeah, you’ve seen them too, right?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Hubspot

OCTOBER 17, 2013

Consider new, frictionless ways for people to sign up for your blog -- maybe as a widget in your blog sidebar or as a check mark on a landing page. While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

SEPTEMBER 24, 2012

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. It could make your email seem more personal, improving clickthrough rates.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

JANUARY 14, 2013

That's why you need a team of lean, mean, digitally fluent, content-creating machines to take your marketing from good to remarkable. Experience using social media analytics tools and the ability to tweak social strategies based on findings. 2) Blogger/Blog Manager. 2-3 years of marketing and content creation experience.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Tomorrow People

MARCH 22, 2018

Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? For content marketers, strategy is a practical part of their marketing. When thinking lead generation websites for content marketing, think process not points. Why processes?

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

AUGUST 16, 2013

1) Typos in Blog Posts. I love when a blog post is published with really good information, and the writer gets flayed for a couple typos that don''t impact meaning whatsoever. Workflows are great because they help you efficiently segment your lists and target your email content. Nobody commented on your blog post!

Clickthrough 28

Clickthrough Planning Advertising Benchmark Blogger 28

Hubspot

OCTOBER 24, 2012

However, unlike those bad sites, the creators of web spam deliberately (in most cases) manipulate search engines in order to get their content ranking in search results. The repetitive use of keywords in content, where they unnaturally appear word after word. 3) They Don’t Focus on Content. 2) They Over-Optimize.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. When I skipped the keyword research, convinced that my blog post was just THAT epic, THAT viral … I was wrong. But -- the BIG but -- it worked.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. I want to become a stronger, more multifaceted content creator.". 1) I will blog at least twice a week. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

FEBRUARY 19, 2013

In the early days of online marketing, tools like Google Analytics helped us understand our audience in aggregate. Web analytics fueled a revolution in marketing based on data, but it was marketing in aggregate. The content you serve to each individual can be tailored based on the context you collect from every channel.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Hubspot

OCTOBER 17, 2012

According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. Liking the content, they come back to see what else your company has to offer. As a result, dynamic content creates an experience that is tailored specifically to the user. A Smart Content Generator.

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28

Hubspot

AUGUST 24, 2016

seconds -- as short as that of a goldfish -- today's marketers are tasked with creating content that's engaging enough to appeal to distracted consumers. This is largely due to the fact that Snapchat content is inherently time-bound: Snapchat Stories disappear after just 24 hours. With the average attention span dipping to just 8.25

Press 28

Press Custom Publishing Social Media Clickthrough 28

Hubspot

DECEMBER 10, 2013

It''s a kind of experiment that shows two different versions of one piece of content (such as a landing page, email, or call-to-action) to two similarly sized audiences to see which one performs better. In our example, the control (Version A) would be a dark grey -- the color of most of our blog CTAs. It''s the status quo, the norm.

FAQ 28

FAQ Landing Pages Click Rate Conversion Rate 28

Hubspot

JANUARY 29, 2015

1) Promote your best content. Why not use retargeting to drive people towards blog content, for example? Larry Kim of Wordstream reported a 50% increase in repeat visitors, a 300% increase in time on site, and a 51% increase in conversion rate by promoting his content using retargeting. Imagine you’re a clothing retailer.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

SEPTEMBER 30, 2013

Google Analytics might not give us the answers we desire but, if parsed through with a discerning eye, Google Webmaster Tools can provide a wealth of valuable insight to marketers looking for confirmation that they’re putting their optimization efforts in the right places. Content Keywords: A Quick Pulse Check.

Keywords 28

Keywords Google Tools CTR 28

Hubspot

MARCH 22, 2013

I mean, lovable marketing is all about delighting prospects, and setting the right people up with the right content at the right time. With A/B testing, you can send two versions of a piece of content to an equal number of recipients and measure which performs better. 2) Engagement Through Personalization. and a Smidge of Negativity.

Opt-out 28

Opt-out Email Marketing Opt-in Clickthrough 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. HubSpot’s Sidekick team ran a test to see if making the last CTA in the SlideShare as the final step in the story increased conversions.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

MARCH 19, 2014

1) Clickthroughs. That information can help you adjust your strategy for choosing and arranging content within the newsletter based on what its goal is. Or maybe just click on a CTA in a blog post? More people in your list generally means more people will click on your email, and more people will convert on the content.

Newsletter 28

Newsletter Eye-Tracking Click Rate Clickthrough 28

Hubspot

JUNE 30, 2020

For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template. You can also use a social media report to report on campaign-level analytics. HubSpot's free social media report template has pre-made slides for you to report on all of your predominant social media metrics.

Social Media 95

Social Media Template Media Contingency Planning 95

Tomorrow People

JANUARY 7, 2021

Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. As Hubspot suggests, that well-written idea may be hitting the visitor at the wrong moment.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

Hubspot

OCTOBER 19, 2012

so I could officially bust them in this blog post. For a little help evaluating the usefulness of new social networks, reference this blog post, " 8 Questions to Evaluate Whether That New Social Network Is Worth Your Company's Time.". When they share your content, your SEO improves. 20 Common Social Media Myths BUSTED.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Feedback - What ideas are you generating from user-generated content and interaction? 1) Optimize your social media content. What's the rate of growth?

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

MAY 29, 2020

Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution. HubSpot offers a comprehensive, start-to-finish solution for all your marketing needs. Initial time savings.

Template 101

Template Budget Programs Paid Search Agency Best Practices 101