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The 23 Best Content Ideation Tools

Webbiquity

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. ” — B2B PR Sense Blog. Here you can find all of the top blogs on any given topic. 16) Content Idea Generator.

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How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

Hubspot

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business. Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. Until now. Here's what I found. Jackpot.

We Completely Redesigned the HubSpot Blog. Here's Why.

Hubspot

If you''re a regular reader of HubSpot''s Blog, you''ve probably noticed things are looking a little bit different today. Last night, we gave the HubSpot Blog a pretty drastic makeover. A little over a year ago, we redesigned the blog''s homepage. W e wanted to make our homepage the go-to start page for people who were looking for marketing or sales content.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. Content . Dangit!

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. C – Create Compelling Content.

A Tale of Two Sittings: Best of Times with HubSpot and Teradata

Customer Experience Matrix

Teradata’s marketing applications also extend beyond standard marketing automation to include marketing resource management and analytics. Indeed, there’s a case to be made that the company’s scope is superior to most competitive “marketing clouds”, which are usually pretty light on MRM and analytics and are often barely integrated. But I digress. Where was I? Fair enough.

The Best Content Analytics Tools: A Beginner's Guide

Docalytics

Content marketing is here to stay. The only way to evaluate customers' interactions with your marketing materials and to adapt accordingly is to measure engagement with the pieces most central to your content marketing strategy. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia.

How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

Hubspot

Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. The HubSpot Growth Stack consists of HubSpot's marketing, sales, and CRM software. Analytics & User Journey Mapping. Copy Audit.

How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]

Synecore

Try HubSpot's 30 day trial to see how you can control your marketing from one platform. Infographic Transcription : HubSpot’s all-in-one marketing software provides you with all of the tools necessary for you to optimize your website to get found by more prospects, convert more leads, and delight your customers. Blogging: Easily create content that will help your business get found.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. C – Create Compelling Content.

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. All people using your Google Analytics account can review annotations at any time. Content Grouping. Contacts.

What to Expect During the HubSpot Onboarding Process

Synecore

With HubSpot's marketing automation software platform, by contrast, the onboarding process doesn’t throw any curveballs and is easy to progress through. However, just to make sure you aren’t surprised by any eventuality, I wanted to share the following information with you so you know exactly what do expect during the HubSpot onboarding process. This is crucial to accurately track website analytics. If your site is built on WordPress, you can easily install the tracking code by downloading the HubSpot WordPress plugin. Keep your analytics pure! What to Expect.

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” ” Joe Pulizzi: “Every piece of your content should be excellent enough that customers are compelled to share it.

8 Myths People Believe About Analytics (But Shouldn't)

Hubspot

When many people start diving into their marketing analytics, they're nervous. If you have the data that needs to be analyzed, some helpful analytics resources , and a little confidence in yourself, you can report on your analytics. Myth #1: You must have a mathematical background to do analytics. Many platforms, like HubSpot, can even help you with that.).

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. C – Create Compelling Content.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance.

Top Marketing Blogs You Should Be Reading

Radius

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. After all, how do you make sense of all “noise” with the constant deluge of new content?

How to Answer 11 Common Marketing Questions Using Analytics

Hubspot

To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. We're going to walk through how to uncover this information using the HubSpot software, but if you have another marketing or analytics software, you should be able to take a similar approach.

10 Analytics Red Flags All Marketers Should Look Out For

Hubspot

One of the first questions most new HubSpot users ask is "What report should I be viewing?" While every company is different and every campaign as well, there are some tried and true analytics that every Marketer should be looking at. If you''re using HubSpot, you can find this information in the Keywords tool. So which blogging efforts paid off the most? Analytics

Want to Learn Marketing Analytics? Start With These 9 Great Resources

Hubspot

I''ve been interested in data and analytics for a long, long time. There''s a whole world of analytics out there -- and I''ve barely scratched the surface.There''s always more to learn, so I''ve made it my mission to learn as much as possible about analytics by talking with people and, of course, consuming as much content as I can online. 1) The KISSmetrics Blog.

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Hubspot

Snapchat is now known as a platform for individuals and brands -- one that allows users to create quick, lighthearted, and even educational video content without using valuable production resources. After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!). Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ). By the way, we fixed this one already.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!). Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ). By the way, we fixed this one already.

OMG it’s HubSpot 3!

Tomorrow People

The new version of HubSpot is released in the UK this month; here are the features we’re most looking forward to getting our greasy mitts on. As I’m sure you’ll already know, Tomorrow People is proud to be a HubSpot gold partner. (In In fact, we were named HubSpot's ‘ International Partner Agency of the Year ’ in August.). The cherry on the cake?

How to Use Excel to Run a Blog Content Analysis

Hubspot

Have you ever poured your heart and soul into a blog post only to see it completely tank? To gain a better understanding of their audience's interests -- and ensure that their content is actually resonating -- smart marketers are turning to the performance numbers of existing content to inform their strategy. How to Use Excel to Run a Blog Content Analysis.

Top Marketing Blogs You Should Be Reading

Radius

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. After all, how do you make sense of all “noise” with the constant deluge of new content?

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When's the Best Time to Publish Blog Posts? Figure It Out With a Custom Google Analytics Report

Hubspot

Which day of the week does your blog get the most traffic? It’s even more amazing once you realize how easy it is to create a custom report in Google Analytics that answers this question in a few quick minutes. Knowing which day of the week and what time of day your readers are visiting your blog is something you''ll want to be keenly aware of. Blogging analytics

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports? Find the answers to those questions and many more here in 16 remarkable guides to web analytics from the past year.

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

The typical B2B organization has many unique web pages and content assets. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Referral Traffic to Content Marketing Campaign. What are Custom Reports?

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Dear HubSpot: My Blog Isn't Generating Leads. Please Help?

Hubspot

So we decided to start a little advice column on the blog to help you figure out these tricky situations. Lead scoring, product adoption, motivating your sales team, generating more leads, finding enough content -- you name it, we''ll find you an answer. I post all of those blogs to social media, too, and try to interact a lot there. A budget that got slashed in half?

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. Fresh content. Syndication and blog directories. Clean code.

Want More Blog Traffic? Focus on Growing Subscribers

Hubspot

"How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. We've even blogged about it once before. As you may already know, one of the biggest benefits of blogging is its long-term ROI.

The 24 Best Visual Content Creation Tools

Webbiquity

More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. Visual and video content will become increasing important.” ” — B2B PR Sense Blog. ” — StoreYa Blog.

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The 15 Best Special-Purpose SEO Tools

Webbiquity

Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. This post reviews more than a dozen special-purpose SEO tools for functions like finding HTML errors, checking for broken links, performing technical SEO analyses, optimizing video content, checking page-load speed, and more. HubSpot.

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Inbound Marketing Analytics 101

The Effective Marketer

HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Business Blogging. The benefits of analyzing your marketing performance according to HubSpot are: 1. Get your free copy of the “ An Introduction to Inbound Marketing Analytics ” eBook. Email Marketing. Paid Search. Agreed!

Compounding Blog Posts: The Best Way to Grow Your Blog's Traffic [New Data]

Hubspot

We've all dreamt about writing a blog post so good that it generates more and more traffic each month after it's published. We recently found that there are unique blog posts in the archives of many business blogs that generate compounding traffic month over month and year over year. Want to learn more about these compounding blog posts? Sounds like a pipe dream. right?

Benefits of HubSpot's Social Media Tool

Synecore

What if we were able to directly tie a Tweet or a Facebook post to a lead in our database who’s engaged with our content? Let’s further speculate for a moment that we're able to send targeted messages, relevant content, and personalized messages based on our prospect's interests. HubSpot Marketing Automation Software has all the tools in one dashboard. It Gets Better. Wrong!

How Often Should Companies Blog? [New Benchmark Data]

Hubspot

"Blog early, blog often.". After all, blogs help businesses attract new website visitors and convert them into leads. Each time you publish an original blog post, you''re creating a new opportunity to get found in search engines, get shared on social media, get linked to by other sites, and get a new person to interact with your company. Blogging Analytics Daily

4 Blogging Best Practices for B2B SaaS Start-Up Companies

Sales Prospecting Perspectives

But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging. This question piqued my interest, and I thought I’d share with our readers my response: What are blogging best practices for a B2B SaaS start-up wishing to generate industry visibility? Write helpful content. Every blog post looks like a demo! No, no, no!