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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Improving Video Content for Better Goal Fulfillment Making your video content the best it can be is a must. Analyze and Adapt: Use analytics to track the performance of your videos. A/B testing different thumbnails can also be a great way to see what works best for your audience. Which ones are hitting the mark?

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Better Together: Digital Transformation and Advantageous Excellence

Vision Edge Marketing

CCBCC implemented a comprehensive digital automation initiative across its manufacturing and distribution operations, leveraging technologies such as robotics, automated guided vehicles (AGVs), and data analytics. Because these processes are key to scaling growth, we are often asked about the best ways to approach process optimization.

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5 CMO tips to transform marketing operations from killer to dream fulfiller

Martech

You finished your best singing-in-the-shower rendition of Ed Sheeran’s “Shivers” when BAM! The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1.

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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 114
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Getting help with customer experience transformation: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. They understand the best practices, industry trends, and successful strategies for delivering exceptional customer experiences. Data and analytics: CX transformation programs require a data-driven approach.

eCommerce 109
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The 5 best practices of digital asset management

Martech

In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. Auditing your assets before implementing a DAM is an important step in ensuring you select the tool that is best for you. Don’t only rely just on analytics.

Practices 117
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6 Ways to Optimize Omnichannel Engagement With Analytics

Parse.ly

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. In a multifaceted content ecosystem, content analytics serve as the eyes and ears of a business. Predictive analytics forecast possibilities, based on historical data.