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Web analytics is badly broken 

Martech

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy.

Analytics 126
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Adopting consent-based analytics for long-term marketing success

Martech

It’s important to start monitoring consent management as part of your digital analytics strategy. Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. The repercussions?

Analytics 124
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(Im)proving Content’s Impact Using Marketing Data Analytics

Contently

Content marketers must step up their marketing data analytics approach to show how content delivers business results. First, marketing data analytics helps content marketers communicate the benefits of content to non-marketing peers. Step 1: Decide what you want to know from marketing data analytics.

Analytics 184
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How HubSpot Adjusted Our Reporting Process After GDPR Changed Its Cookie Consent Laws

Hubspot

GDPR (General Data Protection Regulation) is an EU law that protects the personal data of EU users and regulates how businesses process and handle this data. clicked “Yes” on a cookie banner). In short, you can’t imply consent if users take no action on the banner and continue to browse the site. Image Source. Traffic From EU.

Hubspot 97
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How consent management platforms support data privacy compliance

Martech

GDPR: a quick summary The General Data Protection Regulation or GDPR, articulates stringent directives for any entity that collects, processes or stores personal data linked to European Union (EU) residents. A CMP offers configurable cookie banners and pop-ups that can be tailored to enhance the user experience.

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How to Set Up Google Analytics eCommerce Tracking for WooCommerce

Optinmonster

Google Analytics lets you see what’s working on your site, how customers behave, and find areas to improve. Why Enable WooCommerce Google Analytics Tracking. When you connect a website to Google Analytics, it tracks your website activity and traffic. Plus, it creates its own analytics reports for you.

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How one tech company is doing marketing without cookies

Martech

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Google Analytics. Getting rid of all the cookies requiring visitor consent also let Sentry get rid of a ubiquitous, often overlooked irritant: The consent banner.