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| Page 1 of 13 | Previous | Next | GREAT B2B MARKETING AUGUST 29, 2012 Marketing Analytics – Measuring What Matters in B2B One of the things that drives me batty is when otherwise smart B2B marketers focus relentlessly on marketing analytics that measure things that are not important, while neglecting the big picture – a classic example of missing the forest for the trees. This may sound heretical to some marketing analytics proponents, but I don’t think it matters all that much. Every one of these scenarios requires a different set of marketing activities, as well as different ways to measure and improve marketing analytics. Create a dashboard to showcase your marketing analytics. | CUSTOMER EXPERIENCE MATRIX JANUARY 29, 2009 SQLStream Simplifies Event Stream Processing It turns out that stream processing is one type of “complex event processing,” a field which has attracted some very smart but contentious experts. To see what I mean, check out Event Processing Thinking (Opher Etzion) and Cyberstrategics Complex Event Processing Blog (Tim Bass). For a basic introduction to data stream processing, see this presentation from Truvisio. Lack of sequencing may sound like a pretty big drawback for a stream processing system, but SQLStream compensates by letting queries specify a time “window” of records to analyze. | | | | | |
| FIFTH GEAR ANALYTICS MAY 29, 2012  Applying the Lessons of “Simplify and Repeat” to Analytics was intrigued about how the lesson of simplicity could be applied to Marketing Analytics. In the world of analytics, we tend to deal with complex datasets and analyses. Select the right analytical tools given the business application. About the Author: Vida Tamoshunas is the Director of Marketing Analytics at SIGMA Marketing Group. Vida Tamoshunas. | IT'S ALL ABOUT REVENUE JANUARY 18, 2013 What Web Analytics Don’t Tell You by Nick Dennis | Tweet this Marketers love web analytics. Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. But as valuable as these analytics can be, they only feed you numbers in the aggregate. With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. Fire up Google Analytics and it’s easy to find how much of your traffic comes from repeat visitors. What’s not to love? Page Depth. Page depth is a lovely metric to have. | PUZZLE MARKETER JUNE 26, 2012 The 6 Step Inbound Marketing Process [Infographic] I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. ” The Inbound Marketing Process infographic can be found on their original blog post here. I’ve outlined their 6 step process in the infographic below. internet users regularly use a social network” “20% of monthly Google searches are for local businesses” Step 4: Convert traffic to leads Leverage your website in order to get the visitor’s information and start them through your sales process. | FIFTH GEAR ANALYTICS JUNE 13, 2012  Marketing Analytics and Good Strategy Go Hand-In-Hand As marketing analysts, we are focused on delivering excellence in all things analytical, whether a basic profiling exercise to provide our clients with more insight into what their customers look like, or a suite of sophisticated predictive models that identify who is most likely to act in a given campaign. Application to Marketing Analytics. Vida Tamoshunas. What is Good Strategy? | | | | | | | |
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NUSPARK | SATURDAY, MARCH 9, 2013  Custom Reports: Measuring Lead Generation Conversions with Google Analytics
Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. This is a pure visit to your site, triggered by the Google Analytics tracking code. Analytics measures both visits and visitors in your account. MORE >> -
B2B LEAD GENERATION BLOG | MONDAY, MARCH 11, 2013  Marketing Analytics: 3 steps to help Sales and Marketing improve productivity
Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. They make it simple for Sales to participate in the process. Lead Generation lead generation leads marketing analytics marketing automation universal lead definitionIt’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance. She is able to: Track every penny of her marketing investment and its business impact. The number that closed. MORE >> -
FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 10, 2010  Web Analytics + Customer Voice = 20/20 Vision.
Web analytics is a balance of a number of different disciplines, but unlike a #16 seed in the NCAA basketball tournament, it’s never one-and-done. A recent web analytics engagement at SIGMA put the spotlight on an outcome where the results of multivariate testing conflicted with what came next. combination of web analytics data and a wealth of voice-of-customer data gave a very clear picture of the situation. Change the whole look and feel of the process. Interested in learning more about SIGMA’s web analytics offering? Andrew Lucyszyn. Tweet This! MORE >> -
LEADSLOTH | WEDNESDAY, FEBRUARY 10, 2010  B2B Marketing Analytics
On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Even though I almost flunked my Statistics class in college, there’s no denying that Marketing Automation and Marketing Analytics are two sides of the same coin. Why Analytics? Part of the attractiveness of Marketing Automation is that marketing processes finally become repeatable and measurable. Process Metrics. Optimize ROI. MORE >> -
FIFTH GEAR ANALYTICS | THURSDAY, JULY 15, 2010 Web Analytics Opt-out: Is It the Beginning of the End of Web Analytics?
When Google announced on its blog that the company was releasing a browser add-on that gives Web surfers the choice to opt-out of being tracked by Google Analytics, a few confused marketers commented that they thought this would lead to the end of Google Analytics as we know it. Why would a marketer not want Google to release an opt-out process? Others aren’t doing it : Other Web analytics tools, especially server log-based systems, don’t offer opt-outs. Data isn’t private anyway : The data that Google Analytics users see is fairly anonymized. David Penz. MORE >>
- Web Analytics 2.0 – It’s Not All About the Web. FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 13, 2010
- 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B. B2BBLOGGERS | THURSDAY, OCTOBER 7, 2010
- Make Marketing More Efficient by Embedding Analytics on Top KPIs VIEWPOINT | WEDNESDAY, MAY 1, 2013
- Social Media Marketing Metrics Explained SOCIAL MARKETING FORUM | MONDAY, DECEMBER 6, 2010
- Why Every B2B Company Needs Sales Analytics LEAD VIEWS | WEDNESDAY, NOVEMBER 10, 2010
- 18 (of the) Best Web Analytics Guides of 2011 WEBBIQUITY | TUESDAY, APRIL 3, 2012
- Optimizing with Lean 5S FIFTH GEAR ANALYTICS | THURSDAY, JULY 8, 2010
- Why You Need Marketing Analytics, Not Web Analytics HUBSPOT | THURSDAY, MARCH 8, 2012
- How to Enrich Customer Data for Efficient Marketing Analytics CROSS-CHANNEL CONVERSATION | THURSDAY, APRIL 11, 2013
- We need a chief marketing analytics officer CHRIS KOCH | FRIDAY, FEBRUARY 11, 2011
- The Magnificent Seven of Free(!) Web Analytics Tools VERTICAL RESPONSE | WEDNESDAY, JUNE 6, 2012
- Right-Sizing Your Marketing Analytics MARKETING LEADERSHIP COUNCIL | TUESDAY, NOVEMBER 22, 2011
- Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence INDUSTRIAL MARKETING TODAY | SUNDAY, OCTOBER 17, 2010
- Open Research: A Framework for Social Analytics DELICIOUS B2BMARKETING | SUNDAY, AUGUST 14, 2011
- Does Your Startup Lack Data Science? FIFTH GEAR ANALYTICS | THURSDAY, MAY 3, 2012
- SEO analytics data to pay attention to BIZNOLOGY | MONDAY, APRIL 8, 2013
- Where is ROI Best Applied in the Sales Process? THE ROI GUY | WEDNESDAY, MARCH 20, 2013
- Marketing Analytics: The Value of ‘Getting to Know’ Your Data. FIFTH GEAR ANALYTICS | THURSDAY, DECEMBER 22, 2011
- Three Excuses B2B Marketers Should Avoid LEAD VIEWS | TUESDAY, JULY 10, 2012
- When Can CI Professionals Actually Get to Deliver Customer Intelligence? FIFTH GEAR ANALYTICS | MONDAY, JUNE 11, 2012
- SAS Unveils High Performance Analytics Technology CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 29, 2012
- Is Web Analytics Alone Enough to Understand Your Web Interactions? FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 1, 2010
- Analytics: 2010 in review and 2011 predictions INSIGHTIQ BLOG | TUESDAY, JANUARY 11, 2011
- Visitor vs. Web Analytics and why you should care LOOPFUSE | THURSDAY, JANUARY 6, 2011
- 3 Marketing Analytics Tricks MODERN B2B MARKETING | MONDAY, MARCH 14, 2011
- Stage by Stage: Revenue Cycle Analytics Best Practices MODERN B2B MARKETING | SUNDAY, JULY 11, 2010
- Bridging the Actionable Analytics Gap INSIGHTIQ BLOG | TUESDAY, APRIL 26, 2011
- Accountability for Sales Qualified Leads LEAD VIEWS | WEDNESDAY, JULY 18, 2012
- Twitter Introduces Free Twitter Web Analytics Tool HUBSPOT | TUESDAY, SEPTEMBER 13, 2011
- Stop Ignoring Your Disparate Data Problems. FIFTH GEAR ANALYTICS | THURSDAY, MAY 31, 2012
- Quantivo Offers High-Volume Customer Analytics at a Modest Price CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 21, 2012
- 10 Tips to Help You Become a ‘Superhero’ Marketer IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 27, 2013
- 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program NUSPARK | SATURDAY, DECEMBER 31, 2011
- Social Intelligence adds value throughout the Stage Gate Process BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 15, 2012
- Bridging the Actionable Analytics Gap > Part2: Back to Basics INSIGHTIQ BLOG | MONDAY, JUNE 27, 2011
- 8 (of the) Best Web Analytics Guides of 2010 WEBBIQUITY | FRIDAY, FEBRUARY 4, 2011
- 9 Ways to Make Your Marketing Analytics Actionable HUBSPOT | FRIDAY, FEBRUARY 17, 2012
- Online Display & Social Media, Branding & Attribution- Affects on Conversions NUSPARK | MONDAY, JULY 2, 2012
- Stop the Insanity; A View on Social Media ROI for Lead Generation NUSPARK | SATURDAY, APRIL 28, 2012
- Online Display & Social Media, Branding & Attribution- Affects on Conversions NUSPARK | MONDAY, JULY 2, 2012
- Just How Scalable Is QlikTech? CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 27, 2007
- How Banks Use Data Mining to Answer the Big Marketing Questions. FIFTH GEAR ANALYTICS | FRIDAY, JULY 16, 2010
- Is Your Organization Likeable? Are You Attracting the Right Buyers? BUYEROLOGY | WEDNESDAY, MAY 2, 2012
- Marketing Analytics and Good Strategy Go Hand-In-Hand FIFTH GEAR ANALYTICS | WEDNESDAY, JUNE 13, 2012
- 7 Lead Nurturing Myths LEAD VIEWS | TUESDAY, JULY 3, 2012
- 9 Mobile Apps Every B2B Marketer Should Try IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 16, 2013
- IBMer: ‘Social Selling’ Is a Sales Process in Itself PAUL GILLIN | FRIDAY, APRIL 27, 2012
- 8 Tips to Improve Campaign Landing Page Conversion FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 21, 2010
- The Last 5 Trends Every Sales Exec Should Know for 2013 SALES CHALLENGER | TUESDAY, DECEMBER 11, 2012
- The Sixth Sense of Selling: Teaching Jedi Mind Tricks and More… SALES CHALLENGER | TUESDAY, AUGUST 2, 2011
- PowerViews with Bob Kelly: Redesigning Sales Process Basics VIEWPOINT | TUESDAY, NOVEMBER 20, 2012
- 5 Ideas and More to Improve B2B Marketing Strategy FIFTH GEAR ANALYTICS | TUESDAY, JULY 20, 2010
- There Is No Quick Fix. But Lead Generation Can Get You Off To The Races. FIFTH GEAR ANALYTICS | WEDNESDAY, JULY 7, 2010
- Deconstructing an Email Marketing Campaign THE EFFECTIVE MARKETER | TUESDAY, APRIL 10, 2012
- Taking Online Analytics to the Next Level, Part1: Google Analytics Incorporates Remarketing INSIGHTIQ BLOG | TUESDAY, SEPTEMBER 11, 2012
- Slow Death of the Funnel: Why Buyer Choice Matters to Revenue BUYEROLOGY | THURSDAY, FEBRUARY 16, 2012
- Analysis and Visualization: “Fifteen Minutes Can Save You …” FIFTH GEAR ANALYTICS | WEDNESDAY, MARCH 28, 2012
- Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 2 of 2) FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 20, 2010
- Climb the B2B Prospecting Ladder for the Best Affinity Partners FIFTH GEAR ANALYTICS | FRIDAY, JUNE 8, 2012
- 19 Reasons to Use Google Analytics for Your Business SAZBEAN | WEDNESDAY, MARCH 16, 2011
- Predicting Revenue through the Marketing Funnel DIGITAL BODY LANGUAGE | THURSDAY, NOVEMBER 19, 2009
- The A-Z Guide to B2B Lead Generation NUSPARK | MONDAY, DECEMBER 5, 2011
- 3 Ways To Connect With Today’s B2B Buyers BUYEROLOGY | SUNDAY, MARCH 4, 2012
- The B2B Lead Generation-Demand Generation Book “Hall of Fame” NUSPARK | SATURDAY, JANUARY 21, 2012
- An Interview with Jonathan Block from SiriusDecisions ANNUITAS GROUP | WEDNESDAY, FEBRUARY 16, 2011
- Marketing Lessons from Chernobyl CUSTOMER EXPERIENCE MATRIX | MONDAY, OCTOBER 22, 2012
- The Secret Sauce for Successful Marketing Campaigns FIFTH GEAR ANALYTICS | MONDAY, AUGUST 9, 2010
- Is Your Funnel Sick? LEAD VIEWS | FRIDAY, MARCH 30, 2012
- Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps VIEWPOINT | THURSDAY, FEBRUARY 2, 2012
- 10 Marketing Trends for 2011 FIFTH GEAR ANALYTICS | TUESDAY, NOVEMBER 16, 2010
- How-to: Use Netvibes for Social Media Monitoring SAZBEAN | FRIDAY, SEPTEMBER 24, 2010
- How to Enhance Your Marketing Videos With Analytics HUBSPOT | TUESDAY, DECEMBER 27, 2011
- Marketing Metrics: The key to marketing ROI DIGITAL VOICES | WEDNESDAY, JULY 13, 2011
- Are HootSuite’s new Analytics an Upgrade? SAZBEAN | THURSDAY, MARCH 10, 2011
- Thought Leadership Interview: Jeff Erramouspe Sheds Light on 3 Issues that Impact Marketing Automation Process Planning FUNNEL FOCUS | TUESDAY, AUGUST 17, 2010
- Is Your Funnel Sick? – Part 3 of Funnel Series LEAD VIEWS | TUESDAY, APRIL 24, 2012
- Selling Marketing Automation to the Executive Suite LEAD VIEWS | TUESDAY, JUNE 26, 2012
- Improve Sales Lead Generation via Marketing Analytics Part 3: Seven Findings VIEWPOINT | THURSDAY, FEBRUARY 9, 2012
- No Lead Left Behind LEAD VIEWS | TUESDAY, AUGUST 21, 2012
- New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions WEBBIQUITY | MONDAY, NOVEMBER 19, 2012
- 3 important SEO metrics to pay attention to BIZNOLOGY | THURSDAY, JANUARY 24, 2013
- Analytics: 2011 in Review and 2012 Predictions INSIGHTIQ BLOG | MONDAY, JANUARY 2, 2012
- Your Customer Segments Are on the Move! FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 6, 2010
- 4 Ways the Power of Buyer Choice Will Transform Business Marketing BUYEROLOGY | FRIDAY, MARCH 9, 2012
- Integration, Content and Analytics Drive B2B Digital Marketing Success SOCIAL MEDIA B2B | TUESDAY, MARCH 19, 2013
- 48 Ways to Measure Social Media Success WEBBIQUITY | TUESDAY, DECEMBER 20, 2011
- Scaling Up To Handle Big Data Analytics – The Cloud Could Be The Key DIGITAL VOICES | MONDAY, AUGUST 20, 2012
- 10 Tweetable Lessons in Marketing Analytics and ROI MODERN B2B MARKETING | WEDNESDAY, APRIL 13, 2011
- Choosing the Right Social Media Measurements SAZBEAN | THURSDAY, FEBRUARY 3, 2011
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