Scoop.it

OCTOBER 13, 2022

Content is one of the best ways to connect with your target audience and build relationships. So how do you access the proper information to personalize your content curation strategy for each customer? The answer lies in social media analytics. What Are Social Media Analytics? But not all content is created equal.

Curation 85

Curation Social Media Analytics Personalization 85

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

SmartBrief - Marketing

MARCH 7, 2024

Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages. Additionally, build in “share” buttons on web pages that allow for quick forwarding to other channels. Refine Google Analytics. Ask your audience. Sounds simple, right?

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Make updating your site part of your routine to keep clients engaged and informed. Image credit: Olya Kobruseva on Pexels. Build an Opt-in Email List.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Facebook is one of the most popular resources for any new marketer or business owner. Plus, Facebook has become one of the best paid advertising platforms at your disposal.

Landing Pages 72

Landing Pages Paid Content Facebook Optimization 72

accelerate agency

MAY 24, 2023

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of the search results. Well there’s one tool that you simply can’t do without: Google Analytics. With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. Sure, many will never convert because of a disconnect in the audience, offer, or timing. Far from it.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Webbiquity

NOVEMBER 28, 2023

It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. Now, apply data analytics. There might be a bottleneck.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. To put that growth into perspective, it took Facebook around four and a half years to reach that milestone. Prefer video? But don’t stop there.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Optinmonster

JANUARY 29, 2024

Before we get started, you’ll need to have Google Analytics set up on your site. If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress. Engagement : Enhancing interaction with the target audience. What Are Content Marketing Metrics?

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

SocialPilot

JANUARY 21, 2024

That’s why if you want your audience to reciprocate, you need to mention it explicitly. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. But, if you get your audience to interact with your work, it will help you get a step closer to a higher return on investment.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Unbounce

NOVEMBER 14, 2021

Use these audience research methods to find your target customer: Customer interviews and surveys Social media monitoring Competitive analysis Google Analytics and site performance reports Audience research tools like Spark Toro and Buzzsumo. One popular lead generation method is using a lead capture landing page.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Navigate the Channel

JANUARY 29, 2024

With the ever-increasing number of platforms and users, it has become a goldmine for businesses looking to expand their reach and connect with their audience. They provide users with a simple, personalized, and do-it-yourself promotion portal, equipped with advanced tools and analytics.

Social Media 65

Social Media Media Demographics FAQ 65

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. freemium, subscription-based, pay-as-you-go) to find what works best for your target audience and maximizes revenue.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Hubspot

APRIL 13, 2018

Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. The social network’s algorithm update will move tectonic plates in the Facebook marketing world. But they’ll see much better, faster results when they increase their Facebook advertisement budget. What is a Facebook Pixel?

Facebook 78

Facebook Advertising Agencies Work Management Click Rate 78

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Fast forward to 2019 and times have changed. Sprout Social.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working.

ROI 102

ROI Facebook Paid Search Agency Social Networks 102

SocialPilot

JANUARY 15, 2024

Viewers claim they retain 95% of the information given in the form of videos. Marketers land 66% more qualified leads through video marketing. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%. Social Media Video Stats for Facebook 45.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Note and move on.

Facebook 91

Facebook Work Management Ad Frequency Marketing Management 91

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). To this end, video analytics are essential.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Sprout Social

MAY 4, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. So far, three major platforms have introduced social commerce features: Facebook, Instagram and Pinterest. Instagram Shopping is directly linked to your Facebook Shop.

Work Management 139

Work Management Top of Funnel eCommerce Social Media 139

Convert

DECEMBER 16, 2020

Regardless of your marketing budget, when it comes to reaching your audience, what counts is how good you are at making decisions. After all, pages of information won’t do you any good if you don’t know what to look for. Furthermore, include them in your headlines to fully optimize your page.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

Heinz Marketing

SEPTEMBER 9, 2021

Does the platform offer analytics? Personalization: Use machine learning and predictive analytics to automatically put the most relevant content in front of each buyer across channels. Integrations: Adobe Experience Cloud, Salesforce, Microsoft Dynamics, SAP C4C CRM, Google, Facebook, LinkedIn, and more.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. But you’re only doing yourself and your audience a disservice if you keep yourself small and hidden away.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Adobe Experience Cloud Blog

JANUARY 15, 2020

You can reach larger audiences for a lot less money, and send an email in the right moment to the right people. . It relies on solid market research to inform the next course of action. . Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. Facebook and Google ads. Picture this: 41% of U.S.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Optinmonster

AUGUST 24, 2023

With the right tools, you can reach a wider audience, retain existing customers, and find new business partners. You’ll also get detailed insights and analytics to improve your email campaign. With captivating landing pages and sign-up forms, Brevo makes email marketing look easy.

Email Marketing 58

Email Marketing Marketing Management Tools Conversion 58

The Lead Agency

APRIL 14, 2024

Finding the right information is tricky. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. The more informative content you have, the more attractive you look to your prospects. The sky is the limit.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? In the world digital marketing, every touchpoint with your audience matters. One often overlooked yet crucial touchpoint is the “thank you page.” Let’s explore its significance and draw inspiration from some stellar thank you page examples.

Examples 73

Examples Webinar Metrics Marketing & Strategy Landing Pages 73

Martech

JANUARY 23, 2023

In a practical sense, that means when someone searches something like “best snowblowers” or “where to buy teak patio sets near me,” businesses are jockeying behind the scenes for position near the top of the resulting search engine results pages (SERPs). The reason for utilizing SEO as part of your search marketing strategy is simple.

Search Marketing 132

Search Marketing Paid Search Agency Planning PPC 132

Sprout Social

AUGUST 19, 2021

In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. So far, three major platforms have introduced social commerce features: Facebook, Instagram and Pinterest. If not, product information can be uploaded via a spreadsheet.

Stats 133

Stats Examples Tips Top of Funnel 133

Unbounce

AUGUST 6, 2021

Before you can accomplish your goals, you’ve gotta help your audience accomplish theirs. But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. The key to converting visits on your landing page? Audience research. Makes sense, right? It’s true!

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Optinmonster

DECEMBER 30, 2023

If your “above the fold” website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around any longer. They were usually folded in half so passersby could see the top half of the front page. It’s what hooks your audience or sends them away.

Examples 92

Examples Content Trigger Marketing Eye-Tracking 92

PureB2B

MAY 30, 2022

‍ Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. Intent data is information collected about a person’s behaviour online. For most companies, this data provides deeper insights into the buying process to better tailor marketing strategies to their target audience.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. For example, you could use search ads as a top-of-funnel tactic or layer a remarketing audience onto a video strategy, and then it becomes bottom-of-funnel.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Sprout Social

JULY 19, 2023

Experiment with embedding videos on your brand’s homepage, landing pages, product pages and blog articles. For example, along with Facebook Ads , add links to sign-ups and landing pages on your Instagram Stories to help drive conversions. Leverage native YouTube analytics to help you analyze your tests.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90