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Data-Driven Marketing: Leveraging Analytics to Make Informed Decisions

Benchmark Email

The answer lies in harnessing the power of data-driven decision-making and leveraging cutting-edge analytics tools to optimize marketing efforts. No longer… The post Data-Driven Marketing: Leveraging Analytics to Make Informed Decisions appeared first on Benchmark Email.

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What You Need to Know About Google Analytics 4 (GA4)

Marketing Insider Group

Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. That’s where Google Analytics 4 (GA4) comes in. Ready to get started with more advanced tracking and more accurate marketing analytics?

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How to Use Email Analytics to Inform Your Marketing Strategy

Litmus

You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? What kind of data will you find in Email Analytics? Why use Email Analytics and not just benchmarks? How do I get started with Email Analytics?

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Two Measures to Unlock the Value of Your Data Analytics Investment

Vision Edge Marketing

Data is a crucial asset that can help any business leader make informed decisions and gain a competitive advantage. Data analytics and insights are the keys to unlocking this potential. According to Octolis, many companies are investing 2-6% of their total expenses on data analytics, which includes tools, salaries, and services.

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How to Stay Competitive in the Evolving State of Martech

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.

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How Business Leaders Can Better Leverage Data to Make Informed Decisions

Vision Edge Marketing

It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. To stay competitive, accelerate customer acquisition, and excel at customer-centricity, leaders need to be able to make informed decisions based on accurate data and actionable insights.

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The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics. Google Analytics for Content Marketing: Where to Start.

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Your Ultimate Guide to the Trends Shaping Marketing Data

Trends in cross-channel marketing and analytics. By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. How marketers are adapting to a privacy-focused data ecosystem.