Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

Analysis 90

Analysis Marketing AI Examples SWOT 90

xiQ

OCTOBER 16, 2023

Optimize Sales with xiQ: AI-SWOT Analysis & Gilroy, Build deeper strategies FASTER! Enter xiQ and its AI-generated SWOT analysis and Pain Points feature—a true game changer. Enter xiQ and its AI-generated SWOT analysis and Pain Points feature—a true game changer. xiQ has solved this problem too. appeared first on xiQ inc.

SWOT 133

SWOT Analysis Optimization Ad Building 133

Tomorrow People

JUNE 14, 2022

Read on to learn about the most crucial steps of effective competitive analysis. Before conducting a competitive analysis, you must first pick what organisations you’re going to focus on. Direct interviews: You may interview customers who currently use (or no longer use) a competitor’s product or service.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Rev

NOVEMBER 8, 2023

Those lost sales opportunities can actually be great learning experiences if you take the time to conduct a win/loss analysis. What’s a win/loss analysis? Win-loss analysis (also called lost sales analysis) systematically identifies patterns in lost sales opportunities.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

Zoominfo

MARCH 10, 2021

billion doing so, according to new analysis from ZoomInfo. CRM implementations contribute to a massive, related ecosystem — in other words, a network of companies all providing services around a product. market share in the CRM industry, according to prior analysis from Gartner. Salesforce holds about 19.5%

Work Management 246

Work Management Analysis Marketing Management Cost 246

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Customer analysis should move through three different stages. Customer analysis must then show what the needs of these different customer groups are.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Zoominfo

AUGUST 18, 2020

If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?”. In fact, there are a host of obstacles that keep sales reps from being their most productive selves. Whether you realize it or not, sales productivity is directly related to the quality of your data.

Product 264

Product Zoominfo Ideal Customer Profiles Work Management 264

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Customer analysis should move through three different stages. Customer analysis must then show what the needs of these different customer groups are.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

Zoominfo

FEBRUARY 17, 2020

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Lake B2B

DECEMBER 26, 2022

Regardless of the size or industry a company belongs to, it has several business processes that ensure it delivers its product or service. This reduces cost and drives productivity, […]. The post What Is Business Process Analysis And How Do You Use It? And these processes are made up of a series of activities and tasks.

Analysis 105

Analysis Process Business Cost 105

Oktopost

NOVEMBER 16, 2023

Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis? Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 71

Analysis Budget Programs Social Media Allocation 71

Zoominfo

AUGUST 29, 2018

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Oktopost

APRIL 11, 2022

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis. 5 ways to leverage social listening for competitive analysis. What Is Competitive Analysis?

Analysis 118

Analysis Social Media Lead Scoring Lead Ranking 118

seo.co

MAY 16, 2022

One way is to perform an SEO content gap analysis to discover some of the ‘holes’ in your site content. Below is more information about how to do a content gap analysis. Content Gap Analysis Overview. Some of the things you will check during the content gap analysis are: Site pages. How To Do An SEO Content Gap Analysis.

Analysis 110

Analysis Top of Funnel SEO Work Management 110

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

Mereo

JULY 13, 2023

The kids may be off for the summer and living the life of leisure, but now is not the time for your product team to kick back poolside. Now is the time for your product management and product marketing leadership to set the stage for next year’s strategic annual plan. With existing products , you have two paths to growth.

Analysis 36

Analysis Product Work Management Marketing Management 36

Martech

JANUARY 11, 2024

Typeface helps align content to the organization’s brand guidelines, including themes, fonts, and product images—extracted from a central asset library. The post Microsoft unveils new workflow and analysis tools for Customer Insights appeared first on MarTech. These images are created and edited within Dynamics 365 Customer Insights.

Analysis 102

Analysis Tools CRM Guidelines 102

Sprout Social

AUGUST 5, 2020

With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Below we break down the key strategic elements of a strong competitive analysis strategy and discuss how you can leverage the Sprout platform to strengthen your brand position and grow your share of voice.

Analysis 139

Analysis Marketing & Strategy Advertising Benchmark Comparison 139

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. What Is SEO Competitor Analysis? Your business might have done competitor analysis for everything from product development to marketing strategy.

Analysis 119

Analysis SEO SERP Domain 119

Blue Flame Thinking

SEPTEMBER 8, 2023

Your website is the most visible view of your brand and products or services. The post The Importance of a Website Traffic Analysis appeared first on Blue Flame Thinking. Prospects and clients are visiting to learn more about you and engage. Keep asking the right questions to ensure you get the information you need.

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Marketing Insider Group

DECEMBER 3, 2020

In the B2B world, retail professionals aren’t the ones on the Black Friday “front lines”, but they are competing for which products win primetime shelf space and e-commerce hero features. B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners. But if U.S.

Analysis 229

Analysis Budget Programs B2B Work Management 229

SmartBug Media

APRIL 12, 2024

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog post will explore the latest product updates and how they can benefit your business. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Martech

MARCH 25, 2024

There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. of keywords in this analysis did not have an AI-generated response. About the Analysis. Why we care. Google SGE displayed for 91.4% Get MarTech!

Studies 83

Studies Paid Search Agency Google Product 83

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Valasys

SEPTEMBER 8, 2023

There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. AI-driven marketing techniques are becoming the standard, with data analysis playing an important part in assisting firms in achieving success.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Zoominfo

MAY 31, 2022

Know Your ‘Why’ The energy that comes with launching a new product or kicking off a fresh campaign can make sales and marketing teams eager to dive into the details. A total addressable market (TAM) is a calculation that represents the overall revenue opportunity for a given set of products or services.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

ANNUITAS

MAY 13, 2021

Given the critical importance of MAP within an enterprise environment – and looking through the lens of strategic deployment of MAP – ANNUITAS|research conducted an extensive analysis of four of the leading, Salesforce-integrated MAP software vendors in late 2020. This analysis focused on the Salesforce ecosystem, given its critical mass.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

Work Management 108

Work Management Marketing Management Product Differentiation 108

Industrial Marketer

MAY 11, 2021

Many small and medium manufacturers struggle with committing time to work “on” the business, whether it’s for market research, sales enablement, scouting for opportunities with product enhancements or supply chain management. A competitive analysis can be a great opportunity to focus the company on a key aspect of the business.

Analysis 92

Analysis Advertising Mediums Work Management Research 92

Heinz Marketing

MARCH 26, 2022

Most people believe B2B marketing to be dry and dull, however what researchers have found leads to this assumption is that it’s not the product or services offered that are causing this image, but how it’s presented. How to Conduct Effective Audience Analysis in Six Steps. B-to-B Marketing Doesn’t Have to Be Boring.

Analysis 86

Analysis B2B B to B Paid Search Agency 86

Launch Marketing

APRIL 26, 2023

What does it take to get a product from ideation to market saturation? The answer is a well-defined B2B product launch marketing strategy. Each plays a critical role in the product launch marketing strategy. If they do not align or support each other, they will often not help achieve success with the new product.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy B2B Marketing Product 117

ClearVoice

JANUARY 8, 2024

Instead of pushing products or services directly, it involves creating and sharing valuable content to attract and engage your target audience. Factors such as industry dynamics, customer demographics, and the nature of your products or services are crucial in determining the most effective approach.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Valasys

APRIL 15, 2024

What is SERP Competitor Analysis? Competitor analysis is the process of identifying successful online competitors and understanding their strategies. Most importantly, SERP analysis pinpoints areas where your own website can level up. Get ready to discover new tactics with us and boost your website’s visibility!

SERP 40

SERP Analysis Keywords SEO 40

Tomorrow People

JUNE 1, 2021

Take B2B products to market more effectively with a purposeful plan. The number of products introduced each year in different markets around the world is vast. But it’s safe to say the figure might not encourage a B2B product marketer: Only 40% of products make it to market – and of those, only 60% will generate any revenue.

Product 156

Product Ideal Customer Profiles Buyer Personas Gartner 156

Martech

MAY 11, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Artificial intelligence (AI) is sprouting everywhere in marketing technology.

Features 109

Features Click Fraud Product Advertising Agencies 109