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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot

Give adequate details about the setting, the people involved, and any relevant background information. For example, if the role requires you to work independently, prepare some examples of when you mastered a project solo. For example, I recently worked with a software company to [Achievement 1] and [Achievement 2].

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5 Ways to Revolutionize Your CX Strategy with AI

Marketing Insider Group

There are already countless examples of this in consumer-facing industries. Since traditional QA relies on a random sample of customer and agent conversations, these limitations mean fewer interactions to analyze and less consistency in the data presented. CX leaders have only scratched the surface of its capabilities.

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

This ensures that your products and services remain relevant and competitive in the market. For example, a telecommunications equipment manufacturer could pursue market development by exporting its products to international markets, focusing on regions where there is a growing demand for their technology.

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How to use AI analytics for targeted business decisions

Sprout Social

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. What is AI analytics?

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Predictive Models – Future Insights from Past Data

Engagio

Predictive analytics models are the (often very sophisticated) tools used to perform this analysis. Predictive modeling starts with data collection — gathering relevant data. Transform data into an analysis-ready format. Now, choose the features (or variables) most relevant to the outcome you are trying to predict.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. Tracking conversations relevant to your brand needs to be consistent and scalable. This is where something like social media sentiment analysis can really save the day. Again, monitoring requires being both attentive and proactive.