Sprout Social

MAY 7, 2024

To see all the conversations about their business on TikTok, many brands use social media monitoring tools. Why TikTok monitoring is valuable for brands TikTok monitoring is a form of brand monitoring that gives insight into what your audience thinks about your business and product and services.

Marketing AI 97

Marketing AI Work Management Tools Marketing Management 97

Martech

JANUARY 11, 2024

Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support. This article series explores this challenge and opportunity across the customer journey.

Purchase 83

Purchase Marketing AI Optimization Customer Satisfaction 83

Binary Demand

APRIL 8, 2024

You gain precision in identifying, targeting, and engaging with your customers by dissecting your market into distinct segments. Delving into B2B target market segmentation aligns with these core business principles and propels your enterprise toward unparalleled success. This ensures accuracy and usefulness.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

OCTOBER 25, 2021

User-friendly eCommerce is vital to the success of every business these days with consumers flocking even more to purchasing everything online. Speaking of competition, there is one thing that your competitors won’t be able to copy: how you treat your customers. Customer Satisfaction (CSAT). Key CX Metrics to Track.

eCommerce 243

eCommerce Churn Rate Customer Satisfaction Loyalty 243

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 103

Social Media Ideal Customer Profiles Media Customer Satisfaction 103

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Or, you might find their customers are asking for a new feature.

SWOT 91

SWOT Budget Programs Eye-Tracking Advertising Benchmark 91

Televerde

JULY 26, 2022

Understanding your customers and their expectations is critical to delivering superior customer service. One way to do this is to understand and improve the connection between data and the customer experience. Here, we will explore why improving the customer experience is important and the steps you can take to improve it.

Ideal Customer Profiles 105

Ideal Customer Profiles Customer Satisfaction Touchpoints Customer Surveys 105

Tiecas

SEPTEMBER 5, 2023

In this article, I will delve into the nuances of these two concepts and explore how they contribute to the growth and profitability of industrial businesses. It defines the target audience, the value proposition and the key messages that differentiate a company from its competitors.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. It provides valuable insights into customer preferences, behaviors, needs, industry trends and opportunities. Analyzing and interpreting market data is also crucial for business growth. But, gathering data is only the first step.

Research 52

Research Paid Search Agency Business Analysis 52

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management.

Marketing AI 122

Marketing AI Paid Content Work Management Marketing Strategy 122

Huptech Web

MARCH 15, 2024

Before reading this blog, consider where you might be losing customers in your funnel and the root cause. Read More: Customer Journey with Inbound Marketing Funnel You might be making $$$$$ in the first year, and some time later, sales drop gradually. These aspects can be super important for your business’s success.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Outgrow

MAY 12, 2024

Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study In today’s skincare market, brands want new ways to connect with customers. They want to understand their customers’ needs and concerns to offer the right products for their skin types.

Case Study 52

Case Study Case Studies Outgrow Studies 52

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Marketing AI 99

Marketing AI Ideal Customer Profiles Allocation Analysis 99

Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. There is a massive amount of social media data available today, and businesses are eager to tap into it. But if you aren’t factoring in meaningful social media data, you will miss crucial insights.

Social Media 77

Social Media Media Customer Satisfaction Lead Scoring 77

PureB2B

FEBRUARY 8, 2022

At its core, behavioral analytics is concerned with understanding customer action and marketing behavior, which leads to better decision-making and business planning. In a digital world, customer-centric information and intent data are the key to service personalization, customer experience enhancement, and business mapping.

Marketing Management 62

Marketing Management Analytics Resource Management Campaigns 62

Rev

NOVEMBER 1, 2023

Want to understand your customers better than—and before—anyone else? Well, we hate to break it to you, but… your typical ideal customer profile isn’t gonna cut it. Or is it because your business offers a solution that solves their pain points, addresses their specific needs and delivers exceptional value? Think about it.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Read next: What is customer journey analytics? The end-to-end customer journey.

Touchpoints 98

Touchpoints Gartner Word of Mouth Loyalty 98

Hubspot

MARCH 5, 2021

Whether you currently own or you' re looking to start your own business, you need to do the same thing. A competitive analysis will help you identify your competitors and research their products, sales, and marketing strategies. SWOT analysis. The features could be something like price or customization potential.

Template 88

Template SWOT Differentiation Analysis 88

Sprout Social

AUGUST 16, 2023

Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Listening enables financial institutions to perform swift situation analysis and crisis management, which are crucial for successful crisis responses. That’s why social listening is the most valuable way to mitigate risk. Data supports his claim.

Work Management 73

Work Management Marketing Management Social Media Service 73

GrowPowerful

JULY 5, 2023

As a SaaS CEO, the second half of the year is a critical period for your business. Identify key performance indicators (KPIs) that are relevant to your SaaS business and compare your performance to industry leaders and competitors. This analysis will help you understand where you stand and where you need to improve.

Marketing Analytics Tools 52

Marketing Analytics Tools Word of Mouth Advertising Benchmark Customer Satisfaction 52

Martech

AUGUST 23, 2023

The marketing technology revolution is the compass guiding businesses through uncharted waters. Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The consumer moves faster than the brand.

Work Management 96

Work Management Marketing Management Digital Transformation Customer Satisfaction 96

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Tools 87

Tools Work Management Marketing Management Business 87

Binary Demand

JUNE 22, 2023

The quick answer is that businesses gain valuable insights into their target audience, industry trends, and market dynamics by gathering, analyzing, and utilizing data. A dataset with high data quality assurance is deemed suitable for meeting business needs. But there’s so much more.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Oktopost

JANUARY 12, 2021

It is what the customer gets out of it. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Cost per Acquisition 101

Rev

JULY 5, 2023

It outlines your product’s target market, customers, channels, pricing and more—and makes sure that all teams are aligned and working together. Creating and perfecting a go-to-market (GTM) strategy that works for your business is essential. GTM is a critical part of a successful business plan. Here’s why you need it.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

SalesGrape

NOVEMBER 19, 2023

It enables them to understand their needs better, address concerns promptly, and offer tailored solutions that align with their business objectives. 4) Continuous Improvement: Regularly reviewing telemarketing strategies through metrics such as conversion rates or customer satisfaction scores helps identify areas for improvement.

Telemarketing 90

Telemarketing Allocation Marketing Management Advertising Agencies 90

sagefrog

APRIL 2, 2024

But what exactly is a MarTech stack, and how can it benefit your business? By harnessing these technologies, businesses can gain valuable insights into their target audience, personalize their marketing campaigns, and ultimately drive better results. 7 Proven MarTech Tools Every B2B Marketer Needs 1.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Exo B2B

JANUARY 30, 2024

22 years ago, I wrote the first Exo article (the “B2B” was added the following year) entitled “Integrating the Internet into your business strategy” Rereading it, I was struck by the similarities between the integration of the Internet into business and what we’re seeing now with the arrival of artificial intelligence.

Marketing AI 52

Marketing AI Resource Management Terms and Conditions Internet Marketing 52

B2BMarketing.net

FEBRUARY 8, 2024

Ask yourself: what problems are we solving— marketing problems, but also business problems? What goals do we have that address delivering business solutions? Objectives tied to business and marketing goals often result in interdisciplinary work-streams, integrated teams and alternative paths to ensure efficient and effective impacts.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Salesforce Marketing Cloud

MAY 23, 2023

Process mining is an innovative technology to discover and analyze business processes using event data extracted from CRMs and other systems. Process mining can drive business value in pretty much any industry: banking, finserv, telecommunications, healthcare – you name it. This directly translates to customer value and satisfaction.

Process 52

Process Work Management Marketing Management Lead Scoring 52

Heinz Marketing

OCTOBER 8, 2021

Think about all the times you had a really great experience as a customer- the way you felt after those experiences. Now think of those other times when your experience as a customer wasn’t the greatest, in fact you couldn’t believe everything that just happened. What is Customer Experience? Social Media. In-person store visits.

Paid Search Agency 124

Paid Search Agency Word of Mouth Loyalty Work Management 124

RebelMouse

AUGUST 3, 2023

This is different from first-party data, which is collected directly from a company's own customers or website visitors. This approach is a key differentiator for our solutions, and the reason we’re making breakthroughs that the rest of the industry is missing. Enhanced predictive analytics to forecast user behavior.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

RebelMouse

AUGUST 3, 2023

This is different from first-party data, which is collected directly from a company's own customers or website visitors. This approach is a key differentiator for our solutions, and the reason we’re making breakthroughs that the rest of the industry is missing. Enhanced predictive analytics to forecast user behavior.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52