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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

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Why and How to Conduct a Competitive Content Analysis

Heinz Marketing

But more recently, buyers have changed the way they consume information and interact with businesses. Additionally, businesses should evaluate what their competitors are doing in order to understand how they stack up. This can be done through completing a competitive content analysis. Why Conduct a Competitive Content Analysis.

Analysis 122
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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Obviously, succeeding in the realm of competitors requires business intelligence. Read on to learn about the most crucial steps of effective competitive analysis. Before conducting a competitive analysis, you must first pick what organisations you’re going to focus on. What differentiates their offering: How are they unique?

Analysis 156
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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Discover Current Industry Trends and Consumer Behaviors Staying attuned to industry trends provides a window into the evolving landscape in which a business operates.

Business 115
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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. Integrate product strategy with the business model of the product. Apply frameworks to define product strategy.

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SWOT Analysis for Your Business and Content Marketing

ClearVoice

What is SWOT analysis? As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths, Weaknesses, Opportunities, and T hreats. Now imagine applying this level of introspection to your small business or enterprise. What is SWOT analysis?

SWOT 115
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Using Your Competitors’ Knowledge to Build Your Business

The Lead Agency

This holds especially true in the realm of business, where multiple companies vie for your customers’ attention and, ultimately, their spending power. All businesses face competition. Knowing your competitors means more than simply researching what’s already out there.