Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? Competitive analysis. Competitive analysis. Revenue funnel analysis. Optimization & predictive analysis. This platform offers an integration with Google Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? Competitive analysis. Competitive analysis. Revenue funnel analysis. Optimization & predictive analysis. This platform offers an integration with Google Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Sprout Social

NOVEMBER 8, 2023

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Sentiment analysis is an integral part of delivering an exceptional AI customer experience.

Work Management 110

Work Management Marketing Management Customer Satisfaction Analysis 110

Martech

NOVEMBER 15, 2023

Articles or posts that challenge popular opinions, backed by data or unique insights. It helps stand out against the sheer volume of content Generative AI excels at creating explainer articles on well-trodden topics but can’t offer fresh, informed opinions. Why is human thought leadership so valuable right now?

Thought Leadership 133

Thought Leadership Work Management Marketing Management Opinions 133

Contently

JANUARY 31, 2023

For example, if your company uses an email-serving platform or service provider, chances are the platform has AI-based predictive analytics to identify which recipients will open a message based on its subject, day of send, and time of send, among other factors. Let’s look a bit deeper into where they are showing up.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics. How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

6sense

SEPTEMBER 29, 2021

6sense, the leading Account-Based Orchestration Platform , powered by AI, announces its rating as a leader in Forrester Research’s The Forrester Wave : B2B Customer Analytics, Q1 2019 report. Universally, reference customers cite depth in account propensity and in-market analysis as driving forces for staying loyal to 6sense.”. “We

Analytics 48

Analytics Forrester Marketing Management B2B 48

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. Data Analysis AI in marketing takes data analysis to new heights by saving time. I also use it to enhance our writing.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Martech

MAY 11, 2023

Factoreal has released four new AI-powered email marketing features: Smart Headings generates email headings, Smart Buttons creates call-to-action suggestings, Image Generator converts text into images and Text Generator creates text based on an analysis of the brand’s voice. Talking Medicines launched Drug-GPT on its PatientMetRx 2.0

Features 107

Features Click Fraud Product Advertising Agencies 107

Sprout Social

JUNE 7, 2023

By giving them something they want, you make customers feel like they are important and their opinions matter. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. Semantic classification further ensures there are no duplicates.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Webbiquity

JULY 21, 2020

to extract insights from analytics or generate leads). PaveAI allows agencies, ecommerce vendors, and businesses of all sizes to focus their content marketing efforts more effectively by using AI to identify correlations in Google Analytics data which would extremely hard to spot manually. Fortunately, no!

Marketing AI 345

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 345

Brandwatch Marketing

NOVEMBER 19, 2018

Social media analytics and industry analysis can help you find out what food the dogs want to eat. But with all of these, you are (a) only getting a subset of the entire possible market and (b) only getting a subset of the opinions of that subset. Building your market hypothesis using industry analysis.

Analysis 65

Analysis Enterprise Management Paid Search Agency Work Management 65

Contently

JANUARY 26, 2023

Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Run a gap analysis. What is thought leadership? Define your goals and KPIs.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

The Lead Agency

NOVEMBER 14, 2023

Tools & Techniques There are a number of tools available to assist in understanding the landscape of competitors: Market research surveys and analysis can unveil direct and indirect competitors, shedding light on their offerings, market positioning, and customer perceptions.

Ad Building 118

Ad Building Business Work Management SWOT 118

Martech

JULY 6, 2023

Turbo to its event analytics platform. is an AI-based video generation and analysis tool. The video analysis tool lets users automatically tag animals, people, objects, and brands in lengthy videos. Dig deeper: AI and marketing: What the stats show Now, on to the new products, features, integrations and enhancements.

Marketing AI 112

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 112

SmartBug Media

JULY 4, 2023

Public Relations Messaging Effective public relations messaging helps shape public perception, manage reputation, and influence opinions about an organization or individual. It aims to shape public opinion and maintain positive relationships with various stakeholders.

PR 98

PR Planning Marketing Management Public Relations 98

Martech

APRIL 29, 2024

It’s been the topic of heated discussions in boardrooms and around water coolers for as long as anyone can remember, and people have some pretty strong opinions on this one. Porter’s value chain analysis highlights this idea. The age-old marketing question: Should we prioritize activity or results?

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Sprout Social

APRIL 29, 2024

Reputation management services help you quickly address your audience’s concerns, resolve issues and acknowledge their comments, showing your brand community how much you value their opinions and actively listen to them. The platform also offers analytics on search keywords and reviews. This will deepen your connection.

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Champion Communications

DECEMBER 15, 2023

From media monitoring and analysis to content planning and distribution, AI can enhance professionals’ work. AI-driven predictive analytics will become a key aspect of PR campaigns, enabling practitioners to anticipate trends, identify target audiences, and tailor their messaging.

PR 62

PR Forecasting Campaigns Analysis 62

Webbiquity

AUGUST 13, 2019

Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers. Drilling further into the report, it’s interesting to note how marketers are researching their audiences, and the key gaps within that process.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Salesforce Marketing Cloud

NOVEMBER 4, 2021

FACT : Many people without specialized degrees in data science or analytics have a natural ability to connect the dots between data points within datasets. FACT : The best decisions are often made by those who rely on a balance of judgment, analysis, analytical skills, and dissenting opinions. SUBSCRIBE NOW.

Correlation 98

Correlation Merchandising Opinions Training 98

Martech

AUGUST 11, 2021

For this reason, it’s critical for brands, institutions, and agencies to listen and understand consumers as they share their opinions on social media. These opinions are a valuable resource to protect your brand health, detect emerging trends, and keep a watchful eye on competitors’ performance with consumers. NetBase Quid.

Social Media 134

Social Media Marketing AI Media Brand Identity 134

Binary Demand

APRIL 8, 2024

Information can be gathered through various sources such as CRM systems, website analytics, customer feedback, research reports, industry publications, databases, surveys, interviews, and focus groups. Utilize techniques like cluster analysis, persona development, and value proposition mapping.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Convince & Convert

APRIL 9, 2015

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. Analysis, context, distribution, and ease of understanding, in whatever language, are the new drivers. People post their emotions, thoughts, and opinions.

Enterprise Management 158

Enterprise Management Analysis Opinions Social Media 158

Heinz Marketing

DECEMBER 22, 2023

Opinions differ—some think it’s about to revolutionize our work, while others argue it’s already done so. Predictive Analytics What it is: Use AI-powered predictive analytics to forecast future customer behaviors and needs.

Personalization 65

Personalization B2B Eye-Tracking User-Generated Content 65

Heinz Marketing

JUNE 30, 2023

Utilize customer relationship management (CRM) software, analytics tools, and surveys to gather data that provides valuable insights. Take Actionable Insights Use the insights gained from data analysis to make informed decisions and take targeted actions. Conclusion Leveraging metrics is essential for B2B customer-led growth success.

Churn Rate 105

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 105

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Cindi Howson : Gartner VP Research, Business intelligence, data & analytics. Location: Bangladesh. Communication Skill.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Oktopost

DECEMBER 21, 2023

Competitor Analysis : Evaluate competitors to identify areas where they excel or fall short. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. This type of analysis is not limited to advertising alone.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Marketing Insider Group

NOVEMBER 18, 2020

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

ERDM

MAY 15, 2018

He spent the last 3 years focused on customer experience initiatives and analysis and customer journey discovery. His points about the need for improved customer journey analytics is critical for all marketers. His points about the need for improved customer journey analytics is critical for all marketers.

Loyalty 67

Loyalty Analytics Lead Scoring Lead Ranking 67

Brandwatch Marketing

OCTOBER 25, 2023

The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

LeadSloth

FEBRUARY 10, 2010

On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Why Analytics? I’d love to have Google Analytics for Marketing Analytics. What I Want.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

Martech

JUNE 9, 2023

MarTechBot was used to clarify concepts, explain best practices and provide expert opinions. Themes of conversations: Insights into marketers’ areas of interest Our analysis also revealed the themes that dominate conversations with MarTechBot. Additional reporting and analysis by Karina Sarango. What does ABM mean?

Account Based Marketing 99

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 99

Ambal's Amusings

AUGUST 26, 2009

Let's face it, people's opinion about your brand matters a lot in this social media age. Many startups have seen a business opportunity here in providing people and businesses with measurement and analytics tools that would do just that - drawing the portrait of a brand's online perceptions. This analysis can be taken to Twitter too.

Analysis 100

Analysis Brand Identity Branding Thought Leadership 100

Modern B2B

SEPTEMBER 28, 2023

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Heinz Marketing

OCTOBER 15, 2021

Tip 1: Have a sampling & analysis plan. Analysis plans often get left in the dust, but they are very necessary at the design-stage of the survey, not after you have your responses. A good sampling & analysis plan includes, at least, the following: Project goals. Analysis plan. Project timeline. Project team.

Customer Surveys 117

Customer Surveys Tips Planning Sample 117

Hubspot

MARCH 1, 2019

That’s being Google Analytics-driven. It can reveal your customers’ true opinions and feelings toward your brand, which is challenging to extract from quantitative data or structured data. It’s also difficult to examine unstructured data with standard data analysis methods and tools like regression analysis and pivot tables.

Marketing Analytics Tools 78

Marketing Analytics Tools Analysis Opinions Analytics 78