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The Decision Journey: New Insights from Reddit Research

Convince & Convert

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. Competitive platforms = Facebook, Instagram, Twitter, TikTok, Snapchat, Pinterest, LinkedIn, YouTube. Footnotes: Reddit Custom Survey, U.S.,

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5 Alternatives to Facebook, Google, and Amazon Ads

Hubspot

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

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How to Research Your Idea BEFORE You Pitch It

nDash

But your pitch will need more than just an idea, and that’s where good research comes in. Getting Started with Research. While researching a brand, make sure your idea meets the brand’s needs. Research Tools for Content Writers. Research your idea before pitching a content idea. Research databases.

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2024 Predictions: Social media’s evolution

Martech

YouTube might offer a refuge If consumer apathy takes root generally across social media, as Gartner predicts, YouTube might prove more durable than the norm. YouTube is an example of a social platform where consumers are potentially more accepting,” said Gutter. Amazon is expected to capture 12.4% of all U.S.

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Market Research Guide

Excelsior Research

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. Many OTT platforms like Netflix , Amazon prime witness rise in web series. Why Market Research? Second, research also helps in Marketing and sales.

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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

Use cases : Advanced research, complex reasoning and multimodal applications. Amazon Q Capabilities : Optimized for use within AWS, leveraging 17 years of AWS data. If you sell on Amazon, you are likely already seeing advanced AI capabilities built into the platform. Learn more : Google Cloud. Learn more : Anthropic.

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From Numbers to Nuggets: How Sacra Transforms Data Into Research Worth Reading

Animalz blog

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.