Kevin Indig

OCTOBER 30, 2023

  SERP dynamics.  Watch the   Keywords. View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positions).   Countries. Watch SERP efficiency by countries. 

Brand Identity 106

Brand Identity Branding CTR API 106

Huptech Web

AUGUST 11, 2023

Table Of Contents Introduction Why Are Keywords Important in SEO? Foundations of Effective Keyword Research What is Keyword Relevance? Understand Search Volume and Competition Top-Rated SEO Tools For Effective Keyword Research Find the Right Balance by Evaluating Keyword Competition What is the User Intent of Keywords?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

seo.co

MARCH 14, 2022

This type of interaction has been predicted for years but it is finally here with Google Home and Amazon Echo devices becoming increasingly popular. Voice search is carried out by smart speakers, such as Amazon’s Alexa. Google Home, Apple’s Siri, and Amazon Echo devices are all voice search enabled.

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

Martech

JANUARY 23, 2023

In a practical sense, that means when someone searches something like “best snowblowers” or “where to buy teak patio sets near me,” businesses are jockeying behind the scenes for position near the top of the resulting search engine results pages (SERPs). is rising in popularity and accuracy.

Search Marketing 123

Search Marketing Paid Search Agency Planning PPC 123

Moz

FEBRUARY 12, 2019

The STAT whitepaper looked at how SERP features respond to intent, and the bonus blog posts broke things down even further and examined how individual intent modifiers impact SERP features , the kind of content that Google serves at each stage of intent, and how you can set up your very own search intent projects.

Keywords 60

Keywords Intent SERP Ad Building 60

Brightedge

FEBRUARY 15, 2022

Work with native speakers for keyword research. Certain keywords will carry high volumes irrespective of international boundaries, and a significant portion of your content will be suitable for direct translation, but your keyword research processes should also account for country-specific queries, both general and long-tail.

Practices 141

Practices SEO Best Practices Domain 141

Hubspot

FEBRUARY 4, 2021

While keyword research, overlap tests, and link-building, are a must for creating an online presence, there's much more you can do to increase the amount of traffic coming to your webpages. These are keywords that aren't specific to your brand, but they may be relevant to your industry. Analyze keywords beyond search volume.

Hubspot 101

Hubspot SEO Content Lead Ranking 101

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Adobe Experience Cloud Blog

JANUARY 9, 2020

Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web. Ever since the Hummingbird update , Google focuses on ranking relevant content to each search with more intensity. Tip #5: Long-Tail Keyword Research. Why is that?

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

RebelMouse

AUGUST 2, 2023

From Google incorporating AI into its algorithms to how AI influences SERPs, ranking, featured snippets, and more, AI has made its mark on the digital marketing industry. Leveraging AI for Keyword Research and Optimization Is AI-generated content good for SEO? As of right now, we know how Google feels about using AI.

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

Optinmonster

JANUARY 22, 2024

It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. These descriptions provide what keywords to rank products for in SERPs. Identical content fights for SERP positions. If you can fit in a keyword, do so.

Lead Scoring 68

Lead Scoring Lead Ranking SEO eCommerce 68

Conductor

MARCH 29, 2022

In this section, we analyze the market share and SERP volatility for eCommerce-related searches from 2020 through 2022, revealing some surprising trends. In March 2020, Google returned URLs from retailers like Walmart and Amazon that contained lists of printing-related products. eCommerce content trends: new rankers & result types.

eCommerce 115

eCommerce Paid Content Features Trends 115

Optinmonster

JANUARY 22, 2024

It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. These descriptions provide what keywords to rank products for in SERPs. Identical content fights for SERP positions. If you can fit in a keyword, do so.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

Scoop.it

JANUARY 4, 2022

Optimizing useful and relevant content is among the most vital SEO ranking factors. Content related to search queries get higher chances to show up on SERPs, driving organic traffic and increase your site visibility. That’s why having an SEO strategy that places you high up on page one of SERP is very important.

SEO 52

SEO SERP Lead Ranking Lead Scoring 52

Content Standard

AUGUST 12, 2020

And while landing atop SERPs is sometimes achievable through traditional search engine optimization, this strategy alone doesn’t always equal voice search success. Incorporate Spoken and Long-Tail Keywords Creating content that reflects the way people speak can help you expand your voice search reach.

Long Tail Marketing 95

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 95

Hubspot

AUGUST 19, 2020

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. So what do these SERP statistics mean for you? What Marketers Can Learn About Keywords, Rankings, and Users. It's also worth noting that keywords shouldn't be the main focus of your content strategy.

Organization 101

Organization Paid Search Agency Lead Ranking Lead Scoring 101

Salesforce Marketing Cloud

OCTOBER 20, 2021

A few that are the most important include the page’s content , targeting the right keywords , and backlinks. Before jumping into the details, here’s a glossary of common SEO terms: Organic search results : This is also called the Search Engine Results Page (SERP). Target the right keywords.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

Hubspot

MAY 7, 2019

79% of keywords and 47% of keywords in positions 1-20 rank differently on mobile and desktop. These changes reduce bounce rates and increase page rank on Google SERPs. Four times as many people are likely to click on a paid search ad on Google (63%) than on any other search engine -- Amazon (15%), YouTube (9%), and Bing (6%).

Statistics 100

Statistics Google Click Rate Adwords 100

Moz

FEBRUARY 26, 2019

From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Further SERP feature intrusions in organic search. SERPs will become more interactive.

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

Brightedge

APRIL 24, 2020

Through BrightEdge Instant , we’ve found that certain keyword search volumes have skyrocketed over the last few weeks. Below you can see Instant results that show people are looking, specifically, for remote jobs or jobs at companies that are still open during the pandemic including Amazon. Changes in Search Trends.

Top of Funnel 75

Top of Funnel Planning Work Management Marketing Management 75

seo.co

APRIL 11, 2021

The rise of Amazon and Amazon marketing made this clear. But contrary to common belief, Amazon does not hold a monopoly on eCommerce. But unlike Amazon, all its listings are pulled directly from online retailers. The average amount of time between a Google product search and a purchase is 20 days (It’s 26 days on Amazon).

Work Management 107

Work Management Google Marketing Budget ROAS 107

Method and Metric

OCTOBER 18, 2019

Much like optimizing web pages for search engines to improve visibility and rankings, ASO focuses on optimizing your app both in app stores (such as Google Play, iTunes, Amazon App Store, and the Windows Store), as well as outside the app store, with the goal of getting more downloads and conversions. Why is ASO important? App downloads.

Optimization 90

Optimization SEO Keywords Click Rate 90

KoMarketing Associates

NOVEMBER 8, 2018

Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates. Services like HARO (Help a Reporter Out) or a PR firm can help brands get quoted in industry or news publications about relevant topics. This can help increase repeat sales and referrals.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Digilant

SEPTEMBER 9, 2021

As marketers, we all know the importance of landing on the first page, ideally within the first five spots, of a search engine results page (SERP). Paid Search Market gives advertisers the ability to market their product or service across the entire Google & Microsoft ecosystem using powerful audience and keyword intent signals.

Paid Content 52

Paid Content Paid Search Agency Display Advertisements 52

Content Marketing Institute

OCTOBER 11, 2018

However, the last-touch voice commerce experience has yet to reach the mass adoption levels that retailers like Amazon initially envisioned. The key to putting your brand on the tip of Siri’s tongue may lie in getting your content to appear as a featured snippet – the most prominent spot on the SERP. Amazon’s Skills arena is tough.

Activities 100

Activities Marketing AI Enterprise Management Paid Search Agency 100

The Lead Agency

JUNE 23, 2019

Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. Master these tactics and your website will dominate the SERPs and generate leads and revenue for your business.

SEO 48

SEO Paid Search Agency Trends SERP 48

The Lead Agency

JUNE 10, 2019

The big search engines, Google and Bing are continuously working to update their algorithms to ensure they are delivering the most relevant results to match the user’s search intent. In many cases, the most relevant results are local. It is vital to get these elements right in order to outrank your local competitors in the SERPs.

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48

Valasys

AUGUST 22, 2019

Search engines rely on signals such as local content, social profile pages, links, & citations to provide the most relevant results to the local users. Local SEO is very similar to organic SEO in the ways the keywords are researched, the pieces of content are created & links are built. The topic research tools by SEMrush viz.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Choozle

AUGUST 20, 2019

Pay-per-click, keyword advertising, paid search advertising—they’re all pretty much the same thing except for a few tactics that don’t fit within each other (and that aren’t used as often). Marketers bid on terms that are desirable and relevant to their businesses. So is paid search and pay-per-click the same thing?

Cost Per Click 40

Cost Per Click PPC Paid Search Agency CPC 40

Brandwatch Marketing

FEBRUARY 5, 2019

There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. Kompyte – Compare traffic, referrals, visitor behavior, keywords and search rankings, paid ads, and site by site social metrics. SERP Rankings Tool.

Paid Content 58

Paid Content Analysis Budget Programs Tools 58

Moz

JANUARY 1, 2019

Just to reinforce the latter point, Google is going a bit insane with understanding and featuring questions in SERPs. People Also Ask" boxes present more SERPs real estate which we may want to dominate for maximum organic search visibility. It aggregates results from all kinds of discussion boards, including Quora and Amazon Q&A.

Research 59

Research Optimization SERP FAQ 59

Hubspot

MARCH 6, 2017

To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research. There are a lot of factors that play into why a certain site or page appears in the top spots on the Google (or other search engine) search engine results page ( SERP ).

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Hubspot

MARCH 21, 2018

You can also pay to amplify your distribution on Facebook, which has the best targeting tools out of all the social media sites and is cost effective, or through paid search, which can thrust you to the top of a high-volume Google SERP, although some keywords are expensive. Once strangers to your brand, they’re now regular visitors.

Paid Content 99

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 99

Martech Advisor

NOVEMBER 1, 2019

These ads allow sellers to promote their products relevant to the search query without disrupting the shopping experience. Here’s an example of a promoted listing on Amazon: An example of Ads on Amazon - Sponsored by Gallup to distinguish them from organic results. Strive for Relevancy. Content Recommendation Ads.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Single Grain

AUGUST 13, 2019

Amazon is the first place people go to when they shop online. According to Statista , over 197 million people around the world shop on Amazon each month (that’s more than the entire population of Russia!): Who Should Advertise on Amazon? Authors and booksellers also benefit greatly from Amazon advertising because of framing.

Amazon 110

Amazon Paid Search Agency Cost Per Click Top of Funnel 110

Outgrow

DECEMBER 3, 2020

Success Stories: Casagear approached Flexsin with the aim of improving visibility through SERP rankings. It discovered relevant competitive keywords and modified duplicate content. Uplers is a team of excellent marketers that have experience catering to brands like Disney and Amazon.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 52

Single Grain

MAY 1, 2023

Amazon Advertising case studies are a great way to illustrate how this powerful platform can help your e-commerce brand reach millions of potential customers and drive sales. As the world’s largest online marketplace, Amazon offers a wide range of advertising options that can be customized to suit your brand’s needs and budget.

Case Study 88

Case Study Case Studies Amazon Advertising Agencies 88