Links and tweets are appreciated, but Amazon reviews will get you undying devotion. New Book Explores Recent Epidemic  Of Online Customer Assaults on Businesses.   ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent  Reputation Threats Carried on Blogs and Social Networks. Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. It was more difficult than I expected! 508-656-0734. MORE >>

In my last Biznology post , I suggested that Amazon would be a better model for your internal social platform than the obvious choice of Facebook. After all, Facebook plays a simple “eyeballs” game–the more people spend time on it, the better–while Amazon only realizes business value when actual financial transactions occur. If users are just browsing but not buying, Amazon would be in big trouble. But having lots of activity there does not mean necessarily you are actually achieving any business value. MORE >>

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Remember journalism’s five W’s :  Who, what, when, where, why?  “ Social Marketing to the Business Customer ” by Paul Gillin & Eric Schwartzman (John Wiley & Sons) just might be the digital parallel.  In fact, an Amazon search for “social media” yielded 143,871 books.  I searched the first hundred titles, and not one – other than the subject of this review – mentioned business-to-business, b-to-b, or B2B.  They always focus on common sense, like:   Make sure the media are right for your business  – or admit that in some instances, they won’t work.  MORE >>

Jon is on Twitter, Linkedin, Facebook and he uses email. The vision is for Nimble to provide small businesses with customer relationship management tools that up till now have only been available to larger companies. Nimble is using the Amazon cloud and ensures data is secure and encrypted. Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. An Interview with Jon Ferrara, Nimble Founder. But, Nimble is much more. Enjoy the Interview! MORE >>