Lenny's Newsletter

SEPTEMBER 21, 2023

link] • SVPG books: [link] • The Lean series: [link] • Dreaming Spanish: [link] • ElevenLabs: [link] • Lennybot: [link] Production and marketing by [link]. Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.

Youtube 116

Youtube Lead Ranking Lead Scoring Ad Exchange 116

Content Marketing Institute

OCTOBER 7, 2017

Google and Amazon begin the war to end all wars, while Twitter is wasting everyone’s time by going to 280 characters. 25:00 ): Google pulls YouTube off the Amazon Echo Show. 30:40): Twitter to test doubling tweet length to 280 characters. In the news, we discuss the week that was Advertising Week.

Amazon 95

Amazon Internet Marketing Google Content Marketing 95

Marketing Insider Group

OCTOBER 23, 2015

This week my good friend Carlos Hidalgo released his first book called Driving Demand. According to Carlos: The book is a guide for B2B marketing organizations that want to transform, but simply are perplexed by how to change. In support of the book launch, I interviewed Carlos about his life, his work, and of course the book.

Demand 100

Demand Demand Generation Work Management Marketing Management 100

Webbiquity

JUNE 24, 2013

The book works well on several levels, and though it’s most valuable to practitioners—those who actually envision, specify, create, repurpose, and promote business content— it’s also helpful for senior executives charged with developing content strategy and coordinating creative efforts. Book Reviews Content Marketing'

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Buzz Marketing for Technology

JULY 13, 2009

I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. And I was looking at the “personalized recommendations” that Amazon provided me. There was a section on books that were “Frequently Bought Together” with my book. How personal is that?

Amazon 100

Amazon Facebook Ideal Customer Profiles Tagging 100

Marketing Insider Group

DECEMBER 8, 2021

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Trust is the reason why people read Yelp reviews before booking a restaurant reservation or lookup the Amazon reviews before purchasing a pair of headphones.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

ConvertKit

DECEMBER 10, 2020

If two books are about the same topic, but one is 30 pages long and the other one is 150, the price should reflect that. Amazon’s Kindle Direct Publishing. Amazon lets you self-publish ebooks through their Kindle Direct Publishing platform. Image via Amazon. Selling your ebook on Amazon is certainly less than ideal.

Pricing 127

Pricing Price Screencast Amazon 127

Zoominfo

JUNE 12, 2019

Twitter Followers: 124k. Jeb is also a renowned author, having written eight hard-hitting books on sales development, including the best-selling, Sales EQ: How Ultra-High Performers Leverage Sales Specific Emotional Intelligence to Close the Complex Deal. Twitter Followers: 22.9k. Twitter Followers: 67.2k. Check them out!

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Litmus

SEPTEMBER 29, 2023

Amazon shoppers: with Prime Day around the corner , keep a keen eye on potential phishing emails from senders posing as Amazon. X (formerly Twitter) is developing an option to enable subscribers on X to share their email with a creator they follow, if they choose. Fort Lauderdale, Florida made a $1.2 Scott Pilgrim fan?

Marketing AI 80

Marketing AI Email Marketing Phishing Ideal Customer Profiles 80

Marketing Insider Group

JANUARY 24, 2023

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Trust is the reason why people read Yelp reviews before booking a restaurant reservation or lookup the Amazon reviews before purchasing a pair of headphones.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Hubspot

FEBRUARY 5, 2018

Done well, it can result in one hilarious comedy skit after another, like SNL's recent parody of an ad for the smart home assistant, Amazon Echo. Nowhere is this barrier lower than on Twitter, and today, brands like Netflix are making the funnies themselves. The 10 Funniest Parody Twitter Accounts to Follow Right Now.

Twitter 75

Twitter Ad Frequency Barriers Internet Marketing 75

illumin

NOVEMBER 27, 2023

Instead of a burn book and rumors, the mean girls and their next generation are focussed on the Black Friday deals coming their way. Black Friday Week is here – Amazon This simple story captures the imagination, but it’s Amazon’s subverting of expectations that makes this ad great. See our recaps from 2022 and 2021.

Ads 52

Ads Best Practices Amazon Opt-out 52

QuanticMind

JULY 31, 2023

Threads hits 30 million users one day after launch [:03] Earlier this month, Meta released Threads, its Twitter competitor where users can share text, photo, or video posts, as well as like, comment, share, and repost others’ content. Note: the platform is without advertising opportunities.for now.) You’re saying they have even more users?

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

readwrite

NOVEMBER 3, 2009

Last night, Amazon sent out emails to their Amazon Associates members touting the latest addition to the company’s affiliate program: a new feature called “Share with Twitter.” Here, a shortened link and a bit of auto-populated text are automatically filled in Twitter’s “What are you doing?”

Amazon 40

Amazon Twitter CAN-SPAM Banners 40

Buffer

OCTOBER 31, 2022

Mine would be young adult books of the mid-2010s, while others are very into football or recreating vintage recipes. it’s a new year we're excited to share some things we’re exploring for Communities early 2022 🤞 — Twitter Communities (@HiCommunities) January 5, 2022.

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

nDash

OCTOBER 13, 2022

Social media sites such as Twitter and Facebook can show writers what is trending and news that can complement their pitch. It’s not possible to read every book on your topic. Search features such as Google Books and Amazon’s “Look Inside” can help. Social media. Public information sources.

Research 98

Research FAQ Training Amazon 98

Anyword

SEPTEMBER 9, 2022

Engagement is the name of the game — whether you post on Facebook, Instagram, Twitter, or Pinterest. Most popular marketing hashtags on Twitter : #DigitalMarketing #SEO #marketing #business #entrepreneur. Twitter caps us off at 140 characters, but what about Instagram? Twitter: Amazon. Yes, even for social media.

Social Media 98

Social Media Conversion Media Tips 98

Optinmonster

MARCH 22, 2023

If someone’s buying a book on marketing, there’s no point in recommending a book on childcare (which is cross-selling anyway). Instead, you’ll recommend something else related to what they’re looking at, like an audio version of the book or another book by the same author. That’s it!

Examples 126

Examples Tips Cross-Selling Bundling 126

Crimson Marketing

OCTOBER 5, 2015

With his influential 1981 book Positioning , Jack Trout established marketing thought in metaphorical alignment with war. This evolution was on the mind of Daina Middleton, the Head of Global Business Marketing for Twitter, when she published her own marketing book four years ago— Marketing in the Participation Age.

Organization 100

Organization Budget Programs Barriers Twitter 100

Thinkers360

FEBRUARY 23, 2024

Focus Areas: Creativity, Coaching, Management, Diversity & Inclusion Thinkers360 In-Depth Profile & Portfolio: CB Bowman Social Media: LinkedIn | Twitter Books: Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

Contently

NOVEMBER 29, 2021

Watch out for e-books that promise you’ll earn cash while you sleep. Be alert to any that offer seemingly outdated modules on, say, Twitter’s now-defunct Fleets video platform, or Facebook ad courses that lag way behind the company’s ever-changing algorithms. How to filter out social media scams. First, the ugly.

Social Media 170

Social Media Media Viral Marketing Class 170

Exo B2B

APRIL 11, 2019

Tamara is an IBM Futurist and was ranked as the third most mentioned person on Twitter by Chief Marketing Officers in 2015 by Leadtail. Michael Brenner – Twitter account: @brennermichael – Website/blog: [link] CEO, Marketing Insider Group, speaker, co-author « The Content Formula ». Pam Didner – Twitter account: @PamDidner.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Contently

JUNE 25, 2018

For Pride Month (June) and other holidays, Twitter rolls out customized emojis, facilitating the messages from both brands and consumers about what matters to them. Pride isn’t an innocuous holiday made up for marketing purposes like World Nerd Day (January 9), Chocolate Mint Day (February 19), and Free Comic Book Day (May 5).

Branding 126

Branding Brand Identity Paid Search Agency Amazon 126

SmartBrief - Marketing

JUNE 7, 2023

In fact, a recent Pew Research survey shows that nearly a quarter of Americans haven’t read a book in the past year. Book sales are actually increasing year over year , with an especially large boom in 2021. They’re seeking out and buying books that excite them — they just might not have the time or focus to actually read them.

Content Marketing 52

Content Marketing Trends Advertising Agencies Paid Search Agency 52

ConvertKit

JUNE 4, 2021

You don’t need a massive author platform to launch your book and be a thriving writer. As a first-time writer, you can successfully sell loads of books even if nobody ( right now ) knows your name! You just need a way to market your books effectively. 3 simple strategies to launch and sell books without an author platform.

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

Exo B2B

MARCH 8, 2018

Tamara is an IBM Futurist and was ranked as the third most mentioned person on Twitter by Chief Marketing Officers in 2015 by Leadtail. Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google +, Quora, etc.). Active blog and other publications.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

ViewPoint

MARCH 25, 2015

In part 1 of this series, I introduced Mike Weinberg—sales coach, consultant, and author of the book New Sales. Facebook, Twitter, email, etc.). In 2014, he was named a Top Sales Influencer by Forbes and OpenView Labs, and his first book New Sales. Twitter: @mike_weinberg. Simplified.: Close your office door. Simplified.:

Tips 120

Tips Consulting Amazon Intent 120

ViewPoint

MARCH 26, 2015

In the 2015 Virtual Sales Kickoff earlier this year, I had the pleasure of hearing for the first time, Mike Weinberg—sales coach, consultant, and author of the book New Sales. In chapter 8 of his book, he provides a blueprint for framing and sharpening your sales story. Twitter: @mike_weinberg. Simplified.: Simplified.:

Tips 120

Tips Work Management Amazon Marketing Management 120

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amber Buhl. Director of Sales for @ klout.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

B2B Digital Marketer

OCTOBER 26, 2023

Episode Links and Resources Satyam’s LinkedIn: [link] Satyam’s Twitter: [link] Satyam’s book: [link] UXReactor website: [link] Digital activity ROI assessment: [link] More episodes related to user experience: [link] The post Designing Exceptional User Experiences appeared first on B2B Digital Marketer.

Design 52

Design Customer Satisfaction Case Studies Amazon 52

Convince & Convert

JUNE 8, 2012

Thanks always to Argyle Social for sponsoring the podcast, also from Infusionsoft , Janrain , and of course Jim Kukral himself, at Digital Book Launch. So, that means 2/3 of Americans have never followed a brand on Twitter, have never followed a brand on Facebook, have never subscribed to a company’s YouTube channel.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize. Make sure to comply with Twitter’s contest rules.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

nDash

JUNE 22, 2022

As a writer, I have published three books on Amazon, with a 4th semi-fiction novel in the works. I blog pseudo-regularly on WordPress, writing on Twitter, LinkedIn and Medium also. As a researcher, I spent 5 years in engineering at a top UK university.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Contently

MARCH 6, 2018

This is a question that Shane Snow and I didn’t get to answer during the Facebook Live Q&A we did to promote our new book. I have had reasonable success with Twitter about a year in with 1,100 followers. I relegate those relationships to Twitter and LinkedIn. Kate, New York, NY. So Kate, sorry for the delay.

Content 167

Content Linkedin Facebook Analysis 167

ViewPoint

MARCH 24, 2015

I was particularly impressed with the first speaker Mike Weinberg—sales coach, consultant, and author of the book New Sales. In 2014, he was named a Top Sales Influencer by Forbes and OpenView Labs, and his first book New Sales. Twitter: @mike_weinberg. Anthony Iannarino (along with Jeb Blount). Simplified.: Simplified.:

Peer-to-peer 120

Peer-to-peer Work Management Tips Inbound Marketing 120

B2B Digital Marketer

JUNE 17, 2021

Fueled by her unrelenting passion to unleash true human potential and based on her experience working with thousands of professionals from CEOs down to new grads, Leslie is the WSJ, USA Today, and Amazon #1 bestselling author. Swagger book at Amazon: [link]. Leslie’s Twitter: [link]. ” Episode Links and Resources.

P2P 52

P2P Branding Brand Identity Amazon 52

nDash

JUNE 22, 2022

As a writer, I have published three books on Amazon, with a 4th semi-fiction novel in the works. I blog pseudo-regularly on WordPress, writing on Twitter, LinkedIn and Medium also. While serving as s a teacher, I have honed my ability to clearly communicate via the classroom.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52