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Does the Hub and Spoke Content Model Work Anymore?

Marketing Insider Group

Are you surprised? Just like a bicycle wheel relies on its hub and spokes for strength and balance, your content can benefit from this model to create a cohesive and user-friendly framework. If you’ve ever looked at a bicycle wheel, you’ve noticed that there’s a central part (the hub) and several spokes that stretch out from it.

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The Marketing Book Podcast: “The Unsold Mindset” by Colin Coggins and Garrett Brown

The Forward Observer

The Unsold Mindset: Redefining What It Means to Sell by Colin Coggins & Garrett Brown About the Book This Wall Street Journal bestseller is captivating readers of Adam Grant, Dan Pink, and James Clear and has been called “a life-changing book as much about life as it is about selling.”

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The Only Technical SEO Checklist You’ll Ever Need

Marketing Insider Group

Now, what good is all that speed and style if the engine’s not working right or it’s missing a wheel? Today, we’re sharing the only technical SEO checklist you’ll ever need, designed to guide your website to optimal visibility and performance. Imagine your website is a sleek, high-performance sports car.

SEO 161
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How To Create Emails That Sell With Conversion-Centered Design (CCD)

Litmus

While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. If you want to create good looking emails that sell, you need conversion-centered design. I’ll show you how.

Design 97
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Is Your Growth Engine Firing on All Cylinders to Speed Results? | What’s Your Edge?

Vision Edge Marketing

Companies that sustain profitable growth over time know how to make sure all aspects of their organization create and/or enable customer value through customer-centricity. What does it mean to fire on all cylinders in your company? How do you spot misfires? How do you spot misfires? Sounds relatively easy, right?

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5 Common Multi-Channel Marketing Challenges and How to Overcome Them

Marketing Insider Group

In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. You have to put a clear strategy in place before you necessarily need it. Otherwise you risk missing out on sales.

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The Virtuous Cycle of How Marketing Engagement Increases Leads

Marketing Insider Group

Engagement rates are thrown around in the business world as important metrics that need to grow and increase. But you can’t take these measures to the bank! When customers feel like a brand really cares about them, they trust the business more. But engagement needs to happen naturally in order for it to be effective.