Salesforce Marketing Cloud

DECEMBER 7, 2022

We craft personas by doing research and using qualitative and quantitative data that we gather through: interviews, surveys, discovery questions, internal data (e.g. Facebook audience insights, Google Analytics), user profiles, third-party studies, and more. How do you research personas? Sign up now. K eep digging. 6 min read.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. 18% of internet users between the ages of 16 and 64 are on TikTok. Research trends. Why TikTok marketing campaigns are so valuable.

Campaigns 142

Campaigns Examples Design Planning 142

Porch Group Media

FEBRUARY 4, 2022

When asked, “How many months before your most recent move did you start researching each of the following: mortgage, home insurance, home inspection, moving services?”. Millennial vs Total: Whether or Not Research was Conducted for Services. NextDoor, Facebook) 24% said information received by mail. Research Methodology.

First-Mover Advantage 52

First-Mover Advantage Webinar Metrics Statistics Internet Marketing 52

Convince & Convert

DECEMBER 9, 2015

The study also surveyed a sample of 150 creators sourced from IZEA’s database to ensure the sampling included those who use Sponsored Social as a profession, as opposed to a hobby. sampling of 1,003 consumers, ages 18-70. Short Form Content Dominates the Sponsored Social Landscape for Creators.

Budget Programs 102

Budget Programs Sample Word of Mouth Advertising Agencies 102

KoMarketing Associates

JANUARY 8, 2019

So, for example, you can see who has liked posts or clicked on links from your Facebook posts through Facebook Insights. Things like age, gender, and behavior all greatly influence what types of content a user is going to be interested in. Consider and research it to see if it’s worth developing content on.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

The Lead Agency

OCTOBER 30, 2017

So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your business. Research your Competition. B2B social media isn’t just about putting your brand out there, it can be a powerful research tool as well. Show off your employees. Your employees are important to you.

Social Media 74

Social Media Practices Media Allocation 74

Porch Group Media

APRIL 2, 2019

That number jumps to half (50 percent) for consumers ages 18-25, and 57 percent for consumers ages 26-35. More than half of consumers (54 percent) report using social media as part of their path to purchase in some capacity, whether it’s to browse, research, gain inspiration or purchase. V12 AudienceLink for Facebook.

eCommerce 49

eCommerce Advertising Agencies Amazon Lead Ranking 49

RDW Group

APRIL 19, 2016

The survey analysis included about 1,400 employed millennials (ages 20-35). Our findings contradict the traditional belief that social media is a secondary influencer on purchasing decisions for B2B brands,” said Director of Research and Strategy Heather Wadlinger. Millennials largely want to learn via video format.

Purchase 50

Purchase Work Management Marketing Management B2B 50

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. For instance, considering research from the same group in 2018, you'll see 69% of homes in 2018 were subscribed to a video streaming service -- which is up from 52%, just two years prior.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

ClearVoice

MARCH 9, 2020

Here’s a sampling. The average B2B buyer is 57 to 70 percent through their purchasing decision, yes, the third-stage in our foundational funnel, before they engage with a sales representative, according to research conducted by The Corporate Executive Board Company (CEB) Marketing Leadership Council® in partnership with Google.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Nuvi

SEPTEMBER 22, 2020

Research Shows the Lack of a Strong Digital Presence Leads to a Risk of Higher Turnover and Lower Occupancy. The research indicates that as the global pandemic and sudden economic downturn push many residential tenants to the brink of economic dislocation, the pressure is on property management firms to attract and retain them.

Work Management 52

Work Management Marketing Management Lead Ranking Lead Scoring 52

Scoop.it

MARCH 18, 2021

There’s no one-size-fits-all when it comes to content hub structures, but here’s a sample framework to get you started: Broad categories as high-level overview. Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr. My research content.

Process 53

Process Optimization Curation RSS 53

Convince & Convert

JANUARY 11, 2015

As part of his book research, Mark asked me about how I have built for myself a “super brand” where people trust or want to consume what I create, without having to sample it first, and whether anyone could create a “super brand” if they chose to do so. Schaefer is working on a new book called The Content Code.

Branding 161

Branding Brand Identity Ad Building Content Marketing 161

Writing on the Web

OCTOBER 11, 2010

How biased are you about peoples’ faces, ages, skin tone, body size, ethic origins? They appear as statistically “large&# effects that are often shown by majorities of samples of Americans. implicit biases) even while honestly (the researchers believe) reporting that they regard themselves as lacking these biases.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Unbounce

JUNE 24, 2020

To put it another way, marketing and AI is a love story for the ages. AI researchers typically take this one step further, though. ” Teams across the world are working on AGI, but the closest to a consensus from researchers is that we might see it sometime within our lifetime.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Content Standard

FEBRUARY 6, 2016

Like most people over the age of 30, I don’t get Snapchat. Thomas is the reason why brands are clamoring to use Snapchat: He’s among that coveted youthful demographic, he has a Facebook account but thinks Facebook is lame, and he spends more time on his phone, often in messaging apps , than he does watching broadcast TV.

Paid Search Agency 40

Paid Search Agency User-Generated Content Facebook Broadcasting 40

LeadSquared

DECEMBER 7, 2020

It may include advertisements, freebies, coupons, contests, rebates, product samples, and more. While what was wrong with that campaign is clear as day, sometimes preemptive research and sentiment analysis can help brands avoid such a blunder with seemingly innocuous campaigns as well. These involve both offline and online campaigns.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Versium

OCTOBER 23, 2018

What we are all witnessing is the sunset of the golden age of traditional targeting and segmentation, due to the sheer power, efficiencies, cost savings and ROI potential of AI. Further complicating the issue, over 70% of people who engage in social media daily login to Facebook vs. 13% who use LinkedIn. This is a huge dilemma.

Marketing AI 40

Marketing AI Account Based Marketing Lead Ranking Paid Search Agency 40

Versium

OCTOBER 23, 2018

What we are all witnessing is the sunset of the golden age of traditional targeting and segmentation, due to the sheer power, efficiencies, cost savings and ROI potential of AI. Further complicating the issue, over 70% of people who engage in social media daily login to Facebook vs. 13% who use LinkedIn. This is a huge dilemma.

Marketing AI 40

Marketing AI Account Based Marketing Lead Ranking Paid Search Agency 40

Hubspot

JUNE 1, 2011

The 2011 Social Habit report , just released by Edison Research and Arbitron, provides a valuable dive into the demographics and usage of social media. The report is derived from the 19th Edison/Arbitron Internet and Multimedia Research Series, one of the longest-running studies of consumer adoption of the internet.

Social Media 28

Social Media Media Social Networks Television marketing 28

Single Grain

JUNE 27, 2023

Are Facebook jewelry ads effective? Considering that 5-10% of global jewelry market sales occur online, targeting an audience on your Facebook page is, indeed, an effective way to increase e-commerce profits. Work With Us Why Facebook Jewelry Ads Are Effective Facebook has 2.96 Facebook ads are also extremely diverse.

Facebook 52

Facebook Paid Search Agency Ads Effectiveness 52

Convince & Convert

APRIL 15, 2012

Last week, I wrote a post about new research from ExactTarget that studied Americans’ digital channel preferences. I accompanied the post with the somewhat inflammatory headline - New Research: Americans Hate Social Promotions. They remembered the research in general. Survey Sample: 1,300 consumers. I just know it.

Social Media 127

Social Media Research Media Sample 127

readwrite

APRIL 29, 2010

Although the privacy issues surrounding Facebook’s new, opt-out only data sharing policies are making people uncomfortable, one area where folks are apparently happy to have their private data shared is on their mobile phones. In partnership with Luth Research, MMA surveyed 1,000 U.S.

Customer Surveys 40

Customer Surveys Mobile Advertising Ads CTR 40

BuzzSumo

AUGUST 17, 2021

We have set out below our findings from the research including the: Headline phrases that drive most engagement on Facebook. Worst performing headline phrases on Facebook. We shared our findings with a number of content experts to reflect on the implications of the research for writers. Try BuzzSumo! This was a surprise.

Best Practices 145

Best Practices Viral Marketing Domain Sample 145

Webbiquity

MARCH 14, 2017

Sample review: “FotoFlexer (has) a clean, tabbed interface featuring basic edits, effects, and animations, and the ability to beautify, distort, and decorate your images. Sample review: “PicMonkey (is an) online photo editing tool that makes it easy for you to create cool images for your blog posts.” 1 ) FotoFlexer.

Marketing Automation Services 202

Marketing Automation Services Tools Best Practices Sample 202

QuanticMind

OCTOBER 24, 2017

In-market audiences – These are audience lists created by Google based on behavior that suggests they actively researching and preparing to purchase. Basic AdWords demographic information, such as age and gender, was in beta last year and is now available in the Audiences tab.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Marketing Insider Group

DECEMBER 6, 2022

In this age of automation and instant gratification, a little personalization goes a long way. Here’s how it works: each month, send out new products or product samples to a select group of loyal customers and ask for their feedback. The Free Samples Campaign. Also be sure to check out our 20 e-commerce growth hacks for 2023!

Loyalty 325

Loyalty Sample Paid Search Agency Social Media 325

Hubspot

OCTOBER 13, 2016

Remind your Facebook followers about the upcoming event with a series of posts, add a post-note at the end of the email newsletter, or start making phone calls. For donor appeals, check out the Sample Outreach Email and the Social Media Toolkit. Indeed, your greatest #GivingTuesday campaign asset is actually your current donor base.

Planning 28

Planning Campaigns Social Media Paid Search Agency 28

Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. The differences between the two are largely visual -- Giovanni Perri of Rebel Hack likens them to the visuals that might appear in your Facebook News Feed.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

JANUARY 30, 2014

StayClassy sampled 50,000 of their online fundraisers and found fundraisers who are 40 years of age or older raise more on average than fundraisers between 20 and 40 years old. Meanwhile, a British marketing firm also found that 29% of social media users are between the ages of 45 and 64.

Inbound Marketing 28

Inbound Marketing Planning Paid Search Agency Marketing & Strategy 28

Hubspot

DECEMBER 11, 2013

Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Convince & Convert

JUNE 8, 2012

They just want to be able to manage their Facebook page. Jay : This new research, the social habit was put out just today, as a matter of fact. So, that means 2/3 of Americans have never followed a brand on Twitter, have never followed a brand on Facebook, have never subscribed to a company’s YouTube channel. Buy my stuff.”

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Martech

JANUARY 19, 2022

“We’re looking at gender, skin tone and age range,” said Leng. “You do a bit of research on a small sample size and people say, ‘But you didn’t look at all my content.’ The Institute’s mission is to create gender balance, foster inclusion and reduce negative stereotyping in family entertainment and media.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Paid Search Agency 101

Hubspot

JANUARY 21, 2013

So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. or "Click now for free samples!" LinkedIn lets you target by location, company, job title, school, skils, group, gender, and age. LinkedIn also has a powerful ads platform.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Hubspot

MARCH 15, 2012

Take a look at how consumer research behavior has changed in just the past two years. It makes sense -- the bigger the sample size, the more legitimate the results, right? Additionally, eMarketer reports that 65% of users age 18-24 consider information on social networks when making a purchasing decision.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Marketing Insider Group

FEBRUARY 25, 2020

When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. Run a contest through your blog, giving away new brush samples. Follow research in your industry. And what’s the point of all that? Engage readers. Consumer surveys.

Ideal Customer Profiles 275

Ideal Customer Profiles Trade Show Ad Frequency CMO 275

Single Grain

DECEMBER 19, 2023

Besides keyword research and competitor analysis, you can also use Ahrefs to find critical SEO issues on your site. Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98