Brightedge

JUNE 15, 2020

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Outranking the aggregators, news sites, and big law firms for industry keywords is difficult.

Lead Ranking 93

Lead Ranking Lead Scoring Relevance SEO 93

Marketing Insider Group

JANUARY 30, 2024

If our audience is craving easy-to-digest, practical advice, we’re not going to bombard them with highfalutin language and complex theories. When the list of all customer engaging constituents, audiences and personas is aggregated it often produces surprises, and usually identification of overlooked or under-served requirements.

Ideal Customer Profiles 218

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 218

Webbiquity

FEBRUARY 20, 2020

It’s about adopting efficiency, casting the widest practical net with tested strategies that can be analyzed on a statistical level to measure outcomes beyond just making the sale. Through user-aggregated data, you can target your videos in a way that truly captures a relatable clientele that will value your product or service message.

Work Management 317

Work Management Video Marketing Marketing Strategy Marketing & Strategy 317

Heinz Marketing

JUNE 7, 2024

Part 1: What is marketing attribution Part 2: How to build and implement your attribution model Part 3: Creating a sustainable attribution strategy If you’re looking for best practices and tips to better optimize your current attribution model, then you’re in the right place! Examples include daily or weekly data aggregation tasks.

Marketing Attribution 60

Marketing Attribution Enterprise Management Work Management Marketing Management 60

Velocity Partners

MARCH 13, 2024

Sure, generative AI tools like ChatGPT can produce decent aggregations of other people’s knowledge — about as well as most junior writers or interns. There’s some user benefit in aggregation: to our users, who can see the topic digested quickly or through a certain lens — and to creators, who can use it to earn search traffic.

SEO 88

SEO B2B Paid Search Agency Aggregators 88

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. The Biggest Contributor to B2B Revenue. What do you think?

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Ranking Lead Scoring 84

Webbiquity

MAY 8, 2018

Because the advertising and SEO worlds are profoundly affected whenever Google makes a change, it’s worthwhile to understand the best practices of mobile websites and move towards maintaining a mobile presence. Mobile Friendly Practices. If a website remains desktop-only, the mobile-first indexing change has little impact.

Mobile Advertising 213

Mobile Advertising Mobile Marketing Aggregators Google 213

Engagio

JANUARY 12, 2021

Aggregate engagement at the account-level, and identify Marketing-qualified accounts. Combine the minutes for all the contacts at an account to come up with a measure of aggregate account-level engagement. From there, track the aggregate engagement trend over time, similar to an electrocardiogram (EKG) chart for account health.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Chris Koch

APRIL 9, 2010

A few weeks ago, I wrote a post about how to get others to blog. For them to be successful, we need to help them establish their voices in a blog. We want readers of our SMEs’ blogs to see them as experts. But you can’t establish that authority by putting a link to their LinkedIn profile on the blog. Aggregator.

SME 100

SME Aggregators Blogger Social Media 100

Adobe Experience Cloud Blog

FEBRUARY 6, 2018

In this blog, I’ll walk you through how I collected and dissected data to determine the ideal word and character count for writing subject lines that beg to be opened (and lead to a click). With hundreds of lines of data, I needed to aggregate subject line length by word count. What is the optimal character count?

Best Practices 134

Best Practices Open Rate Correlation Click Rate 134

Parse.ly

MARCH 18, 2021

This blog post will provide a brief summary of her findings and what they mean for your 2021 content strategy. The “Other” category above refers to content aggregators, like Google, News Break, Flipboard, and SmartNews. Table of Contents. Politics” and “Health” Blew Up. Top Categories 2019-2020.

Content 105

Content Aggregators Webinar Metrics Verticals 105

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Your Social Inbox will aggregate all network mentions, but if the customer didn’t tag your company, spelled your name incorrectly, or took their issue to a forum or blog, you won’t see it.

Conversion 118

Conversion Business Ideal Customer Profiles Paid Search Agency 118

Adobe Experience Cloud Blog

JANUARY 5, 2018

I realize that not everyone watched the game show “Family Feud” growing up, which is the source of the title for this blog, so here’s a random link to an entire episode that you may want to watch, just to absorb the quality of the analogy. Leveraging innovative marketing practices— 10%. Better sales and marketing alignment— 24%.

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

ViewPoint

OCTOBER 20, 2017

This number is based on compiled, aggregate data from a variety of 3 rd -party sources, and it shows that you not only save when you outsource, but you almost double your sales productivity. Best practices that make it possible for each member of our team of seasoned sales prospecting associates to make an average of 80 dials a day.

Sales Qualified Leads 149

Sales Qualified Leads Lead Generation Sales Leads Lead Ranking 149

seo.co

JANUARY 9, 2023

The reason why co-citation is such a fascinating trend is that it defies customary understanding of SEO best practices. This is not to say that existing SEO practices are dead, nor are they less important. There is no list of “co-citation best practices,” nor are there tools that can effectively measure co-citation.

SEO 102

SEO Keywords SERP Aggregators 102

PureB2B

JUNE 7, 2016

These days, customers and businesses generally see corporate blogs as a credible source of industry information. Having your blog posts distributed through various online channels can have a big impact on the way the community sees your company, affecting brand credibility and trust. What Makes Content Syndication Worthwhile?

Traffic 48

Traffic Content Custom Publishing Aggregators 48

chiefmartech

JUNE 4, 2023

But this focus on individually big things can cause them to overlook swarms of small things that can be very big in aggregate. But in aggregate they are a relentless force of nature. A blog or newsletter for every subject imaginable (even one for strategic martech geekery). When you’re big, only big things move the needle.

Generation 111

Generation Budget Programs Aggregators Long Tail Marketing 111

Mass Analytics

DECEMBER 19, 2022

With Pooled Regression, we can measure different factors at the store/region level and aggregate results at the national level. The deployment of Pooled Regression allows to: • Increase data size and the confidence in all measures (T-stat): Often, the most practical way to decrease the margin of error is to increase the sample size.

Marketing Mix 98

Marketing Mix Aggregators Sample Opt-out 98

Zoominfo

AUGUST 5, 2021

Sales Tools & Best Practices: The right tools and best practices to put your sales enablement into practice. Have your top performers Share Best Practices in Sales. Be Aware of the Right Sales Tools and Best Practices. Then, make sure you’re combining the best tools with sales enablement best practices.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Martech

JULY 10, 2023

now aggregates all these tools, categorizes them and demonstrates the true magnitude of the AI tsunami upon us. With the right tools, you can build, design, write copy for, optimize and publish an entire website with a fully populated blog in under two hours. Keeping up with these tools is impossible.

Marketing AI 129

Marketing AI Paid Search Agency Trends Copyright 129

Convince & Convert

SEPTEMBER 1, 2017

In an effort to increase insight into news sources and article ownership, Facebook is placing publisher logos next to article links featured through trending and search aggregations. Until then, take steps to protect the ownership of your ideas and content by consistently practicing the following branding techniques.

Social Media 163

Social Media Media Thought Leadership Content 163

Digilant

APRIL 9, 2024

Are there any best practices advertisers should keep in mind? She provides best practices when using first-party data which include maintaining transparent data collection methods, regularly updating data to ensure accuracy, and creating personalized content that resonates with the audience’s current needs and interests.

Planning 52

Planning Campaigns Privacy Customer Satisfaction 52

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Margot Heiligman.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Adobe Experience Cloud Blog

MARCH 20, 2019

In aggregate, user data sales add up. Simply because the practice is currently legal in the U.S., The post Treat Customer Data Like You’d Want Yours to Be Treated appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So what did it gain in return? Probably around $0.20. While the U.S.

Privacy Policies 134

Privacy Policies Ad Exchange Paid Search Agency Privacy 134

Engagio

NOVEMBER 9, 2017

Marketers should create multiple ICPs to help Sales identify valuable prospects, but again, a salesperson’s practical experience in the field completes this conversation. Justin Gray of LeadMD comprehensively addresses these tactics in this blog post. Simply put, the marketers expand and inform the sales team’s wins.

Account Based Marketing 54

Account Based Marketing Ideal Customer Profiles ABM Tactics 54

ClearVoice

DECEMBER 12, 2019

alternatives to content marketing conferences: Websites and blogs. Well, those same speakers almost always have websites and blogs. The content on those websites and blogs includes many of the tips, strategies, and tactics that the marketing evangelists share during their speaking engagements. ClearVoice blog. Mari Smith.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Webbiquity

JANUARY 30, 2018

It also unfortunately requires entering a credit card even just for trial use, an uncommon practice. The report displayed engagement by hours and days; not surprisingly, the most active time correlated with the site’s new blog post publishing schedule. Oddly, it doesn’t include LinkedIn ads.

Marketing Automation Services 226

Marketing Automation Services Analytics Tools Correlation 226

Adobe Experience Cloud Blog

FEBRUARY 4, 2019

For this example, let’s define web content as blog posts and ebooks. If someone views a blog post or ebook as their first interaction with your brand, then fills out a form to download an ebook, the right measurement and attribution technology will allow you to assign revenue credit to those assets. . Let’s get started.

Efficiency 134

Efficiency Webinar Metrics Correlation B2B Thought Leadership 134

KEO Marketing

OCTOBER 18, 2022

Previously, you might have seen results for articles that aggregated reviews from other sites without adding additional perspective. Focus on People-First Content While best practices for SEO still apply, they will only work when the content puts people first. This goes beyond just weeding out poorly written content.

Guidelines 62

Guidelines Google SEO Content 62

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

We believe that every employee has a unique voice and perspective when it comes to blogging and social media. Encouraging our staff to write a blog posts on a industry topics or their individual expertise broadens Marketo’s voice brings about a “humanzing” effect. Marketo blogging basics.

Marketo 48

Marketo Digg Training Social Media 48

Anyword

DECEMBER 8, 2022

Before we dive into how professionals can use AI practically in their workflows, let’s address the question of the moment: Can ChatGPT and AI replace humans? Blog outlines and paragraphs. Plus, we’ll take a look at what 2023 could hold for the AI space. Our Relationship with ChatGPT and AI. The simple answer is no. Social media posts.

Marketing AI 98

Marketing AI Copywriting Work Management Marketing Management 98

B2B Memes

JUNE 18, 2012

Though he dislikes the term curation , he approves of the activity as it was originally practiced. It’s simply the output of an aggregation serf. Related posts: Why Aggregation Is Not Distasteful. Let me begin to answer those questions by summarizing and linking to Rex Hammock’s post last week on this very issue.

Curation 100

Curation Aggregators Act-On Guidelines 100

Zoominfo

AUGUST 5, 2021

Sales Tools & Best Practices: The right tools and best practices to put your sales enablement into practice. Have your top performers Share Best Practices in Sales. Then, make sure you’re combining the best tools with sales enablement best practices. Begin by embracing team selling.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Scoop.it

JUNE 29, 2021

But, thankfully, there are supplementary ways to keep your website or blog fresh without having to pump out multiple articles or resources on a daily basis. These social feeds are basically curated digital streams that aggregate content from a variety of sources (a.k.a. One strategy is to integrate a news feed into your website.

Marketing Websites 69

Marketing Websites Curation Aggregators Social Media 69

Adobe Experience Cloud Blog

JANUARY 28, 2015

A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. Seth Godin. We hope so.

Social Media 48

Social Media Media B2B Thought Leadership RSS 48

Biznology

DECEMBER 8, 2017

You might consider AMP for informational blogs, wikis, or other static help documentation. In practice, it’s a great deal more complicated than this. But because we aggregate all devices and browsers for users into one user ID, we can associate existing user IDs with new cookies if they do enough on our site.

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Lead Scoring 182

Content Standard

NOVEMBER 18, 2022

 There are practical reasons we choose this route, too. AI-generated content tends to be repetitive and surface-level because the technology essentially aggregates information from other sources.  Second, because it’s unoriginal.

Marketing AI 106

Marketing AI Demand Paid Search Agency Content 106