LeadSloth

JULY 10, 2009

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Brenda Gelston’ Marketing Momentum blog.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

Scoop.it

JULY 13, 2023

In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times. In this article, we’ll explain how you can achieve this and stand out using it while connecting with more customers. What is Thought Leadership?

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Reshare the best posts or create a blog post with embedded URLs of the most useful or interesting content.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

seo.co

JANUARY 23, 2022

Report your findings via graphs and charts and promote them heavily. Use Yoast to make sure you are optimizing each post for its target keyword, and after publishing the post I always make sure to build at least three internal links to it from other pages on your blog, using the keyword as anchor text, when possible. Add A Blog.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

TrustRadius Marketing

OCTOBER 3, 2022

Very few companies provide this type of intent data, and most are publishers. Popular third-party sources are Bombora and ABM platforms like 6sense and Demandbase that have publisher co-ops aggregating search and content consumption to monetize as topic and keyword-search data.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

Sharpspring

AUGUST 25, 2020

Internal marketing focuses on the employees, while external marketing emphasizes customers. Between the two types of marketing automation, the purpose of internal marketing is to empower and motivate employees to work better as a team for the benefit of the customers. Customer Relationship Management Automation.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation Work Management 62

Only B2B

JANUARY 24, 2018

However, the tool was designed to help publishers and content developers to increase their engagement level, drive traffic and monetize their content. Taboola has their reach amounts to 300 billion recommendations on popular blogs and 550 million unique monthly users. reddit.com/r/sideproject. reddit.com/r/launchpages. BizSugar .

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

B2B Memes

NOVEMBER 20, 2011

We wanted to let our registered users select their interests from a predetermined set of categories, then present a customized home page when they logged in. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. We never implemented our plan, but it hardly mattered.

Personalization 100

Personalization Media Web 2.0 Aggregators 100

KoMarketing Associates

FEBRUARY 18, 2014

For a great example of how to leverage video content by using transcriptions, I recommend looking at the Whiteboard Friday Videos on the Moz blog (they have some incredible content on there too!). Unlike blog posts, news articles are typically short, unbiased, and more formal pieces which cover industry news and trends. Final Thoughts.

SEO 120

SEO Paid Search Agency B2B Companies 120

Hubspot

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? Marketers should examine every article, email, ad, and social media post scheduled to be published to ensure that the tone of each asset is empathetic and respectful.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Hubspot

APRIL 23, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. While this post focuses on the highlights of last week, you can explore all the data we're publishing here. Customer-initiated chat conversations continue to rise.

Advertising Benchmark 92

Advertising Benchmark Budget Programs Open Rate Response Rate 92

Convince & Convert

DECEMBER 14, 2015

Remember that time when you wrote content to promote a new product the day before it launched? There are millions of blogs, and make no mistake, a lot of them are in your niche. You can apply their idea to your blog and marketing in general to help you plan a content calendar that will help you stand out from your competition.

Planning 110

Planning Content Work Management Custom Publishing 110

Convince & Convert

SEPTEMBER 24, 2013

The kind of win-win marketing content that provides real value to readers, and promotes you and your business at the same time. Similarly, our content is like a one-night stand for our customers. If we’re very lucky, there’s also “I shared” or “I commented” and maybe, just maybe, “I subscribed to the blog.”).

Curation 145

Curation Brand Identity Branding Wiki 145

DivvyHQ

MAY 8, 2019

In the fall of 2018, we started the soft rollout of our blog writing subscription service. After working with nearly 100 brands on developing their content marketing strategy, we learned that the companies that execute a publishing frequency of 2-4 articles per week saw the best (and even predictable) increase in traffic and leads.

Paid Search Agency 89

Paid Search Agency Enterprise Management Work Management Marketing Management 89

Adobe Experience Cloud Blog

JANUARY 28, 2015

A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. Add your blog to Alltop.

Social Media 48

Social Media Media B2B Thought Leadership RSS 48

Porch Group Media

OCTOBER 22, 2020

Often companies who aren’t in the data business such as publishers, retailers or financial companies have interesting data assets and want to monetize those in the advertising ecosystem. We saw a need for custom audiences and the ability to leverage our consumer database to create scaled audiences for the digital ecosystem.

Advertising Agencies 52

Advertising Agencies Top of Funnel Paid Search Agency Privacy 52

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 52% are using both vs. 37% in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Moz

APRIL 9, 2020

Even the smallest acts that a local business does to support physical and mental health can be events customers remember for years to come. From pizza place to pantry, multiple restaurants and caterers are putting their supply chain to work for their customers. When times are hard, finding helpers comes as such a relief.

Paid Content 76

Paid Content Business Work Management Paid Search Agency 76

Content Marketing Institute

SEPTEMBER 28, 2018

It also can encompass websites, blogs, forums, etc. Followers of the interaction can get an impression that the brand cares for its customers and stands out from soulless corporate organizations. Pay special attention to community-aggregated sites like Reddit and Quora because these places are where experts get “discovered.”

Social Media 111

Social Media Tools Work Management Media 111

Launch Marketing

MARCH 27, 2019

engage with) a brand via mediums such as websites, blog posts, social media, display advertising or search engine marketing. Email marketing is also an ideal platform for integrating a variety of marketing efforts, whether sharing your upcoming event presence, valuable blog posts or up-to-date details about your new product.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48

GreenRope

SEPTEMBER 2, 2021

4 Marketing Tricks to Attract More Customers to Your Business. Want to attract more customers to your business? But customer acquisition is not easy. It’s going to explain five super-effective marketing tricks for customer acquisition. 4 Clever Methods to Attract More Customers to Your Business.

Business 52

Business Paid Search Agency Lead Scoring Lead Ranking 52

Scoop.it

JUNE 8, 2023

Deep into the internet age, it’s rare to find someone who doesn’t run their own website: whether it’s as a freelancer, to promote their hobby, or for their business. By the time you’ve finished reading, we’re confident that you’ll have picked up the necessary know-how to take your site – be it blog or online store – to the next level.

Promotion 86

Promotion Marketing Websites Effectiveness Marketing Analytics Tools 86

Marketing Insider Group

APRIL 21, 2020

You’ve got a blog—now what? It’s time to tackle the biggest question of content marketing: what to blog about on your company website. Coming up with these juicy blog topics can be a huge roadblock that prevents your content marketing taking off and delivering the returns you expect. Quick Takeaways.

Resources 255

Resources Tips Lead Ranking Lead Scoring 255

BuzzSumo

APRIL 29, 2021

Our multi-channel content promotion strategy. What we learned about content promotion. There is so much content published these days that it is difficult to stand out and get engagement. There is so much content published these days that it is difficult to stand out and get engagement. Our content promotion strategy.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. In a study as broad-ranging as the Raab Guide, any one of those features will get lost when you aggregate scores into broad categories. 12 11 simple 8 10 10 10 12 8.5 9 Now what? So here's what I will do.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Hubspot

MAY 8, 2012

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. You know, those dedicated blog readers that keep coming back to your blog on a regular basis?

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

BOP Design

AUGUST 14, 2018

Customer Relationship Management (CRM). The tools B2B marketers and sales folks use to track current, past, and potential customers vary widely depending on the industry, products or services, and organization. For example, a jet engine builder may not have 1,000 customers to track, so an expensive CRM system won’t make sense.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Enterprise Management Work Management 85

Webbiquity

APRIL 26, 2010

Get the answers to these questions and more here in the best blog posts and articles of the past year on marketing strategy. Michael Estrin advises companies on how to find the most meaningful data for their tactics and brand, including using aggregators help you figure out which data are best for your needs.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Moz

FEBRUARY 7, 2021

Whether you’re an owner, in-house marketer, or agency staffer who’s been tasked with promoting a fleet of EV charging stations online, having a presence in Google’s local search results — including local packs, local finders, Google Business Profiles, and Google Maps — should be core to your digital strategy. This will help orient customers.

Tips 65

Tips SEO Lead Ranking Enterprise Management 65

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. This article focuses on the writing component.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Hubspot

NOVEMBER 15, 2010

In “ Technorati State of the Blogosphere 2009 ,” author Matt Sussman writes: “While blog postings often focus on the local issues of the specific blogger, the audience of such blogs is much less limited than other forms of media have been historically. Free Webinar: Small Business Blogging Secrets Revealed.

Blogger 28

Blogger Aggregators Opinions Small Business Marketing 28

Hubspot

OCTOBER 12, 2010

We like instant gratification, and when it comes to blogging, these emotions are no different. While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Include Your Blog in Traditional Communications - Is your blog URL on your business card?

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

flux.la

AUGUST 11, 2020

Business moguls, media personalities, and customers all-alike can find something tailored for them. Customers can learn where to find services they need, and businesses can identify where their target groups hangout and work to infiltrate those sites. You’ll also learn how and where to best connect with your customers.

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Content4Demand

AUGUST 27, 2021

And what’s more, since first-party is only a tiny fraction of what your customers and prospects are actually doing, every company should be looking hard outside their own walls. And they use it to inform their customer success/support and customer-focused marketing activities. They use it to optimize their nurture campaigns.

Intent Data 59

Intent Data Intent Customer Surveys Content 59

Webbiquity

JANUARY 24, 2011

Promote events through social media? Your custom paper is updated daily and easy to share. A free service for setting up, promoting and hosting Twitter chats. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. twebevent.

Social Media 100

Social Media Tools Buzz Media 100

Anything Goes Marketing

AUGUST 3, 2009

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. Socializing Your Landing Pages. It’s that easy.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Adobe Experience Cloud Blog

FEBRUARY 13, 2014

One of my all-time favorites, this series of Vine videos is now also a Tumblr blog and Pinterest board, all devoted to useful, six-second household tips. Here’s a shot from a recent video, helping customers keep their bird feeders safe from squirrels: 2. Lowe’s Fix in Six. IKEA Moving Day. I love this one for its simplicity.

Examples 48

Examples Paid Search Agency CAN-SPAM Marketo 48