KoMarketing Associates

FEBRUARY 21, 2017

Of course, when searching for your brand in the SERP, your clients should ideally show up on the top spot of the organic section. The beauty with running a branded PPC campaign is that not only are you almost guaranteed a top spot of the paid section of the SERP, but you also have more control on where those ads drive to.

Activities 136

Activities Campaigns Brand Identity Branding 136

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Brightedge

MAY 8, 2020

For older content, republish and re-promote via social media and email to make sure your evergreen content is noticed and shared. For example, if you’re referencing Google Adwords in your case, your content is outdated as Adwords became Ads in 2018. Include keywords that are also up to date.

Traffic 69

Traffic Case Studies Case Study Content 69

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

Sharpspring

APRIL 12, 2021

If you’re looking for increased digital marketing success this year, Google Ads (formerly called AdWords) can help. And by adding extensions, you’re lengthening your ad to take up more real estate on the Search Engine Results Page (SERP). Promotion Extension – Shows specific sales and offers.

Paid Search Agency 87

Paid Search Agency Google Ads CTR 87

Contently

JANUARY 26, 2017

” Of course, there is a business objective for featured snippets and their prominent placement at the top of search engine results pages (SERPs). Positioning reliable information at the top of the hierarchy does not promote censorship; it just means disreputable information would not get top billing.

Google 60

Google Paid Search Agency SERP Adwords 60

flux.la

FEBRUARY 1, 2020

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. RankBrain is a machine learning algorithm launched by Google to sort the search results on SERPs. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

EMagine B2B Blog

DECEMBER 10, 2018

PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. The goal of SEO is to ensure that the content of a landing page is of high quality, which means that search engines like Google and Bing are more likely to show it high up on the SERP (search engine results page).

Paid Content 67

Paid Content PPC Organization SEO 67

EMagine B2B Blog

DECEMBER 10, 2018

PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. The goal of SEO is to ensure that the content of a landing page is of high quality, which means that search engines like Google and Bing are more likely to show it high up on the SERP (search engine results page).

Paid Content 66

Paid Content PPC Organization SEO 66

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Online Advertising: Everything You Need to Know in 2018. Paid Search Advertising. With over 3.5 With almost 1.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Optinmonster

FEBRUARY 21, 2024

This is important because it means a lot of people are running AdWords on this keyword, which means that there is strong commercial intent behind this keyword. (In Now that Emil’s epic post was live, it was time to promote. They would have to also promote that content if it was going to be successful. The result?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Sharpspring

APRIL 12, 2021

If you’re looking for increased digital marketing success this year, Google Ads (formerly called AdWords) can help. And by adding extensions, you’re lengthening your ad to take up more real estate on the Search Engine Results Page (SERP). Promotion Extension – Shows specific sales and offers.

Paid Search Agency 52

Paid Search Agency Google Ads CTR 52

Valasys

JANUARY 23, 2023

PPC advertising is an internet promotion in which the marketer forks up cash each time a potential customer clicks on the ad. Begin With Just Your Essential Items or Services Don’t try to promote all of your wares in your initial PPC effort; instead, zero in on just a few of your top sellers. What’s PPC Advertising?

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

Sharpspring

APRIL 3, 2019

If you’re looking for additional digital marketing success in 2019, the new Google Ads (formerly called AdWords) can help. And by adding extensions, you’re lengthening your ad to take up more real estate on the Search Engine Results Page (SERP). Promotion Extension – Shows specific sales and offers.

Paid Search Agency 71

Paid Search Agency Google Ads CTR 71

QuanticMind

NOVEMBER 30, 2018

This sophisticated, keyword-driven discipline allows industry professionals to place bids for ad placement on a search engine results page (SERP) real-estate when a consumer searches for a keyword that is related to their products or services. How does it work?

PPC 40

PPC Paid Content SEM Paid Search Agency 40

QuanticMind

NOVEMBER 14, 2016

Here’s why: This important database, linked to your merchant website, delivers Google-formatted product listings on search engine results pages (SERP). Let’s go through the process: Creating new accounts – We’ll need accounts on both AdWords and Google Merchant Center (both tied to your Google account). GTIN or UPC. Create Your Feed.

Google 40

Google Terms and Conditions Adwords Marketing Management 40

Moz

JUNE 23, 2020

Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence. Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. Brian Dean, Founder, Backlinko. Creating content is easy.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence. Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. Brian Dean, Founder, Backlinko. Creating content is easy.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Directive Agency

NOVEMBER 2, 2016

Or does your site brand and market your service through content promotion to help fill out the top of your funnel? Is AdWords worth it? Setting up your Google AdWords account be tricky, and the interface isn’t known for its simplicity. Imagine the basic structure of your AdWords account is a top-down tree diagram.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. Google Ads (formerly known as AdWords).

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Moz

MAY 1, 2019

I knew from my own experience how valuable having “HubSpot Inbound Certified” and “Adwords Certified” on my LinkedIn profile was — they allowed our team to show proficiency to our prospective clients. So many articles about SEO promote hacks that may work for a particular use case, but lack step-by-step instructions.

SEO 54

SEO Enterprise Management Class Paid Search Agency 54

Outbrain

JULY 3, 2019

From the Latin for advertere , which means ‘turn towards’, advertising is the paid dissemination of a message for the purpose of promotion or selling of a product, service or idea. When a blogger or website owner promotes ads for an advertiser on their site, this is called affiliate advertising. Affiliate Advertising. Mobile Ad Sizes.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Hubspot

DECEMBER 14, 2016

The numbers vary on this but research has found that between 20 and 35% of searches performed today result in a quick answer box populated on the SERP itself. Ten years ago, paid AdWords results took up about 50% of the screen “above the fold.” Social media has evolved from a promotion channel alone to a platform for content.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Adwords 28

Hubspot

JANUARY 26, 2017

There are many new elements on Google search engine results pages (SERPs) that make it harder to generate clicks. Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. 2) Evolve your keyword targeting strategy.

Google 28

Google Contingency Planning Clickthrough SERP 28

Vidyard

JUNE 22, 2015

SEO is more than just being found on the search engine results pages (SERPs). Choose 5 to 6 keywords using the Google AdWords tool to improve opportunities for your video content to be ranked highly. But only if you’re doing it well.

SEO 51

SEO Video Marketing Tips Youtube 51

Valasys

AUGUST 19, 2019

There needs to a clear bifurcation between promotional content & thought leadership (understanding the pain points of your ideal customers & guiding them through solutions using an effective content strategy. Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs).

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

LeadSquared

JANUARY 3, 2016

Check out the SERP when I typed “Spa massage in bangalore” The first two ads have site links and quick references handy! Optimize and tweak your adwords frequently. Start with your SERP and then go to the display ads. This is the website to be in to promote your offers and get more leads. Linking up with KOLs.

Online Lead Generation 52

Online Lead Generation Paid Content Lead Generation Lead Scoring 52

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. So you've set up your AdWords campaign and optimized your ads for your holiday audience. including search marketers !

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Directive Agency

JANUARY 9, 2019

Google Ads (formerly Google AdWords) offers a powerful ability to take that prospect email list you have been building and target them across the Google Search Network known as Customer Match. We analyzed the SERPs and found that there was no content addressing this search query. Tactic #5: Promote Your Attendance at Sponsored Events.

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

Directive Agency

MARCH 16, 2018

At Directive , a number of people have come to us and asked: “Hey, we have this *whitepaper/dataset/guide* and we’d love to promote it on LinkedIn. “Paid lists and Share of SERP “ — you’ve probably heard me talk about them before if you’ve been watching our previous episodes. Paid Lists.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

Directive Agency

JANUARY 9, 2019

Google Ads (formerly Google AdWords) offers a powerful ability to take that prospect email list you have been building and target them across the Google Search Network known as Customer Match. We analyzed the SERPs and found that there was no content addressing this search query. Tactic #5: Promote Your Attendance at Sponsored Events.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 8, 2019

Google Ads (formerly Google AdWords) offers a powerful ability to take that prospect email list you have been building and target them across the Google Search Network, known as Customer Match. We analyzed the SERPs and found that there was no content addressing this search query. Tactic #5: Promote Your Attendance at Sponsored Events.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Moz

APRIL 16, 2020

It's in the SERPs. Adwords SMB credits. I want you to fill the comments with those types of ideas , and we'll do our best to promote them. It seems like for some reason everything can be cured with the same stuff that kills vampires and werewolves. I'm not sure where this came from, but regardless it's there.

Paid Content 65

Paid Content SEO Paid Search Agency Search Marketing 65

Brandpoint

NOVEMBER 8, 2021

After reviewing some of the key factors of creating high-quality content for your audience and for search engines, we asked marketers to share examples of their top-performing posts — this is the content that was successfully optimized to rank high in the SERPs. Even so, the success in the SERPs was a surprise.

Paid Content 139

Paid Content SEO Long Tail Marketing Paid Search Agency 139

Moz

JANUARY 16, 2019

Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. Instead of using Buffer to promote new posts, though, Zach likes MeetEdgar.

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57

Valasys

MAY 5, 2020

As your pages rank higher on the Search Engine Result Pages (SERPs), based on the number of visits and the engagement there’s a significant improvement in the organic Click-through-rate (CTR) as well. Read more on How Intent Data Analysis Helps B2B Companies Boost ROI. The Keyword Opportunity.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69