KoMarketing Associates

JANUARY 29, 2015

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Does the budget schedule account for any major releases, promotions, or changes that will occur during the year? How Much Am I Spending?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

NuSpark Consulting

MAY 5, 2013

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. With the new enhanced Adwords, you can now promote offers within your ads if you are a brick and mortar store.

Adwords 100

Adwords Features Google Mobile Advertising 100

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

LeadSquared

MARCH 31, 2017

When I was first asked to run Google AdWords campaigns 4 years ago, I had the same question on my mind. Google AdWords…whaaaat? Anyway, long story short, that’s how I began, and have now run and experimented with all possible types of ads on Google AdWords. The ever-growing popularity of Google AdWords.

Adwords 52

Adwords Paid Search Agency Google Ads 52

QuanticMind

JANUARY 4, 2018

Gear up for the new year with new AdWords experience features to run more-successful promotions, target and segment prospective customers and enhance your PPC testing. Google started rolling out the new AdWords experience back in 2016, and now it’s the main interface for most PPC marketers. Promotion extensions.

Adwords 40

Adwords Cost per Acquisition Features CPA 40

NuSpark Consulting

JANUARY 16, 2013

General internal brainstorming- review all of your products and services- what do they do, what problems do they solve, what type of buyer needs them? Mid-managers are more into specific features or benefits (efficiency, cost-savings, and productivity). Modified broad match keyword in Adwords: +How +To +Pay +per +click. .

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

NuSpark Consulting

APRIL 27, 2013

It’s like Google AdWords-like targeting for Twitter. With this new marketing option, advertisers can now promote certain tweets based on keywords that users are searching for on Twitter, on keywords people use in their tweets, or based on keywords found in tweets users recently engaged with or retweeted. Business: Flower Shop.

Keywords 100

Keywords Promotion Campaigns Adwords 100

Hubspot

OCTOBER 20, 2017

They're on the fast track for exponential growth in the coming years, but since they're still not officially a major player in the online ad business, there's an incredible opportunity for advertisers to get in early and score better ad positions at a lower cost than more established properties like Google AdWords. Who can benefit the most?

Amazon 77

Amazon Cost Per Click Paid Search Agency Ads 77

LeadSquared

APRIL 3, 2017

So, after reading the previous chapter , you would think Google AdWords is pretty simple right? You can sell more products online. We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. Benefits of Google AdWords.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post. Of course, promote it via social media. Newsletter.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Strategic-IC

APRIL 30, 2018

Content promotion should form a substantial part of content strategies to achieve best reach, traffic and engagement. These tips can help you make the most of your promotion. Support Your Content Strategy With Great Content Promotion. Yet there’s more to content success than planning and production alone.

Promotion 48

Promotion Traffic Tips Adwords 48

QuanticMind

JULY 12, 2019

Here’s how to consider this in your Google Adwords audit, and make the right changes to optimize. In general, the more specific your campaigns are to promoting different products or services, the more relevant your targeting. Always Consider PPC Competition in Your Google Adwords Audit . Improve keyword targeting.

Adwords 40

Adwords PPC Cost per Acquisition Google 40

Zoominfo

MARCH 26, 2018

Put the customer before the product. It means putting the customer at the center of every business decision, including product development and marketing. In other words, customer-centric organizations assess their customers’ needs and interests and shape their products and campaigns to best satisfy them.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

The Lead Agency

FEBRUARY 15, 2023

How to Find the Right Negative Keywords for Your B2B Google Ads Finding the right negative keywords depends on several factors, including the type of business you have and the products or services you’re promoting. Or if you’re promoting an online course, you might want to add negative keywords related to free or low-cost courses.

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

Webbiquity

APRIL 4, 2019

Promote the content. The best content in the world will go unnoticed if you don’t use SEO practices, promote it through social media, cross-promote through other publishers (PR), advertise the fact that the content is available (Google AdWords & paid promotion), and get out and speak on these topics ( event marketing ).

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Zoominfo

OCTOBER 5, 2021

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. This helps the audience see the company as more than just a faceless corporate entity building complex products–instead, a collection of real people solving real-world problems.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

LeadSquared

MAY 24, 2013

Google Adwords Ad Extensions have been around for quite some time now, but many of us are still unaware of the benefits of these extensions. Therefore, let’s dig deeper today to find how Google Adword extensions can help you get the best out of your PPC Marketing efforts on Google. Location Extensions. Great work!

Adwords 52

Adwords Paid Content Paid Search Agency Cost Per Click 52

Launch Marketing

JULY 3, 2018

Launching a new product or service requires a lot of time, financial resources and energy to come to fruition, and success is not always guaranteed. Want to learn some effective strategies to consider for your next product launch? Watch Part 1 of our 3-part videos series on B2B product launches! . Who is the audience?

Product 71

Product Webinar Metrics Buyer Personas Adwords 71

Vidyard

FEBRUARY 12, 2015

Then you make some killer videos to market your brand and product, and you share them in all the ways that you can think of: you put them on your website, in your video hub, on your blog, on YouTube, and through all the social media channels. Paying to promote and widely distribute your video doesn’t have to cost a lot.

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

Hubspot

JULY 28, 2016

Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Queue the motivation for this article. 3) Customer Match.

Adwords 28

Adwords Features Advertising Funnels Click Rate 28

Hubspot

AUGUST 4, 2016

So, why has it taken so long for most inbound marketers to adopt Google AdWords? For this answer, let’s take a look at the top 3 myths that might be keeping you from implementing a successful AdWords campaign. How much money do you think Google makes in one day on AdWords alone? $1 Myth #1: People Don’t Click On Google Ads.

Adwords 28

Adwords Click Fraud Google Cost Per Click 28

KoMarketing Associates

MARCH 22, 2018

Challenges in keeping up with new product launches and keyword expansion. Both Google AdWords and Bing Ads do the following: Match the content on your landing page to relevant search queries. Automatically crawl pages when you make changes or update your products. Difficulty identifying your best keywords.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Can we run Adwords campaigns for Adsense approved website? Question 1. Question 3.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

LeadSquared

AUGUST 22, 2013

For an E-commerce sites, do you think redirecting the visitors to the product page would be a better idea than redirecting them to a signup page for promotion? Visitors who search for online products on E-commerce sites, prefer viewing the product and its details soon after they click on your ad. Question 4.

Adwords 52

Adwords FAQ Webinar Metrics Google 52

The Point

NOVEMBER 10, 2016

The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. . billion unique monthly views.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

Go Beyond SEO

JUNE 25, 2018

Examples could be brand exposure and recognition, product launches, event marketing, seasonal promotions and more. Google Adwords reporting features include high-level details about impressions, clicks, and conversions. Google Adwords targeting options include, but are not limited to: Audience Targeting. PPC: Where?

Cost Per Click 83

Cost Per Click PPC Advertising Agencies Cost Per Thousand 83

Biznology

JULY 13, 2017

The ideal middle path is to integrate your offline promotions with your digital initiatives that will ensure better monitoring of your campaigns. Local businesses that rely on phone calls rather than websites for customer inquiries make use of Google-forwarding phone numbers for their Adwords campaigns. Google-forwarding phone number.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing & Strategy 132

Webbiquity

JUNE 7, 2018

LinkedIn ads are a great way to promote your business and target the right audience. Connecting and partnering with influencers can promote a B2B brand to a larger audience and help acquire new customers. Include instructional videos and images to promote your brand and attract visitors to your site. Use Adwords.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Anyword

OCTOBER 28, 2021

Google AdWords Ad Copy Character Limits. Time to break out those Google AdWords ad copy templates so that you don’t get one of those terrible rejections! Google can detect and promote the more natural version. Here is our quick and dirty guide to help you win in your Google Ads efforts. There’s good news, and bad news….

Copywriting 97

Copywriting Paid Search Agency Ads Google 97

NuSpark Consulting

JULY 30, 2011

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. If you’re promoting a service or offer, and your ad is written effectively enough that it provides a strong reason to call, a phone number in your ad may be ideal to capture call conversions.

Adwords 100

Adwords Lead Generation Lead Scoring Lead Ranking 100

NuSpark Consulting

JULY 30, 2011

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. If you’re promoting a service or offer, and your ad is written effectively enough that it provides a strong reason to call, a phone number in your ad may be ideal to capture call conversions.

Adwords 100

Adwords Lead Generation Lead Scoring Lead Ranking 100

Martech

SEPTEMBER 11, 2023

ChatGPT can be prompted to write anything from a social media post promoting a product offer to an email newsletter to a product solution brief. This type of efficiency allows marketers to scale personalized content across their company’s website, social media and email campaigns, and digital ad platforms such as Google AdWords.

Marketing AI 129

Marketing AI Generation Work Management Marketing Management 129

Vidyard

FEBRUARY 19, 2020

Interviewing clients in case study videos humanizes your work and allows potential customers to better understand how your products and services solve real-world problems. Google AdWords Case Study 6.3 In fact, 72% of customers prefer to learn about a product through video compared with any other medium. Contents 1.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Go Beyond SEO

JUNE 25, 2018

Examples could be brand exposure and recognition, product launches, event marketing, seasonal promotions and more. Google Adwords reporting features include high-level details about impressions, clicks, and conversions. Google Adwords targeting options include, but are not limited to: Audience Targeting. PPC: Where?

Cost Per Click 68

Cost Per Click PPC Advertising Agencies Cost Per Thousand 68

KoMarketing Associates

APRIL 27, 2017

Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. Products or services tailored to specific buyer needs. AdWords Customer Match. Twitter Tailored Audiences.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Biznology

MARCH 20, 2018

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” ” How the long tail AdWords approach works for blogger outreach. ” DIY Digital PR (Online Engagement & Blogger Outreach).

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

readwrite

JULY 28, 2011

I think the parallels between this and Google’s advertising products are meaningful. ” It may not be a magic bullet, but I think these promoted Tweets do have something in common with AdWords. . ” It may not be a magic bullet, but I think these promoted Tweets do have something in common with AdWords.

Adwords 40

Adwords Paid Search Agency Ads Google 40