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Inside Adwords: Exploring The Differences Between Smart Display Campaigns & Custom Intent Campaigns

Stevens & Tate

It’s why Google AdWords continues to be popular with advertisers. Let’s take a closer look inside AdWords to discover some of their newer PPC options, including their smart display ads and their custom intent ads. Inside AdWords’ Smart Display Ads Smart display ads are ads that are automated by Google.

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4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

At the time, platforms such as AdWords didn’t offer much for ad personalization. In the post, we will discuss four unique ways B2B advertisers can break down their current audience into more targeted groups, as well as how to effectively market to them: 4 Types of Unique Audiences. Scroll Depth Targeting. Device Targeting.

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How to Optimize Ads and Save Money on Google AdWords

NuSpark Consulting

If so, then using Google AdWords is an ideal solution. Unlike growing traffic organically through search engine optimization, you have to pay for AdWords. Let’s assume your landing page grabs ahold of visitors’ eyeballs, leads them down a persuasive path and convinces them to share their contact information with you.

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Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. In this post, I’ll first outline the eight ways Baidu PPC differs from AdWords from an account and settings perspective.

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Pros and Cons of AdWords Upcoming Ad Suggestion Beta

KoMarketing Associates

On September 30th, AdWords will be rolling out a brand new beta to a few advertisers called Ad Suggestion. Keeping this information in mind, we will be discussing where advertisers could see potential benefits with this beta, as well as issues they may run into. Once in the beta, Google will roll new ads into the account every 7 days.

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8 Actionable Tips to Optimize Your AdWords Performance Today

Adobe Experience Cloud Blog

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Tip #1: Use In-Market Audiences.

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How to Get the Most Out of AdWords and AdSense  

Valasys

Enter AdWords and AdSense – two of the most well-known and widely used tools in the world of digital advertising. However, AdWords vs AdSense – the differences between the two tools – can be quite confusing. We’ll even give you some tips on how to use AdWords and AdSense together to maximize your results.

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