Integrating Google AdWords with Salesforce to Measure Your Sales Funnel
NuSpark Consulting
OCTOBER 8, 2016
Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. This lets you understand how your AdWords results in the most important milestones in your B2B sales funnel.
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