Marketing Insider Group
NOVEMBER 28, 2022
At the end of last year, as a growing RevBoss was building out their marketing department, they knew they needed to add consistent content as a key piece of their digital marketing strategy. The Problem: A Need for More Consistent Content. It’s hard to create content,” Evan shared. “It’s The results one year later?
Navigate the Channel
NOVEMBER 6, 2023
Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. This type of content can have a positive effect on your SEO efforts by increasing page views, links, and long-term visibility.
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Contently
DECEMBER 3, 2020
A key part of my job as a product manager at Contently is talking to people. Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. There’s first-touch attribution, last-touch attribution, and custom attribution.
Marketing Insider Group
MAY 11, 2020
While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.
Martech
SEPTEMBER 11, 2023
Over the next several weeks, I’ll be publishing a series of articles aimed at helping marketers make the most of Generative AI. I’m calling it “Decoding generative AI: A marketer’s Guide to textual and visual AI content.” Visual content tools Text-based content is just half of the generative AI story.
Webbiquity
APRIL 4, 2019
Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. There needs to be a reason why you are publishing. ImageCreator.
Martech
MARCH 15, 2022
The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. It can help marketers improve omnichannel engagement by targeting customers across many channels.
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